Compared with some high-end sports brands such as Adidas, Nike and Puma, New Balance has a relatively low positioning and relatively affordable price, which is suitable for the consumption budget of ordinary consumers.
As a mid-range brand, New Balance still has its own unique advantages in product quality. The R&D and manufacturing of its products have very strict standards, and every detail is strictly controlled to ensure the quality and comfort of the products. In its own research and development, New Balance Shoes also has a special technical management organization to ensure that each product can meet its own high quality standards.
New Balance is a brand of sports shoes and clothing from America, which was founded in 1906. Its iconic feature is three English letters "n", which stands for New Balance's commitment to quality-"eternal and trustworthy quality".
New Balance's product line covers running, basketball, fitness and other sports fields, as well as fashionable casual shoes. New Balance has been focusing on providing the best sports shoes and clothing, providing high-quality and comfortable wearing experience for sports enthusiasts.
corporate culture
Mr. jim davis, CEO of New Balance Company, is a professional long-distance runner who has participated in marathons many times. Before shoes formally entered the production stage, Mr. jim davis personally participated in the development of shoes.
In order to achieve 100% customer satisfaction, Mr. jim davis can burn a batch of tens of thousands of shoes that do not meet the quality requirements. Therefore, every pair of New Balance shoes has undergone very strict quality control.
All along, New Balance Company has devoted itself to shoemaking technology. Today, a brand with a history of nearly 65,438+000 years continues to develop more ergonomic shoes with emerging technologies. Taking the pursuit of extremely comfortable feeling of wearing shoes as the goal, combined with the feeling of popular design, New Balance has become a perfect representative of retro and innovation.
As a global sports brand leader, New Balance adheres to the enterprise spirit of high standards of ethics, 65,438+0,000% customer satisfaction and teamwork, and makes continuous innovation and progress in scientific and technological materials, product appearance and comfort, and makes unremitting efforts to maximize the sports potential of each athlete and enjoy a balanced and comfortable life.
Reference to the above content: Baidu Encyclopedia-New Balance