China SportShow is the only national, international and professional sporting goods exhibition in China, the largest and most authoritative sporting goods event in the Asia-Pacific region, a shortcut for global sports brands to enter the China market, and an important window for China sports brands to show their strength to the world. On the platform of the Sports Expo, comprehensive sports industries such as sporting goods, sports marketing resources, sports culture and sports technology are gathered, which is a booster for brand promotion and channel expansion of sporting goods enterprises and an important channel for spreading brand-new sports culture concepts.