Collective Aphasia: After the Four Classic Novels were registered by Japanese companies, the Zhejiang Channel of Xinhuanet wrote: Zhang Daosheng/Photo: The trademarks of The Journey to the West and Water Margin applied for registration by Lily Lyu Japanese Game Company will pass the initial announcement period of the State Trademark Office on April 14. In fact, before this, Japanese companies had applied to register a large number of related game trademarks in China's four classical novels, including The Journey to the West, Romance of the Three Kingdoms, Dream of Red Mansions and Water Margin, except Dream of Red Mansions. In sharp contrast to Japanese companies' crazy rush to register the "four classic novels" as game trademarks, China's animation companies seem to suffer from "aphasia" collectively in the face of Japanese companies' rush to register. Until recently, a number of game animation enterprises in Zhejiang Province joined hands to launch the trademark defense war of "Four Classic Novels". Why is this? Japanese game companies are scrambling to register The Journey to the West's four classical novels, Romance of the Three Kingdoms, A Dream of Red Mansions and Water Margin, as the four classical novels of China, which are also the treasures of world literature. In China, Four Great Classical Novels has gradually surpassed the category of literature and become the classic "Four Great Classical Novels" of China. In addition to A Dream of Red Mansions, Japanese companies have applied for the registration of a large number of related game trademarks. Governing the country through the world is another "textbook" for emotional life. With the popularization of literary translation, the influence of the four classic novels in the world is expanding day by day, especially in East Asian countries. As a result, some foreign companies have found potential business opportunities from the four famous classic novels. In particular, some Japanese game companies frequently apply for registration of trademarks related to the four classic novels. The reporter inquired from China Trademark Network that as early as March 2, 2004, Japan Jumo Co., Ltd. applied to the State Trademark Office for registration of Class 9 (computer game program; Computer game programs that can be downloaded from the global communication network; A computer electronic game machine used in conjunction with a TV set. ) "Water Margin", The Journey to the West trademark, and passed the preliminary examination. In June 5438+10 this year, the State Trademark Office issued a trademark registration announcement, which lasted until April 14. Upon further inquiry, the reporter found that Japan Glory Co., Ltd. applied for the "True Three Kingdoms" trademark in 2003 after applying for the "Three Kingdoms War" on February 9, 2002, and applied for the "Three Kingdoms War", "Three Kingdoms War" and "Three Kingdoms War" on March 2, 2004. Troll company not only applied for the trademarks of The Journey to the West and Water Margin, but also applied for the trademarks of Mahjong in Three Kingdoms and Troll Mahjong in Three Kingdoms. According to the reporter's statistics, Japanese game companies have registered dozens of trademarks related to four classic novels. Except A Dream of Red Mansions, the other three masterpieces have been registered by Japanese companies. The behavior of Japanese companies has aroused heated discussion among the people. In the interview, the reporter found that it was a blessing or a curse for China that Japanese companies preempted the "Four Classical Novels", which caused a heated debate among the people. Some people think that classical Four Great Classical Novels has a lofty literary position and cultural value in China, which also makes the cultural circles at home and abroad feel the charm and impact of China's traditional spirit. It is a beautiful thing that China people are proud of, and it is considered that commercial development will have a negative impact on China's traditional culture. Animation and games are becoming an indispensable part of young people's lives, and savvy businessmen immediately smell the business opportunities. The picture shows a young man stopping to watch outside a anime shop. Wu Ming, a graduate student of Chinese Department of Zhejiang University, told the reporter: "Any commercial use of the names of the four classical novels that express the fine cultural traditions of the people of China will make the people of China emotionally unacceptable. After all, not everything in the world can be measured by money. " "Using the names of the four classic novels as trademarks in games and other products will also make Chinese people, especially teenagers, have cognitive errors in classic literary masterpieces." Judging from the current situation, with the constant change of knowledge acceptance mode, especially with the advent of the internet age, the public, especially teenagers, get a lot of information from the internet, and the internet has become an important way for them to acquire knowledge. Judging from the existing game development process at home and abroad, due to the design requirements of the game itself, it is bound to change some plots in the original work, or fabricate some stories, or delete some contents, and even do not rule out adding and exaggerating the contents of murder and violence. Using the names of the four classic novels as the trademarks of the game is likely to make teenagers accept the plot designed or constructed in the game without reading the four classic novels. In this way, it will inevitably lead to the misunderstanding of classical literary masterpieces by young people. Compared with cultural concerns, people in economic circles are more worried that once the trademarks