In today's society, people gradually realize the importance of reporting, which has the characteristics of two-way communication. So, how to write a good report? The following is the excellent community business work research report I compiled for you, hoping to help you.
Investigation Report on Excellent Community Business Work 1 1. Analysis of Current Situation
In recent years, with the acceleration of the transformation of the old city and the expansion of the city, the living environment of urban residents has changed greatly, the function of community service has been greatly improved, community commerce has developed rapidly, the number of community commercial outlets has been increasing, and the business format and service fields have been further broadened. According to the survey, there are XX communities in XX city at present. There are nearly XXXX commercial outlets in each community, and the business model includes restaurants, supermarkets, various intermediaries, convenience stores, logistics, grocery stores, laundries, repair shops, recycling stations, bookstores, printing shops, pharmacies, family service stations, public baths and so on. Community business development mainly presents the following characteristics:
1. Community commercial outlets have developed rapidly, and the clients of the "double-entry project" have been expanding. With the development of economy and the continuous expansion of central cities, the customers of community commerce are also expanding. The clients are not only residents, but also socially vulnerable groups such as the elderly, children, the disabled, the entitled groups, and laid-off workers.
2. Community commercial outlets are developing in a multi-format trend. In the past, community commerce was mainly based on commercial retail outlets, limited to food, daily necessities, beauty salons and other industries. In recent years, a number of new forms of community commercial outlets have emerged, which have now developed into dozens of services such as nanny, cleaning and maintenance, property greening, tutor, skill training, network service, wedding etiquette, catering, health care, community medical care, agency and intermediary service.
3. The supporting service facilities and functions of the new community are relatively complete. With the continuous expansion of the central city, the construction of new communities is accelerated, which promotes the development of community commerce and the development of surrounding commercial centers. Its commercial facilities, network distribution, commodity structure and service functions are relatively complete, which is obviously superior to the old residential areas.
4. Traditional businesses and service industries have been fully developed in the construction of community businesses. In recent years, the process of marketization in the circulation field has been accelerating, and community commerce has developed rapidly in response to market demand. Large and small commercial outlets have penetrated into residential streets, forming a certain scale in and around the residential area. At the same time, various small commodity markets along the street in the community have been developed, including vegetable market, dried fruit market and aquatic product market. It provides convenience for community residents to spend and shop.
Second, the main problems
1. The development of community commerce lacks scientific planning and effective guidance. At present, many commercial outlets in the development of community commerce are mixed with community houses, which seriously affects the normal life of residents and causes potential safety hazards and environmental pollution. Among them, restaurants, hotels and various service organizations built on the ground floor of residential buildings or in buildings have great influence, leading to more disputes between private enterprises. The functional orientation of community business and regional business centers lacks scientific planning, reasonable division of labor and effective supervision.
2. The development of community commerce is unbalanced, and the development of commercial outlets in old communities is slow and the foundation is poor. In this survey, we can see that some old residential areas have poor commercial facilities and incomplete functions. Generally, they are self-owned houses, temporary structures and even illegal construction operations. These small shops are mainly non-staple food, with single goods, poor quality and poor shopping environment, which brings inconvenience to community residents. Many daily consumption needs to run a long way, and the service function of the community is not perfect, which is far from the development goal of community commerce proposed by building "convenient consumption into the community and convenient service into the family".
3. The community commercial infrastructure is poor and the modern service industry is underdeveloped. With the improvement of people's living standards, residents' consumption demand has generally increased, showing diversified and multi-level consumption characteristics, and the low-level and low-level service situation of community commerce is incompatible with it and needs to be improved urgently. In the investigation, some people reported that there was no parking lot in the community, and the phenomenon of vehicle parking and misplacing was more serious; There is no vegetable market in some communities, so it is inconvenient for residents to buy food. Some reflect that the domestic service industry has not yet formed, and it is inconvenient for residents to seek domestic service; Some response community commercial outlets can not only rely on small shops and vendors to provide goods and services, but also improve their grades and ensure their quality. Judging from the reaction, the service function of community commerce generally lags behind the consumer demand of residents. Therefore, strengthening the planning and construction of community commercial infrastructure and expanding the functions of community commercial services are the key tasks to implement Scientific Outlook on Development and complete the community dual-innovation project.
