Brand name: NIKE Chinese name: Nike founding year: 1972 Origin: American founders: phil knight and Bill Ballman. Headquartered in Beaverton, Oregon, USA, Nike is a global leader in designing and marketing sports shoes, clothing, equipment and accessories for various sports and fitness activities. Founded in 1972, its predecessor was Fernett, the current president of Nike. It is the first blue ribbon sports company developed by 1967, and invested by coach Bill Ballman. It is a lightweight and wear-resistant nylon marathon running shoe. 1973, Perry Fontaine, the creator of the American 2000- 10000 meter run, became the first track and field athlete to wear Nike sneakers. 1978, Nike international company was formally established, and Nike shoes also entered overseas markets such as Canada, Australia, Europe and South America, becoming the brand with the highest market share of sports products in the world. Nike started from a small company that produces running shoes, and has been committed to innovation and design, constantly increasing investment, with a view to producing products that can improve athletes' performance. In China, Nike signed sponsorship agreements with four A football clubs as early as 1994. At the same time, it also maintains close cooperation with men's basketball team and women's basketball team. The company is also committed to the cultivation of sports stars and opportunities for young people to participate in sports. 1996-97, Nike fully sponsored China Jianlibao Youth Team to study in Brazil. For the first time, a 3-on-3 basketball match, Nike High School Men's Basketball League and Youth Football Super Cup were established. Nike's slogans "just do it" and "no end" are the best proof of all the achievements made by Nike: success is never the past tense, but the future tense.

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