Study Year Paper "Analysis and Research on Marketing Communication Combination"

1. Research on Marketing Power Integration of SMEs [admin | service-86qb @163.com] [September 24, 2008 ][ 1]

After 30 years of difficult setbacks in reform and opening up, small and medium-sized enterprises are growing stronger with their unique advantages. However, with the constant change of market environment and the increasing trend of market globalization, the market environment of enterprise marketing has changed dramatically, and enterprises are increasingly involved in a huge and complex dynamic market environment. The leading role of customers is getting stronger and stronger, and they are very picky, and their brand loyalty is extremely low, so it is difficult to do it from beginning to end; However, the relationship between marketing forces of enterprises has become more complicated, and how to give full play to the role of marketing forces in market competition is extremely important. The strength of enterprise marketing power is directly related to the survival and development of enterprises. middle-size and small-size

2. Analysis of foreign trade network marketing mode of small and medium-sized enterprises in China [admin | service-86qb @163.com] [September 23, 2008 ][0]

The emergence of (Chinese/English) network has accelerated the transition from large-scale market to segmented market, that is, the marketing mode has changed from traditional large-scale homogeneous marketing to centralized personalized marketing. Small batch production for small customers has developed rapidly, and the scale of enterprises is no longer the decisive factor. Internet has created a global virtual market, from which network marketing has come into being. [Details ...]

3. On the marketing ethics of SMEs in China [admin | service-86qb @163.com] [September 22, 2008 ][25]

Guided by the basic theories of enterprise marketing ethics and economic ethics, this topic takes the current marketing ethics of small and medium-sized enterprises in China as the research starting point, analyzes the current marketing ethics of small and medium-sized enterprises in China through marketing cases and literature research, discusses various problems, causes and countermeasures in the marketing ethics of small and medium-sized enterprises in China, expounds the basic norms of marketing ethics of small and medium-sized enterprises in China, and puts forward the contents and realization ways of marketing ethics of small and medium-sized enterprises. [Details ...]

4. Research on bank mortgage risk control based on third-party marketing [admin | service-86qb @163.com] [September 2008 10][ 1]

With the development of real estate market, banks play an indispensable role in real estate development. The marketing of bank mortgage products needs to explore marketing and risk control from an innovative perspective. After more than ten years of development, banks have achieved fruitful results and practical experience in the design and innovation of mortgage products. However, in the new market economy environment, the risk control in mortgage marketing is also facing various problems, and there are still many problems that are difficult to find systematic answers from the existing achievements. To this end, this paper focuses on the analysis of the process and risk of housing mortgage marketing, and with the help of the third-party marketing theory, the research on housing mortgage marketing is carried out ... This paper puts forward some opinions and suggestions on the application of third-party marketing in mortgage marketing through theoretical and empirical research on the current situation and existing problems of loan marketing, risk control and examples, hoping to provide exploratory support for the risk control of bank mortgage marketing. Firstly, the paper briefly introduces the research background, points out the risk problems existing in bank mortgage marketing, points out the practical significance of the topic selection, explains the research methods and ideas of the paper, and briefly introduces the theoretical logic deduction ideas and structural framework, as well as possible contributions and innovations. Then it analyzes the development status and existing risk problems of housing mortgage loan. [Details ...]

5. Study on the influence of marketing characteristics of family hotel blog on customers' brand attitude [admin | service-86qb @163.com] [September 4, 2008 ][8]

In China, family hotels first appeared in the late 1990s to solve the problem of tourists' "holiday travel". However, due to the imperfect supporting measures and policies, the family hotel was once cold. In recent years, due to the rise of self-help tour and the arrival of the 2008 Beijing Olympic Games, it has once again attracted public attention. Because of the small and scattered characteristics of family hotels, operators are often worried that there is no suitable channel to deliver promotional information to target customers, and interested customers cannot obtain suitable family hotel information. In the era of Web2.0, the appearance of blog provides an opportunity for the operators of family hotels to solve this problem, and any operator has the opportunity to show his personalized family in the blog [details ...].

6. Research on marketing of urban tourism products [admin | service-86qb @163.com] [August 3, 20081] [21]

With the rapid development of social economy and the continuous improvement of people's living standards, tourism has gradually become the basic demand of people's lives, and tourism has also become one of the most important economic growth points in China. Since the second half of the 1990s, the awareness of urban tourism development has been continuously improved. For tourists, there are more choices of destination cities, and the competition for tourists in tourist cities is becoming increasingly fierce. In this context, the marketing research of urban tourism products came into being. [Details ...]

7. Research on the integration strategy of online marketing channels of tourism enterprises [admin | service-86qb @163.com] [August 3, 20081] [18]

The 20th century is an era of prosperity and development of tourism. When the network era comes, the combination of tourism and network will give new wings to the tourism industry in terms of new management organization, new management mode, new communication mode and new technical means, just like the aviation era after World War II. Therefore, online travel advertising, online travel, online travel trading center, online travel booking and settlement are becoming more and more popular, and online travel marketing is imperative [details] ...]