Third, promotion measures and development direction
1. Reasonable planning, improve the community business format. Should be led by the government, in conjunction with the business, planning, construction, housing management, finance, urban areas, industry and commerce, taxation and other departments to study and formulate the network transformation plan. For example, clearly define the scale, structure, layout, standards and classification of community commerce; There are about 10 business formats, and suggestions include distribution catering chain stores, small supermarkets, vegetable markets, grocery stores, beauty salons, repair shops, dyeing shops, photo studios, second-hand waste recycling stations, family services, books and video stores, pharmacies, etc.
2, should adopt the form of public bidding. To determine the strength of enterprises to participate in community business construction. First, select and cultivate powerful distribution catering enterprises (unified distribution from central kitchen to community chain stores) to enter the community commercial demonstration zone, and implement popular catering including "breakfast project" to ensure that residents can conveniently eat guaranteed and good quality breakfast and fast food in the community; Second, encourage agricultural and sideline products circulation enterprises to build and transform chain stores of assured meat, assured bean products and pollution-free vegetables and fruits in the community, and build a distribution center in complementary goods to solve the problems of inconvenient living, uneasy consumption and insecurity of residents; The third is to support chain enterprises to enter the community to build or transform convenience family service outlets, and to carry all kinds of convenience and benefit services, so that community residents can solve many aspects of life needs such as maintenance, beauty salons, laundry and family services at their doorsteps; Fourth, support and guide leading enterprises in recycling renewable resources to enter the community, and form a recycling system of renewable resources with community, recycling enterprises and distribution markets as carriers, which is in line with urban construction and development planning, reasonable layout, sound network, complete service functions and scientific management; Fifth, take practical measures to encourage enterprises to integrate scattered community commercial resources in various forms such as acquisition, merger and franchise through a series of support policies such as funds and outlets, standardize community small shops and realize comprehensive utilization of resources.
3, should encourage and support the use of modern technology, innovative service system. Actively build a community service information service platform, encourage qualified enterprises to use information technology to carry out community convenience services, develop online transactions and services, and fill the shortcomings of existing outlets; Encourage qualified enterprises to establish customer demand information systems, collect, analyze and store customer information in time, and provide targeted, fast and thoughtful services for residents. Vigorously promote the backbone enterprises in the community to carry out the "three-door" service of door-to-door, door-to-door and door-to-door maintenance, extend the service function and improve the service level. Advocate and encourage community commercial enterprises to set up full-time convenience comprehensive service teams to provide on-site services, establish stable and smooth communication channels with community neighborhood committees and community residents, and carry out paid convenience services for the purpose of solving problems for community residents.
4. Strengthen supporting facilities for community construction. When planning community construction, we should build some supporting services for community commerce and trade, especially hotels and restaurants that have a great impact on the living environment. A dining street should be planned, and environmental protection facilities such as treatment and discharge facilities for oil smoke, sewage and noise should be uniformly designed for the business premises, so as to solve the problem of mixed catering and housing disturbing people. According to the principle of facilitating the people and benefiting the people, after the completion of the community, businesses and service industries with multiple formats and complete service functions can be guided to open stores and complete community commercial facilities can be established.