of the four classic novels are successfully registered by Japanese companies, a large number of domestic software industries and animation industries will not be able to develop and utilize these works. In recent years, China's copyright industry has made great progress, but compared with developed countries, its scale is quite small. If the famous trademark is registered by foreign gamers, domestic gamers and surrounding industries will face the danger of infringement. The relevant person in charge of Zhejiang Zhongnan Group Animation Film and Television Co., Ltd. said in an interview: "The biggest advantage of the development of animation game industry in China lies in our long history and culture, which provides inexhaustible resources for animation game creation. If China's traditional culture is pre-registered by foreign companies, it will undoubtedly cause a major obstacle to the development of the national animation game industry. " Due to the lack of innovation and intellectual property awareness of domestic games, games from Japan, South Korea and other countries are more popular with teenagers. The reason why animation enterprises in China are aphasia is different from some people's fears, while others think that they should learn more lessons from this incident and urge domestic enterprises to pay attention to intellectual property issues as soon as possible. Of course, such concerns are not unreasonable. Since Japanese companies preempted the four classic novels in early 2006, domestic animation and game companies have been silent about this incident. According to some public media reports, some non-animation companies were the first to oppose the cybersquatting behavior of Japanese game companies. Wenzhou Sibbel Clothing Co., Ltd. filed an objection with the State Trademark Office on March 3, demanding that the Japanese Jumo Company's application for registering the game trademark of Water Margin be revoked. After seeing the relevant announcement in Zhejiang Game Trademark Office, the boss of the company said: Water Margin is the cultural heritage of the whole Chinese nation and should not be a tool for any enterprise or individual, especially foreign enterprises to seek commercial interests. The same thing happened in Guangdong and Fujian. Not long ago, Guangdong Zhongshan Okaman Clothing Trading Co., Ltd. officially entrusted Beijing Honghui International Intellectual Property Office to come to Beijing to submit an application for trademark objection and dispute to the State Trademark Office and the Trademark Review and Adjudication Board. "Make up your mind to make the animation industry as prosperous as Wenzhou lighters", "Revitalize the national animation industry and build the animation capital". With the growing call for the development of animation industry and the holding of animation festivals all over the country, domestic animation companies have a high fever for the current animation industry, and "animation festivals" have been set up all over the country to build "animation cities". However, the understanding of intellectual property rights of animation games has not kept up. It is really puzzling that Japanese companies remain silent about the "four classic novels" being registered as game trademarks. The person in charge of Hangzhou Beinmei Animation Film and Television Co., Ltd. believes that the main reason why the industry is indifferent to this matter is that China's animation and game industry is still in its infancy, and most enterprises focus on how to expand the market and ignore the protection of intellectual property rights. On the other hand, a large number of domestic animation companies are still in the primary stage of the industrial chain, limited to OEM processing for foreign animation companies, and their sense of originality is not strong, which objectively causes many animation companies to turn a blind eye to the behavior of Japanese companies. "Don't let the United States create our Mulan, let alone sell the fabricated Romance of the Three Kingdoms to China." Guo Feng, meeting director of the Hong Kong Comic Association, appealed. It is gratifying to see that Japanese game companies such as Jumo and Glory have applied to the State Trademark Office for trademarks in the name of four classic novels, and the animation and game industry in Zhejiang Province has finally been unable to sit still. At the beginning of April, the Animation Professional Committee of Zhejiang Television Artists Association, together with Hangzhou Beinmei Cartoon Film and Television Co., Ltd., Zhejiang Zhongnan Group Cartoon Film and Television Co., Ltd., Hangzhou Angao Cartoon Film and Television Co., Ltd., Zhishui Renshan Script Research Center and many other animation and game enterprises, raised a preliminary objection to Wenzhou Sibbel Home Furnishing Co., Ltd. to register the trademarks of "Water Margin" and filed an objection with the State Trademark Office, requesting the State Trademark Office to revoke these trademarks with the names of four classic novels according to law. Li Yongming, a professor at Zhejiang University Law School and president of Zhejiang Intellectual Property Research Association, who represented the case, said: "We will file an objection with the State Trademark Office against Japanese Jumo Co., Ltd. for the ninth category of The Journey to the West and Water Margin, which are still in the initial announcement period; For the 4 1 category (book publishing; Paid library; Production of radio and television programs; Nightclubs; Fitness club; Translation; Trademarks such as "The History of the Three Kingdoms" and "The Network of the Three Kingdoms" will require the State Trademark Office to revoke its preliminary examination and approval according to law. " (End)