8. Research on the marketing model of travel agencies [admin | service-86qb @163.com] [August 29, 2008 ][7]

(Chinese/English) Henan Province is rich in tourism resources and has gradually become a world-wide tourist destination. As the political, economic and cultural center of Henan Province, Zhengzhou is attracting domestic and foreign tourists with its unique charm. The travel agency in Zhengzhou was established under this background. Due to loopholes in management and lack of marketing, the performance of travel agencies is mostly not very good. Through environmental analysis and market analysis, this paper holds that the opportunity of Zhengzhou travel agency is good, but the travel time in Henan is too tight, and most of the tourist attractions are Buddhist attractions, which leads to the single tourism products and psychological fatigue of tourists. Zhengzhou Travel Agency should adjust its product strategy and marketing strategy. [Details ...]

9. Research on the application of revenue management in China's railway passenger transport marketing [admin | service-86qb @163.com] [August 23, 2008 ][8]

Revenue management originated in the American aviation industry in the late 1970s. Revenue management has only a history of more than 30 years, and has been applied to many industries, including aviation, railway, hotel management, car rental, radio and television, network services and so on. With the continuous development of the passenger transport market, the competition among railways, airlines and highways is becoming increasingly fierce. The speed of air transport and the convenience of road transport have attracted many passengers who have always chosen railway travel, especially long-distance passenger transport. The air discount ticket policy has brought great pressure to the railway passenger transport department. In order to ensure the market share and transportation benefit, the railway department began to reform the management system and sales concept accordingly. [Details ...]

10. Research on membership marketing strategy of Beijing Jade Bird Fitness Center [admin | service-86qb @163.com] [August 20, 2008 ][5]

Abstract: (Chinese/English) With the improvement of urban people's consumption ability and the change of consumption concept, commercial fitness clubs have developed rapidly. Beijing Jade Bird Fitness Center is very representative in the industry, and it is operated by the general membership mode of the gym. Under this background, this paper studies the membership marketing strategy of Beijing Jade Bird Fitness Center. Firstly, this paper makes a SWOT analysis of Beijing Jade Bird Fitness Center, and holds that its internal advantages are mainly reflected in high-quality software and hardware facilities, fashionable and high-end brand image and the rationality of customer orientation and store location. The internal disadvantages mainly include the relatively high price, the quality of the staff in the store needs to be further improved, and the vicious competition brought by the "performance first" sales system; External opportunities mainly include the rapid development of fitness industry, the growing urban middle class and a large number of foreigners in Beijing; External threats mainly include fierce competition in the fitness industry and the public's understanding of fitness is still at a shallow level. [Details ...]

1 1. Node Literature Research on International Marketing Strategy of Dalian Yingpaisi International Trade Company [admin | service-86qb @163.com] [August17] [6]

Modern marketing emphasizes market-oriented and customer-centered. Only by understanding and meeting the market demand can enterprises gain a firm foothold and grow stronger in the fierce market competition. Dalian Yingpaisi International Trading Co., Ltd. is a joint-stock private limited liability company, which was established on June 5438+ 10, 2005, and its business scope covers the import and export of goods and technologies. The company's main products are the international trade of metal products, mainly the blank production and machining of casting, forging and stamping products, and the export markets are located in Europe and North America. Due to the lack of modern marketing concept and clear international marketing strategy, the company has problems in product structure, target market and suppliers. Therefore, it is the focus of this paper to formulate effective international marketing strategies and enhance the company's international competitive advantage. [Details ...]

12.ttComparative shopping network marketing strategy case study [admin | service-86qb @163.com] [15 August 2008 ][6]

13.ttComparative shopping network marketing strategy case study [admin | service-86qb @163.com] [13 August 2008 ][4]

(Chinese/English) The so-called comparison shopping website refers to a special vertical search engine, whose main function is to provide consumers with all kinds of information about goods and businesses by collecting and sorting out online shopping information, so that consumers can also shop around online, including the price, seller and evaluation of goods. Based on the theories of traditional marketing and network marketing, this paper analyzes and solves the marketing strategy of TT network, especially in the current e-commerce environment in China, how to realize "localization" without completely copying foreign models, so as to provide strategic suggestions for the overall design and long-term development of TT network. The research idea is to ask questions first. The method is to understand the industry background and present situation through extensive external research, including the operation mode, profit point, market scale and development trend of the three major e-commerce websites, prepare theoretical basis for TT network to determine the target market, conduct all-round internal research on TT network, and understand the development process of the websites on the spot. [Details ...]

14. Research on the implementation path of concept marketing [admin | service-86qb @163.com] [August 2008 12][8]

Under the trend of economic globalization, the market scope is further expanded and the commodity exchange relationship is increasingly complex. Concepts and cultural factors under different environmental backgrounds have gradually become the main obstacles affecting transaction efficiency. In fact, consumers are more likely to trust influential enterprises. The greater the influence of enterprises on consumers and society, the more helpful it is to improve business performance. Conceptual marketing is a marketing activity based on conceptual influence, which aims to establish the influence of enterprises and thus promote the marketing model of transactions. It affects consumers' basic cognition and attitude through the role of "concept", and then affects consumers' consumption concepts, habits and behaviors, and finally promotes the development and realization of enterprise sales activities. [Details ...]