The second part of the investigation report on excellent community business work in western developed countries, the development of community business has a history of decades. In China, with the advancement of urban modernization, the intensity of old district transformation, municipal transformation and community development has been continuously enhanced. At the same time, the third consumer revolution has come quietly, a new round of housing revolution has arisen, citizens' demands for quality of life have been continuously improved, and consumer demand has become personalized, diversified and leisure. Community commerce has become a field of great concern and a new growth point for future commerce. According to the Economic Daily, although the construction of community commerce in China started late, some experts predict that in the future 10, community consumption will account for more than one third of the total commercial retail sales in China. At present, accelerating the development of community commerce has increasingly become an urgent requirement to meet the consumer demand of residents, improve the appearance of urban communities, expand employment, increase local taxes, and integrate commercial resources, as well as to enhance the comprehensive strength of cities. Many big cities in China have put the development of community commerce on the agenda and started to develop community commerce in full swing. One of the key points of Beijing's commercial development in the next five years is to form 400 well-equipped community commercial centers in urban and suburban towns. The Outline of Shanghai Commercial Development Plan also clearly points out that Shanghai's commercial layout will change from downtown business represented by "four streets and four cities" to "community business". Relevant data show that in the first half of this year alone, there were 17 commercial enterprises with a business area of 500 square meters in Beijing, and foreign retail enterprises such as Spain Dia Group and America 7- 1 1 plan to open chain discount stores and convenience stores in the community respectively. The retail sales of community commerce in Shanghai has reached 60 billion yuan, accounting for 30% of the total retail sales of the whole society, and the development of community commerce is heating up rapidly.
First, the connotation of community commerce.
Community commerce first appeared in the United States in the 1950s. It is a territorial business that serves the residents in the community and aims at facilitating the people, benefiting the people, satisfying and promoting the comprehensive consumption of residents. The services provided by community commerce are mainly the daily life services that community residents need. These services are regular and convenient, but not necessarily low-cost. Therefore, community commerce has a stable market foundation, and with the improvement of residents' income level, community commerce will get greater development.
Second, the significance of developing community commerce.
On July 18, the Ministry of Commerce held a national forum on community business construction in Beijing. Director Di Jiankai of the Ministry of Commerce Reform and Development said: "Community commerce is a popular project closely related to the lives of urban residents. Doing a good job in community commerce is an inevitable requirement for building a harmonious socialist society and an effective way to open up markets and expand domestic demand. In recent years, the main reason for the continuous decline of China's final consumption rate is the decline of household consumption rate. Therefore, strengthening community business construction is the most effective way to stimulate demand and improve the final consumption rate, is the urgent need to meet the diversified and personalized needs of the vast number of urban residents, and is an important symbol to measure the prosperity of urban commerce and the level of urban modernization. Therefore, it is very important and urgent to do a good job in community business construction. " As we all know, community commerce is an important part of urban development planning. A real international metropolis needs not only bustling commercial streets, "one-stop" supermarkets, large commercial centers with international brands, but also perfect community commercial centers that can provide high-quality goods and diversified services for residents' daily lives. As the bottom part of the city commercial pyramid, community commerce is closely related to people's lives, social economy and urban development. With the vigorous development of urban communities and the improvement of living standards of urban residents, convenient living services have become the main demand of citizens, so modern community business centers have broad prospects and will play an important role in future urban commerce. Community business construction is not only a business development project, but also a popular project and popular project. It has created more employment opportunities for community residents and improved the social security level of the community. Building a community business with beautiful environment, complete functions, convenient service, adaptability and coordination with the living environment is one of the necessary conditions for citizens to live in peace and is also one of the important symbols of a modern city. At present, the focus of developing community business is to establish and develop community business centers suitable for their own regions in major cities. The main form of community commerce in the future is shopping center, which is the general trend of modern commercial development. Community business center is a higher-level business activity, a gathering of consumption and services within a certain geographical scope, and an improvement and innovation based on the connotation and extension of shopping centers. Vigorously developing community business centers is of great significance to the coordinated development of social economy.
1. Change the commercial layout and purify the community market. Community business in an international metropolis should not be a "street market" with a "rolling door", but should integrate shopping, catering, leisure, entertainment, fitness, convenience service and community service to provide one-stop, multi-functional and all-round services for community residents. The development of modern community business centers can not only change the present situation of scattered distribution of community businesses along the street, and gradually form a new framework of community businesses, but also rectify the appearance of community businesses and combat the chaos of "street food markets" and the counterfeiting of "shutter doors" stores, thus playing a role in combating counterfeiting.
