Colorful Investment is the first living space crowdfunding platform in China, which is committed to providing users with space crowdfunding products based on lifestyle and asset allocation. Colorful investment platform advocates the concept of "investment changes life", and always focuses on the space fields such as hotels, homestays and apartments, and also focuses on the development of commercial real estate space crowdfunding related to consumption upgrading.
At present, the crowdfunding products of colorful investment are mainly concentrated in inns, boutique hotels and fitness studios. In these three areas, colorful investment is basically in the leading position in the industry and has high investment value.
Colorful investment, serving high-net-worth people, is a global professional entity investment space. Since the establishment of 20 14, it has developed rapidly with a subversive business model, winning the trust of tens of thousands of investors and the reputation of countless users, and has also been favored by many first-line capital VCS in the capital market.
Colorful products generally cost 20 thousand yuan. Washe, Shujia, Royal Inn, China-US Gravity Fitness, and Happy+, which have successfully invested in crowdfunding, are all well-known in the industry. Compared with other crowdfunding platforms, the proportion of equity products raised by colorful investment is generally 10%-40%, which is much lower than other platforms, but it actually shows that the risk of colorful investment is lower than other platforms.
At present, the colorful investment platform will focus on the long-term development direction of "intelligence" and "* * *", and the platform will carry out deeper strategic cooperation with Xiaomi eco-chain enterprises such as Zhimi Technology. The platform also plans to launch smart hotels and other products, and deeply serve the consumer demand of users through self-built integral membership system.