This should be planned in two parts! 1; First of all, the concept of light assets is that you will never have fixed assets other than cash!
How to run a gym?
Gyms are fixed assets, but not in their own assets, only rented venues and equipment!
2; As for how to run this gym well, that is the second part of the business model planning!
1; The concept of fitness is very broad. Simple morning running and running belong to the concept of fitness, so try to avoid these repetitions. For example, you don't need to invest in treadmills, and you should focus on investing in fitness areas that you can't reach, such as various weight-bearing trainings. These trainings all need equipment and venues, which the average family does not have!
2; Pay attention to men and women
1; Most women require figure, that is, to achieve perfect figure through fitness exercise, and provide professional guidance according to customer needs, focusing on figure.
2; Men's all-around is a strength-based sport and professional guidance for customers.
How to run a gym well can also add some interesting items, such as organizing activities to make customers know each other and attract each other, and make it a fixed communication place for customers.