2. Promote new business formats and improve community quality. The development of community business will give birth to more abundant community business formats. Community business centers include not only department stores, supermarkets, convenience stores and brand stores, but also leisure and entertainment contents such as catering, fitness, Internet cafes, travel agencies, beauty salons, and even the unique formats of central businesses such as pharmacies, post offices, banks and pawn shops. This comprehensive and diversified business format not only meets the residents' housing needs, but also improves the residents' comprehensive quality of life, improves the quality of the whole community and extends the concept of "home".
3. Centralized environmental protection and orderly management. The business form is scattered in the original belt community, which is difficult to meet the requirements of environmental protection. However, the community business center conforms to the current development trend of urban community blocks, changes the old appearance of "upstairs rooms and downstairs shops", and conducts centralized and unified management of various business formats, which is conducive to centralized environmental protection and changes disorderly management into orderly management.
Thirdly, the background of the rise of community commerce in China.
The international wave of community development and community construction, and the transformation from domestic residents' committees to community committees together constitute the background of the rise of community commerce in China.
1. The international social development strategy of community development and community construction Since the 1960s, community development, as a worldwide movement advocated by the United Nations, has increasingly become the focus of attention of governments all over the world. As a new variable of the fifth retail revolution, community commerce is actually a problem of community construction, in the final analysis, a problem of community development. Community service is the core of community construction, and community commerce is an important content of expanding community service. Without perfect community commerce, it is impossible to provide all-round high-quality services for residents and lay a good economic foundation for community construction. From the connotation of community development, the development of community business has a direct effect on improving the quality of community life and creating more employment opportunities.
2. The urbanization level of China is constantly improving. Since 1980s, the level of urbanization in China has been significantly improved. The suburbanization of big cities, the formation of emerging urban agglomerations and the transformation of urban centers provide good opportunities for the development of community commerce. On the one hand, the commercial facilities in the central city are close to saturation, the competition is fierce, and the profit is meager, so the retail industry in China needs to seek new breakthroughs. On the other hand, with the increasingly hollowing out of the city, new residential areas are constantly emerging due to the emigration of residents. The new residential district and the original residential district are merged into a new type of community, which needs perfect modern community commerce; The traditional business circle continues to expand to the periphery, and the commercial distribution also presents the characteristics of discretization and diversification. In addition, community construction has entered a new stage of overall promotion and all-round expansion, which also puts forward new requirements for community commerce.
3. Changes in the concept of mass consumption With the changes in urban functional forms and citizens' pursuit of high-quality life, market consumption hotspots, social consumption patterns and citizens' consumption psychology have also undergone great changes. The overall consumption level of residents has changed from "food and clothing" to "well-off", and the improvement of consumption level has driven the change of consumption concept. The traditional consumption view based on material consumption is bound to change to the modern comprehensive consumption view. Family-based leisure consumption, cultural consumption, entertainment consumption and service consumption will become the mainstream of life and gradually develop into experience consumption. The weekend system implemented by 1996 has also affected people's living habits and changed people's consumption habits to some extent. More leisure time greatly increases shopping and other social activities. The concept of "consumption is to enjoy life" has been generally recognized, and the voice of community to solve residents' daily consumption is growing, which requires new business forms to undertake, provide good space and environment, and promote the development of comprehensive consumption.
Fourthly, the mode of community business.
Community commerce in developed countries has long been the carrier of residents' comprehensive consumption, accounting for about 60% of the total social business expenditure. The initial community business planning in China can learn from the experience of mature commercial communities abroad, develop through learning, innovate through exploration, and build a community business model with China characteristics.
