1, venue utilization: Sporting goods stores can consider using vacant venues, such as building fitness equipment trial areas and conducting health courses. To increase in-store traffic and customer stickiness.

2. Product diversification: In order to meet the needs of different consumers, sporting goods stores can try to expand their product lines and provide more diversified sports equipment and equipment.

3. Service quality improvement: improve the quality of pre-sales and after-sales service, such as providing sports guidance for customers, providing equipment maintenance services, and improving customer consumption experience.

4. Application of science and technology: adopt advanced scientific and technological means such as 3D printing and virtual fitting to enhance the personalization and customization of products and attract more young consumers.

5. Publicity and marketing: cross the online platform and carry out online publicity and promotion, such as cooperating with well-known sports bloggers or online celebrities to improve brand awareness.

6. Reasonable positioning: positioning according to different age, gender, fitness level, exercise habits and other groups, with different styles of sports equipment and equipment, to improve product differentiation and personalization.