15. On the marketing communication mode of mobile media [admin | service-86qb @163.com] [March 3, 20081] [109]

The commercial wireless communication technology developed in 1980s brought mobile phones into people's lives. After nearly 30 years of development, the mobile phone has gradually evolved from the initial voice communication tool to the helper of people's information processing, business application and lifestyle, and thus has become the medium for marketers to spread information. With the research methods of literature review and in-depth interview, this paper discusses the reasons and background of the evolution of mobile phones from communication tools to marketing media, and analyzes the unique advantages and application forms of mobile phones as a new marketing media, based on consulting a large number of relevant books and research reports from Europe, America, Japan and other countries and combining with the reality of China's mobile communication industry. On the basis of expounding the changes and development of marketing media, combining the pioneering experience and viewpoints of Japan, Europe and the United States in mobile phone marketing, this paper explores the rational use mode of new mobile phone media as an advertising marketing communication channel, and analyzes and discusses the shortcomings in the current mobile phone marketing communication application. [Details ...]

16. analysis of customized marketing under the background of internet [admin | service-86qb @163.com] [March 3, 20081] [42]

With the rapid development of global economy, the competition among enterprises is becoming increasingly fierce, and consumers' consumption behavior also presents new characteristics. The development and popularization of Internet technology provides a broad world for enterprises to better meet the needs of consumers and carry out customized marketing. In order to be in an invincible position in the fierce market, some foreign enterprises took the lead in adopting online customized marketing methods and achieved great success. Customized marketing has become the strategic demand of many enterprises. On the basis of expounding the characteristics of consumers' behavior and the theory of customized marketing in the Internet age, this paper puts forward the customized marketing combination strategy of enterprises under the background of Internet through the research and analysis of the customized marketing models of advanced foreign enterprises, hoping to have important reference value for China enterprises to implement customized marketing strategies. [Details ...]

17. Research on the network marketing strategy of agricultural products in China [admin | service-86qb @163.com] [31March 2008 ][83]

With the rapid development of the Internet, China's agriculture has entered a new stage of development, and the domestic and international economic environment requires agricultural production enterprises to introduce modern marketing concepts and technologies in their operations. Network marketing is a new marketing method with the development of network economy, and it is the future development direction of enterprises. China has a vast territory and rich resources, and there are great differences between regions and enterprises. How to carry out network marketing in a targeted way and make full use of the advantages of this modern means according to local conditions is the key issue of this paper. Starting with some basic principles of online marketing of agricultural products, this paper studies the characteristics of agricultural products market from macro and micro perspectives, and further statistically analyzes the online marketing environment and online consumers of agricultural products in China. [Details ...]

18. Research on marketing strategy of Yutong bus [admin | service-86qb @163.com] [March 3, 20081] [68]

Zhengzhou yutong Bus Co., Ltd. is a well-known large and medium-sized bus manufacturer in China. Under the increasingly fierce competition of large and medium-sized bus markets at home and abroad, Yutong Bus, as a leading enterprise in China bus industry, is facing great opportunities and challenges from home and abroad. How to face the market competition, recognize the market situation, give full play to its own advantages, clarify the problems and shortcomings in its own marketing, and formulate corresponding marketing strategies is of great significance to this enterprise. [Details ...]

19. Research on Marketing Strategy of Dell Computer Company [admin | service-86qb @163.com] [March 3, 20081] [83]

The rapid rise and development of computer technology in 1960s prompted the emergence of a large number of computer enterprises, some of which developed into multinational companies with global influence. Founded only in 1984, Dell Computer Company of the United States has achieved extraordinary development and quickly became the fastest growing computer company in the world by virtue of its unique direct sales model of "customizing computer systems for customers and delivering products directly to customers". 2 1 century Due to the increasingly fierce market competition and some problems of Dell itself, the sales of Dell Computer Company in some regional markets began to decline in recent years. How to reverse the unfavorable situation as soon as possible, restore the market position and gain profits has become an important topic for Dell Computer Company. [Details ...]

20. Ssangyong cement marketing strategy research [admin | service-86qb @163.com] [31March 2008 ][45]

In recent years, China's investment in fixed assets has been increasing, the economy has been developing rapidly, and the demand of cement market has been increasing, which provides a rare opportunity for the development of cement industry. But at the same time, due to the increasing investment, cement enterprises are accelerating the expansion of production capacity, and the supply of cement is also expanding. Merger and reorganization within the cement industry has occurred from time to time, becoming a trend, and the market competition in the cement industry is becoming more and more fierce. This paper starts with the operating status of Ssangyong Group, takes the 4P theory in marketing as the core, and through the analysis of cement demand and customers, macro operating environment, Ssangyong Company and competitors, formulates a new marketing mix strategy for the reference of company leaders. [Details ...]

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