In a survey of urban residents, health ranks first in "the future life you want to have", and the time and expenses spent are also among the best in "personal living expenses". They also pay attention to health and actively exercise, but people in cities have different psychology, and life in gyms is also various. Beijing: Fitness has the strongest purpose. Beijing's gyms started earlier, and now there are only 20 gyms. The professional level here is strong, the cultural atmosphere is strong, and the commercial meaning is not strong. People who come to fitness generally have a strong purpose, and losing weight is their goal. A few years ago, many people used to exercise in the park, but in recent years, more and more people have joined the gym. Fitness instructors in Beijing are of high quality and mobility. With the development of health clubs, the demand for coaches is increasing, and the value of these professional coaches is soaring, and their salaries are enviable. As an international metropolis, Beijing's fitness clubs are extremely inclusive, including five-star high-end clubs, such as hotel gyms, which attract a large number of people with higher incomes with excellent equipment, good environment and supporting facilities; There is also a fitness home in the community, which is welcomed by local residents. Guangzhou: The most popular fitness for civilians Guangzhou is the most popular fitness city for civilians, and many people regard fitness as a daily compulsory course. Small fitness center is the most popular form of club, and its low price attracts many citizens. Generally speaking, to join this club, you only need to have a one-time relationship to include the membership fee, 600 yuan. After becoming a full member, you can participate in various fitness activities for only 100 yuan per month. The longer the time, the cheaper it is. Guangzhou Fitness Club is generally not luxuriously decorated, but its projects are complete, including swimming pool and tennis court. The club welcomes a large number of bodybuilders every day. "XXX" is the largest fitness chain in Guangzhou, most of which are located in parks. Its 100 coaches come from sports teams all over the country, and more than 1000 people participate in gymnastics alone every day. Some clubs in Guangzhou also have obvious sense of hierarchy, such as golf and tennis. High-income people play more, and middle-income people in bowling alleys play more. Shanghai: the most perfect and fashionable service. Shanghai has the largest number of star gyms in China, and the fees are relatively expensive. These gyms belong to white-collar workers or even senior white-collar workers. According to incomplete statistics, there are more than 20 star gymnasiums in Shanghai, covering an area of over 1000 square meters. The gym is fully equipped with rows of aerobic machines, world-famous strength training equipment, high-grade shower equipment, sauna and wet steam bath. The management of fitness center has also changed the traditional mode of communication, help and belt, and introduced an advanced scientific management system integrating marketing, teaching and scientific research. In the fitness center, the most distinctive thing is the front desk marketer-senior fitness consultant. They guide tourists to visit the training area and introduce the functions and training methods of some training equipment. After receiving satisfactory feedback from tourists, the fitness consultant will introduce the membership procedures and available fitness guidance in detail. For customers who can't make up their minds for a while, they should seize the opportunity to hand in their business cards and make follow-up visits. More considerate than fitness consulting services are "personal trainers", who will make customers feel that they are "God". This imitation of foreign developed countries has begun to appear in high-end fitness places in Shanghai. Usually, gyms will recruit a group of bodybuilders who have won good rankings in bodybuilding competitions as full-time coaches, and let them serve as personal trainers for some senior members. Shenzhen: The gym is also a social place. Shenzhen people have a good sense of fitness. According to rough statistics, there are nearly 100 fitness clubs in Shenzhen, and there are hundreds of thousands of people who have exercise habits. The rise of the fitness market has injected new vitality into this young city. In Shenzhen, there are roughly three types of people who exercise: one is to improve their health, and many men regard fitness as "body charging" to adjust the pressure at work; The second is to seek beauty and confidence. While losing weight, many women also hope to regain their vitality and confidence through fitness. There are also a group of people who want to enrich their lives and make friends. In the immigrant city of Shenzhen, there is no family circle, and the gym is an important social place. In recent years, large and medium-sized fitness clubs in Shenzhen have developed rapidly. They broke the previous fitness mode of pure exercise and introduced the consumption concept of "fitness is a kind of culture". The venue area and investment quota of such clubs have formed a certain scale, and the management is becoming more and more perfect. Each club has its own characteristics. Fitness has formed a distinctive industry in Shenzhen. Not treating yourself badly, going to the gym after work has become a fashion pursued by many white-collar workers. If you have any questions about fitness management, please log on to www.jys007.com.cn.