One. ? Interactive marketing-without interaction, there is no marketing.
Meet a rabbit in Mid-Autumn Festival:
Chang 'e went out on a date, and Yutu didn't feed at home? Caring for small animals starts with me. Come on, feed a radish to Yutu.
Mooncake blasting:
The evil tree demon wants to take Chang 'e and Jade Rabbit away? Ask the axe in the soldier's hand to answer first!
Eighteen bends of moon cakes:
The moon cakes here are eighteen bends, and the moon cakes here are nine chains.
The Goddess Chang'e flying to the moon:
Chang 'e, who ate the elixir, couldn't control the power of the wild in her body and ascended to heaven outside the cloud nine.
Anxious to return:
I miss my parents twice during the festive season, and I miss my parents twice during the Mid-Autumn Festival. I'm worried, anxious to return.
Comment-
Combining the interaction between traditional culture and Mid-Autumn custom, the scene marketing tool not only perfectly fits the festive atmosphere of Mid-Autumn Festival, but also makes fans fondle it. Mid-Autumn Festival holiday, interacting a million times is not a dream! Up to a million, all over the world, small target, so easy!
The above activities are applicable to a wide range of industries, such as catering, fresh food, shopping malls, retail, automobiles, real estate, tourism, beauty and fitness and other related industries, and creative marketing can be carried out during the Mid-Autumn Festival.
2. E-commerce transactions
1. Reduce the price-the discount falls from the sky!
How to play: With the passage of time, commodity prices will continue to decline. Fans need to grab the baby before the inventory is zero. In order to wait for the price to drop again, you may lose the opportunity to sell.
Example: Lazy sofa, Mid-Autumn Festival activities, as shown in the figure:
Creative gameplay caters to fans' curiosity and is easy to attract fans' attention. At the same time, continuous preferential prices and decreasing inventory have caused psychological pressure on fans, urged fans and improved the success rate of businesses.
2. Micro-bargaining-the price is "cut" in death!
How to play: Fans share their activities with friends to help them bargain, and the cut price is random. The more friends fans invite, the more favorable the price. (Of course, fans should also pay attention to avoid blind bargaining and ignore the slowly decreasing inventory ~ ~)
Example: a five-star hotel mid-autumn festival luxury buffet bargaining activity, as shown in the following figure:
Micro-bargaining fully caters to China people's bargaining psychology. Through the spread of fans, brands and commodities have had explosive communication effects in the circle of friends. The activities are fresh, and fans are actively encouraged to place orders, thus improving profit margins.
3. Micro-spike-"second" slag!
How to play: Fans forward activities to friends, so the spike time can be advanced, and the probability of grabbing them is greater. The more friends you forward, the earlier the spike time.
Example:
Different from the traditional spike, using fans to share the attributes that can be spiked in advance makes the goods widely spread in the circle of friends.