1. Community business centers in Europe and America. Large emerging community enterprises are prevalent in Europe. For example, the Bluewater Shopping Center in the southeast suburb of London, England, has a business area of 139,000 square meters, with 57 international retailers, 3 plazas and 330 shops, including 3 large department stores, 200 specialty stores, 50 restaurants and bars, and a multi-functional cinema composed of13 projection hall. To meet the needs of the surrounding 60 minutes. Community business centers in the United States have two major development characteristics: first, there is a theme in the "center", such as a large supermarket with some discount stores or all specialty stores and factory outlets; The other is to break through the traditional concept and form an alliance with the surrounding cultural and entertainment facilities, so that the block is not necessarily located in a building, but expanded into a larger consumption space.
2. Japan's community business center "Commercial Street Collaborative Combination" is a traditional community business center in Japan. For example, Shenleban Commercial Street in Tokyo, Japan, is a typical community commercial street that is very common in Tokyo but full of Japanese characteristics. On both sides of the 100-meter-long pedestrian street, there are 248 shops, including multi-family shops, medium-sized supermarkets, 24-hour convenience stores and traditional grocery stores, including flower shops, mini golf clubs, fruit and vegetable shops, beauty shops and even securities. This kind of community commerce also shoulders the heavy responsibility of protecting small and medium-sized commercial enterprises and protecting the traditional cultural characteristics of the city. The community business center under the "city building plan" is a new paradise for life. For example, the community business center in Weiqi City, Zhenku County, Japan, is a living garden that integrates shopping, leisure, entertainment, education and culture, gathering and socializing. According to the product series structure, 250 personalized stores are divided into fresh food stores, restaurants, entertainment and leisure stores, DIY stores and shopping areas. Japan's largest planned national community business center is Lalapudo in Funabashi, a suburb of Tokyo. In addition to its own leisure and cultural facilities, the center also has a public rest area, an activity area, a children's entertainment area, and an art modeling exhibition area. , form a living area, so that customers who come here can enjoy it.
3. Singapore's community business center Home By Home is the name of Singapore's community business center, that is, according to the supporting construction indicators of community construction, according to the scale and type of the property and the needs of the permanent population, it is equipped with corresponding commercial supporting facilities, which are managed by the developers or property owners in a centralized manner, not for profit as the main purpose, but for providing goods and services to community residents.
Experts from the Competitiveness Research Center of China Renmin University, on the basis of studying foreign community business centers, combined with the investigation of community business, put forward three models that can be used for reference in China's community business construction: according to the' consumption demand' of the permanent population and the community structure, three types can be established: "along the street", "group" and "multi-point". The more traditional "street style" takes the working class as the main consumer group, during which there are generally 1 medium-sized supermarkets, 1 convenience stores, 1 repair shops and a number of small and medium-sized restaurants. "Group" and "multi-point" focus on the middle and high-end consumption level. The former focuses on large shopping malls, focusing on the development of commercial outlets that facilitate the people and the people, while the latter focuses on a certain level of service and catering.
Although the construction of community commerce in China is still being explored, there have been many sparks of innovation. As the leading cities in China, Beijing and Shanghai have also put forward many new ideas in their respective community business development practices. The community business center in Beijing is mainly planned from the perspective of business format, focusing on retail industry. The main supporting facilities of the planned 400 community commercial service centers include at least 1 comprehensive supermarket, 1 community vegetable market, 2-3 catering enterprises and 1-2 comprehensive convenience commercial service points. In principle, the distance from home to shopping places will not exceed 500 meters, and there are various door-to-door services and network services to meet people's special needs. In the allocation of commercial facilities, first of all, focus on the development of community convenience stores and community supermarkets closely related to residents' lives; Secondly, support the introduction of small community discount stores and vigorously develop chain-operated comprehensive supermarkets to meet the needs and consumption of low-and middle-income residents; Thirdly, encourage communities with high consumption levels to supplement and improve commercial service facilities with personalized consumption, such as beauty salons, bars and teahouses, restaurants and entertainment, fitness and leisure. In addition, set up service outlets that meet the living habits and characteristics of special groups such as ethnic minorities, intellectuals and vulnerable groups.
