First of all, the local birth rate

According to the figures released by the National Bureau of Statistics, 2017.86 million people were born, an increase of 13 10000 people over the previous year. It is estimated that about170,000 people will be born around 2020 after the implementation of the comprehensive two-child policy. In recent years, the fertility level will be improved, and the highest year may exceed 20 million. Due to policy factors, the annual net increase of population is above 3 million. This means that the market scale of baby swimming is constantly expanding, and there is no need to worry about no customers at all.

Second, the number of existing swimming pools.

Although the domestic infant swimming pool industry is developing rapidly, the number of existing swimming pools is still far from meeting the market demand due to the limitation of later development. There are still a considerable number of baby swimming pools in first-and second-tier cities to meet the consumption needs of parents, but the development in third-and fourth-tier cities and even towns is slow, waiting for the development of investors. Therefore, in 20 17 years, the market competition pressure of infant swimming pool is very small, and the investment prospect is bright.

Third, parents' understanding of infant swimming.

With the young parents after 80s and 90s stepping onto the stage of child-rearing, the concept of child-rearing is more scientific and modern, children's intellectual investment, health investment and education investment have become necessary investments for families, and the atmosphere of infant swimming training and fitness has gradually emerged. Parents' awareness of infant swimming is generally high.