Recently, a friend of Mi broke the news that the fitness APP Keep had been acquired, and the official website domain name before Keep was yes.
Keep, which means "keep, save and keep" in English, is a generic domain name with high gold content. According to the exposure of Mi You, I found that the whois information of the domain name keep.com was updated in September 2065438+2008, and the domain name was transferred from the overseas platform to the domestic domain name hosting platform. I wonder if the domain name was traded at that time?
Besides, I also found that keep.com used to belong to a foreign company called "Keep Holdings", which was established as a fashion shopping website at that time. It is conceivable that the domestic software APP“keep "must have spent a lot of money to acquire the domain name from this terminal.
It is reported that gotokeep.com, the original domain name of keep, was registered on 20 14, and gotokeep was demolished: Go to Keep. It may be strange to translate, but it is not difficult to understand by using the software name keep. Keep can be defined as keeping in shape, persisting in exercise, and conveying ideas that are easy to understand and creative. However, from the brand point of view, Keep.com is definitely the domain name that fits the brand best, which is very easy for both domestic and foreign users to understand, and it is shorter and more convenient than the original domain name input. At present, the domain name keep.com has been enabled by keep.
Keep has been favored by capital for more than three years.
Keep was founded by Wang Ning on 20 14. At present, its users have already exceeded 1 100 million. Its products are mainly positioned as a mobile fitness platform for content teaching and sports socialization. According to the data, in the 20 17 matrix ranking of China mobile sports fitness market, keep ranks among the best with great advantages, and its monthly activity accounts for 88% of fitness applications.
During the capital winter of 2065438+July 2008, Keep even passed the good news that it raised 65438+27 million US dollars (about 860 million yuan). It is reported that this round of D financing was led by Goldman Sachs, and Tencent's old shareholders ggv capital, Morningside Capital and Bertelsmann Asia Investment Fund followed suit.
Looking at the time of keep financing combined with the update time of keep.com WHOIS information, we can't help wondering whether Keep started to acquire brand domain names after obtaining financing. It is reported that from 2065438 to March 2007, Apple CEO Cook also appeared at the keep headquarters. When Wang Ning accompanied Cook on tour, he said that he would publish the international version of keep. At that time, Cook also said that he would be the first user of the international version of keep.
It is not difficult to understand why Wang Ning wants to buy keep.com. If it wants to enter the international market, upgrading its brand is a good choice, and a good domain name is more easily recognized by users.
It is said that pigs can fly when standing on the tuyere. Fitness APP is no exception. After these rounds of capital reshuffle, the field of fitness APP is mainly dominated by Keep, Yuedong Circle, Hot Fitness and Fit Fitness. Compared with the profit model of various cards in traditional gyms, the natural cost of fitness APP is lower, which can not only save money for users, but also achieve the effect of fitness. Moreover, with the increase of obese people, fitness exercise has become a craze.