Although the community business center in Shanghai is also planned from the commercial format, the practice of combining community service is still worth mentioning. Hualian Community Business Center, located in Pudong, Shanghai, is the first community business complex integrating shopping, catering, entertainment and community service in Shanghai. In this new retail model, there are not only department stores, hypermarkets, specialty stores and convenience stores that provide material consumption, but also catering, leisure, entertainment, maintenance, real estate agents, travel agencies, banks and pharmacies that provide service consumption. Even some functions of community neighborhood committees have moved here: in the 250-square-meter "Neighborhood Music" center, there are 20 services such as housekeeping, job hunting, pension payment and social security agency. The community business center and its neighborhood * * * build a brand of community service, which realizes the complementary advantages of enterprise resources and community organizations, and explores new development ideas for * * * to create a "civilized community". In addition, Cao Yang's community business demonstration street, Yang Lian's neighborhood center, Lingyun's large-scale layout planning, Changning's "group-style" block community business, and Putuo's "102030" network (that is, residents can walk 10 minutes to reach various convenience stores, 20 minutes to walk to medium-sized shopping malls, small and medium-sized restaurants and entertainment venues, and 30 minutes to walk to reach large-scale shopping and entertainment venues.
Verb (abbreviation of verb) The current situation of community commerce in our city.
In June and July, the Ministry of Social Services launched the commercial and trade authorities in five districts to conduct a thorough investigation of the community business situation in the city. According to statistics, there are1176 community commercial stores in 285 communities in the city, including 5473 community convenience stores, 234 supermarkets, 268 laundries and 65436 beauty salons. Most of the above-mentioned community commercial stores are naturally formed, and most of them are small shops that are fragmented, and unified and chain distribution enterprises rarely intervene. Even some communities with good business are basically in the above situation. Judging from the above situation, the community business in our city should be in its infancy, and there are many problems, mainly in:
First, from the perspective of spatial layout, there are still some problems in community commerce in our city, such as insufficient total volume, unreasonable layout and relatively backward construction. Due to historical reasons, some communities in the old city lack commercial facilities. In newly-built residential areas, developers ignore the construction of community commercial supporting facilities, resulting in insufficient allocation of commercial outlets.
Second, from the perspective of planning and construction, most of the community outlets in the old city are farmers' markets, grocery stores, small specialty stores, small restaurants and small beauty salons, with low grades, outdated facilities and imperfect functions.
Third, from the management point of view, the mode of operation is backward, and many small shops belong to family-style "husband and wife shops", and the management is very irregular and arbitrary. Small and medium-sized businesses in some communities still have traces of traditional business in market towns, and there are still many problems in product quality, service and professional ethics of employees. Thoughts on the Planning of Community Commerce in Our City and Suggestions on Developing Community Commerce; Community Commerce looks like a tempting piece of cheese, but only under the dual role of reasonable guidance of the government and scientific management of enterprises can sustainable development be realized. Therefore, in the wave of vigorously developing and perfecting community commerce, it is necessary to carefully plan its development in advance and in time.
1. Plan first and adjust in time. The planning of community commerce is mainly in the region, so the task of developing community commerce should be incorporated into the urban and economic development planning of each region, the planning and formulation of community commerce should be strengthened, and the mode, form and format structure of building community commerce should be clearly defined. Before planning, we should conduct market research, grasp the income level and consumption level of community residents, and understand their consumption habits and psychology, so as to make a reasonable positioning and decide the scale, location, operation mode and management level of distribution; Management departments should intervene in the early stage of real estate development, plan commercial outlets and facilities in advance, strengthen communication with developers who plan community commerce as a whole, and prevent new contradictions. In planning, we should pay attention to the business function structure, industry structure and brand structure, and adapt to the scale and level of the community. The newly-built community business should be combined in a dotted way, the commercial facilities should be separated from the residential area as far as possible, and the original community should adopt the method of adjusting and perfecting its functions and formats.
