Time goes back to 50 years ago. A small department store in Zhongjia Village, Hanyang, with three floors, has a business area of more than 2,000 square meters, a capital of only 590,000 yuan, and annual sales and profits of 20 million yuan and 6,543,800+2,000 yuan respectively. Among the nine local department stores in Wuhan, the Han merchants were nicknamed "Laojiu" because they came last. Compared with the old department stores in the same port, it is a little weak and partial. This embarrassing situation has lasted for more than 20 years.
Fifty years later, regional enterprises such as Hanyang Mall have been sealed in the memory of history, and only Hanyang Mall has survived, and now, half a century later, it still stands.
For a long time, like the small department stores in Wuhan, the Han merchants in the planned economy era lived a quiet life, with almost no market competition from their peers and no danger of bankruptcy.
History has given Han businessmen a chance. From 65438 to 0982, in the democratic election in which more than 300 employees of Hanyang Shopping Mall voted by secret ballot, 28-year-old Zhang Xianhua was elected as the manager of Hanyang Shopping Mall with 98% of the votes, which opened the first democratic election in Wuhan business community. As soon as the young leading group took office, they planned the "lottery-style" sales that sensationalized the three towns, and changed passive sales into active marketing, which made Wuhan a commercial miracle in that era when information was relatively closed.
For a time, "customers swarmed and almost knocked over the counter", and the operating efficiency increased by four times. This kind of "lottery-style" sales made Hanshang Mall famous, and consumers in three towns in Wuhan were in an endless stream, and other shopping malls followed suit.
The bank loan is 6.8 million, with a total investment of 7 1 10000, which is not a small sum in 1986. Hanyang Shopping Mall has jumped from the "Laojiu" of Wuhan business community to one of the "top three" by virtue of the business transformation of the elderly, and is on an equal footing with Wu Shang and upper-middle-level department stores. The slogan "Hanyang department store serves three towns" also resounded through Jiangcheng. ( 1986- 1996)
With a certain economic foundation, Han merchants began to expand on a large scale. In 9 years, Han merchants merged five enterprises.
1987, Han merchants took the lead in merging in the whole city, transforming Wuhan hanyang grinding wheel factory into a warehouse of 10000 square meters and building the largest commercial logistics center in Wuhan at that time;
1988, Han merchants set up a tourism company, and later set up a number of commercial entities such as clothing factories and food factories, taking the lead in diversifying among commercial enterprises in Wuhan;
1990, Han merchants expropriated land in Wangjiawan, Hanyang, the bridgehead of Wuhan Economic Development Zone, which has great development potential, and built a new shopping mall and Wuhan Furniture City, laying the foundation for today's famous Hanshang 2 1 shopping center in three towns of Wuhan.
1992, Han merchants merged Hanyang Songqing photo studio, Hanyang grocery store and Hanyang food factory in one breath;
1993, Han merchants introduced McDonald's, an international catering giant, for the first time, which initiated the cooperation between large domestic commercial enterprises and internationally renowned circulation groups.
During the period of 1994, the headquarters of Hanshang was expanded, and the 22-story Hanshang Building rose from the ground and became a landmark building in Hanyang. This is an important node in the development of Han merchants, which makes a small department store develop into a large-scale commercial group, and also lays the golden business circle of Zhongjiacun and Wangjiawan in Hanyang today.
1February, 1996, Han merchants realized the strategy of crossing the river, successfully merged more than 700 employees of the former Wuhan Trade City1February, and accumulated debts of more than 80 million yuan, transforming it into a Hankou shopping mall of Han merchants. This is the biggest asset reorganization of Wuhan business community, and it has also become a model of merger, transformation, opening and repayment in that year-Hanshang set a new record.
1996165438+1On October 8, Hanshang Group successfully landed on the Shanghai Stock Exchange, becoming the first company listed on the Shanghai Stock Exchange in Wuhan and the second commercial enterprise listed in Hubei after Wu Shang. Because of its excellent performance, its price has been at the top of the commercial sector in Shenzhen and Shanghai for a long time, and it is known as "the first commercial stock in China". ( 1997-2004)
After listing, Han merchants further accelerated the pace of development. During this period, the merchants of Han Dynasty headed by Zhang Xianhua were bold and innovative, and made remarkable achievements.
During the period of 1997, the operating tentacles of Hanshang Group extended to Xianning. Xianning Hot Spring Villa, a large-scale modern comprehensive hotel with an area of 45.6 mu and an investment of 24 million yuan, which integrates leisure, accommodation, fitness and entertainment, has successfully taken a new step of diversification and made a beneficial exploration for the Group to take the road of combining asset management with capital management.
1998, Han merchants bought 200 mu of land near Nanhu, Nong Xin Street, caidian district, and invested in the construction of "Qianbuton" Resort. In the same year, 2 1 shopping center took the lead in introducing the concept of "selling goods" in Wuhan. Wangjiawan Shopping Center covers an area of 50,000 square meters, including large department stores, large comprehensive supermarkets, specialty stores, specialty stores and other retail formats. 2 1 After the completion of the shopping center, the annual sales and profits have achieved double-digit growth, and the management level of single stores ranks among the top in Wuhan. This year, Carrefour, an international supermarket chain, cooperated with Hanshang 2 1 Shopping Center to open Carrefour's first supermarket in Wuhan, Wuhan Hanfu Supermarket, which is the first win-win model for foreign businessmen to operate in the same store.