2. It embodies the people-oriented principle and conforms to the law of commercial development. Community commerce should fully embody the people-oriented principle, focus on facilitating residents' daily life and improving their quality of life, and focus on small outlets, and vigorously develop businesses and services such as food, daily necessities, catering and culture to meet the needs of daily life. In particular, we should vigorously adapt to the trend of socialization of housework and modernization of daily life. On the basis of perfecting the traditional service industry, we will actively develop modern life service industries that meet the characteristics of the community, such as mass restaurants, community teahouses, laundry and cleaning, beauty and fitness, housekeeping services, elderly services, repair services, telephone shopping, online shopping and so on. Continuously improve the service level of life, form a standardized, standardized and personalized community service system, and basically realize the services of shopping, catering, repair and housekeeping for community residents.
3. Adjust measures to local conditions and suit people. The focus of community business is to plan and build a well-equipped community business center, but one-sided perfection should be avoided in the construction. To this end, Zhang, vice president of China Business Economics Association, put forward four adaptations: First, the design of the commercial center adapts to the needs of residents in the business circle, that is, it adapts to the population, purchasing power level, national cultural characteristics and private car ownership in the business circle; Secondly, the location of the commercial center should adapt to the convenience of residents' purchase, that is, considering the distance of residents' purchase, set up points at the entrances and exits of residents, and the layout of stores in the center should be convenient for customers; Thirdly, the architectural style of the business center adapts to the cultural atmosphere of the community and the quality of the surrounding residents; Fourth, the scale of the business center is compatible with economic benefits. The scale is too small to meet the needs of residents. If the scale is too large, it will easily lead to idle assets and losses. For example, in the planning of community business center in Beijing, it is proposed that in principle, residential areas with a population of 1-30,000 should have a comprehensive community business center with a total business area of 5000- 15000 square meters. With large and medium-sized comprehensive supermarkets dealing mainly in food and daily necessities and community vegetable markets dealing in fresh vegetables and concentrated vendors as the backbone, various small-scale life services such as catering, hairdressing, dyeing, repair, recycling and agency, as well as supporting outlets such as finance and postal services, will be developed at the same time, basically meeting the needs of surrounding residents in many aspects of their daily lives. The difference in the composition of target consumer groups requires that the living habits and characteristics of special groups such as ethnic minorities, intellectuals and vulnerable groups should be taken into account when planning community commerce. In areas where ethnic minorities live in compact communities, appropriately develop commercial service outlets that conform to ethnic consumption habits; In areas where intellectuals live intensively, it is necessary to increase the development of life service industry and cultural industry; In places where the elderly live in concentrated communities, commercial outlets serving the elderly should be appropriately developed.
4. Promote the development of community commerce through multiple channels. Reasonable planning and construction of community commerce is not enough. Only by actively seeking multi-investment channels and developing community commerce can we realize the planning blueprint. Cultivating a group of real estate developers specializing in community business development can form a benign operating mechanism, reduce the development and operation costs and realize rolling development. For example, Shanghai Dahua Real Estate Development Company has teamed up with Jiubai Group. The former has developed a number of large-scale commercial facilities, while the latter is responsible for opening "900 homes", "900 shopping centers" and "900 home appliance squares". Large-scale commercial groups can promote the development of community commerce by introducing advanced commercial formats, chain commercial outlets and branded goods into the community, and gathering a number of cultural and entertainment enterprises such as specialty stores, specialty stores and fast food restaurants around them to form a "joint fleet" for "collectivization" development, further improving the organizational degree and commercial level of community commerce. Accelerate the structural adjustment of traditional businesses, develop new service items, increase new service methods, and build a network for the utilization of renewable resources, so that traditional businesses can gain new opportunities in the transformation, and improve, improve and optimize the quality of life of community residents with modern business concepts and means.
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