It was also in this year that Han merchants moved towards an international large-scale circulation group that gradually formed the combination of domestic and foreign trade, and the foreign trade company they established obtained the qualification of foreign trade import and export. 1 1 In June, the factory outlet established in the United States opened, and the business directly crossed the ocean. Three years later, foreign trade companies have achieved an annual foreign exchange earning of US$ 7 million, ranking first among commercial enterprises in Wuhan in terms of absolute export value and winning the top ten foreign exchange earning units in Wuhan.
In 2000, Han merchants broke through the traditional industries and entered the exhibition industry known as sunrise industry, holding the Wuhan International Convention and Exhibition Center with 53. 1% of the shares, becoming the first commercial enterprise in China to enter the exhibition industry, which initiated the enterprise operation of the exhibition industry. To this end, Han merchants have raised 760 million yuan. Since its opening, Wuhan International Convention and Exhibition Center has held hundreds of exhibitions, such as Machine Expo, Cultural Expo, China Expo, Food Expo, Auto Show and Housing Exhibition. , firmly occupy more than 80% of the exhibition market in Wuhan, and boost Wuhan's economy by more than 5 billion yuan every year.
From 200 1 to 2002, Hanshang and Carrefour jointly opened two supermarket chains in Wuhan. In March, 2002, Carrefour set the legal addresses of Wuhan office and Wuhan headquarters of the global procurement center in Hanshang 2 1 Carrefour Hanyang Shi Sheng Store. At the same time, Korean businessmen stepped up their efforts to turn to Hankou Shopping Mall, where they opened Hankou Photography Digital Wedding Dress City.
2 1 Century Shopping Center has also implemented five and six expansion projects since 2003, with an additional business area of 25,000 square meters and a total business area of 80,000 square meters, integrating shopping, entertainment, leisure and catering. In the tourism industry, in 2003, Han merchants carried out the second phase expansion project of Xianning Hot Spring Villa, built a number of hot spring villas and mid-level sunshine baths, and established the brand of "Xianning First Soup for Han Merchants". In addition, Hanshang also opened a sports hall with an area of 20,000 square meters in Wu Xin, and opened the first large-scale entertainment city in Wuhan New District-"21entertainment center" with an area of 1.5 million square meters in Hanshang Shopping Center.
At the same time, Hanyang Shopping Mall is quietly changing its face. Han merchants took the lead in putting forward the management orientation of "Volkswagen Department Store" in China, and carried out the largest layout adjustment and environmental innovation since the establishment of the store, re-establishing the status of Wuhan famous store. (Since 2005)
Since 2005, the development of group companies has entered a new upward channel. 2 1 The shopping center has become a flagship store and a veritable "selling product" in Wuhan New District through the implementation of the sixth and seventh expansion projects. In 2006, it achieved sales of 654.38+68 million yuan and profit of 22130,000 yuan. The new Wuzhan Shopping Plaza takes "theme department store" as its business orientation, and its sales in 2006 exceeded 60 million yuan for the first time. Hankou wedding photography equipment city has become the largest wedding digital professional market in Central China. ...
In 2007, Hanshang Group reached a new level, with full-scale sales of 2.7 billion yuan, realized profits of 865 1 10,000 yuan, up by 9.3% and 1.80% respectively year-on-year, realized tax revenue of 535 1 10,000 yuan, broke through the billion-yuan mark for the first time, and successfully entered the "club" with profits and taxes of 100 million yuan in Wuhan.
This year, Korean businessmen entered commercial real estate. On February 30th, 65438, the construction of Hanshang Ginza officially started. This project is also the core project of Zhongjiacun's municipal business and the start-up project of the transformation of Hanyang's old city style area. When completed, Ginza will become the tallest landmark in Hanyang. This is not only a brand-new business picture presented to Hanyang people by Han merchants at the beginning of the new century, but also the new city coordinates of Hanyang in Wuhan.
In 2007, the eighth phase expansion project of 2 1 Century Shopping Center started, with a total construction area of 350,000 square meters and a total investment of/kloc-0.50 billion yuan, creating a new business format with the most complete functions, the best business atmosphere and the strongest radiation in Wuhan. Yin Zhi Hotel and its supporting five-star hotel real estate projects and yangsi warehouse real estate projects are in operation. Xianning Hot Spring Villa is the first soup in Central China, a new martial arts exhibition hotel with a building area of10.5 million square meters, a leading large-scale professional market in Central China and even the whole country-Wuhan Wedding Material City, the largest entertainment city in Wuhan New District-21Century Entertainment Center, and the largest indoor stadium in Wuhan Central City-20,000 square meters New martial arts exhibition gymnasium.
Modern service industries such as tourism, sports, leisure and entertainment have injected new vitality into the development of Chinese businessmen.
Hanshang Group, no longer a commercial enterprise in the traditional sense, has formed a modern new commercial service group with interactive development of retail, exhibition and real estate, supplemented by tourism, sports and leisure, and mutual promotion of commodity management, asset management and capital management.