In the Mood for Love, Rooted in the Plateau, Pursuing Excellence and Dedication China Bank —— Advanced deeds of Comrade xxx, winner of the National May 1st Labor Medal and president of xx Branch, xx City and XX Branch of XX Bank.
Xxx, female, Han nationality, born in xx years and X months, party member, with a bachelor's degree. This comrade entered the bank in xx years and worked as a comprehensive teller for xx years. Since xx, he has been the head of grass-roots organizations. He is currently the president of xx Branch of xx Bank, xx Branch of xx City. Xxx often tells employees that xx is cold and lack of oxygen, windy and rainy, and the climate is dry, and the living and development environment is far less than that in the mainland. However, since xx and China Bank have been chosen, we should have the characteristics of plateau people with anoxic spirit, and show the spirit of perseverance and dare to surpass in the fierce competition in the same industry.
It is her unremitting pursuit to surpass the benchmark.
In order to open up the situation and build a brand, Comrade xxx has been working as an officer to unite and drive all the staff of the branch to work hard, learn from the benchmark and surpass the benchmark since he became the president of xx Branch in 2009. She firmly believes that surpassing the benchmark is a powerful driving force for difficult progress. As long as you are good at fighting and dare to fight, nothing is impossible. First of all, she took "setting a benchmark and understanding the situation" as the starting point and developed her working ideas. According to the characteristics of each employee, she organized the employees into two marketing groups. One group of presidents was responsible for customer marketing within the radiation range of outlets, the other group was responsible for peer research within the radiation range of outlets, and the two groups established customer marketing information accounts and peer product promotion and service marketing information accounts respectively. The two groups communicate information every week, learn from each other's strong points, absorb its essence, and formulate the next marketing strategy and work measures in a targeted manner. Secondly, the marketing incentive mechanism of the group is established, and the performance of each group is evaluated every Monday morning, and employees with outstanding marketing performance and good indicators are notified and praised, and employees with poor marketing performance and strong fear of difficulties are criticized by name, and rewards and punishments are strictly honored in the annual performance appraisal to ensure fairness and justice, which greatly mobilizes the enthusiasm of the employees. In the past three years, Comrade xxx has basically understood and mastered the distribution of enterprises and merchants around the sub-branch, and gradually extended the tentacles of marketing services to other fields outside the west of the city. On the basis of understanding the situation, Comrade xxx led account managers to carry out business marketing separately, from humble miscellaneous households to foreman of small businesses with wealth, and took the initiative to handle business such as change, deposit and withdrawal, remittance, etc.
From administrative institutions to small and medium-sized enterprises, we visit them regularly, provide them with on-site services, guide enterprises and institutions to open online banking and telephone banking, and tailor a package of value-added services such as investment, wealth management and fund portfolio according to the financial situation of enterprises. Through continuous, caring and thoughtful service, we finally won wide recognition from customers at different levels. According to incomplete statistics, the deposits obtained through "list marketing" amounted to more than 200 million yuan, which effectively improved the deposit structure of sub-branches. The net profit in 20 13 years was more than 9 million yuan, accounting for 134% of the annual planned tasks, and the per capita profit was 750,000 yuan, ranking second among the institutional groups under the jurisdiction of xx Branch and 257 1 among the China banking system. The comprehensive competitiveness of the branch was improved in an all-round way, exceeding the target. In the performance appraisal of 20 1 1, 20 12 and 20 13, the bank was rated as a class A unit for three consecutive years.
Being persistent and responsible is her style of doing things.
She dares to bite the bullet. When marketing a customer, the customer felt that the company was too far away from the branch office, so he scolded "Don't bother me again". Comrade xxx did not give up. He called home every three days, introduced the advantages and usage of online banking of Bank of China in detail, and made it clear to the person in charge of the enterprise that after opening online banking, the business would not be affected by the distance. Although I was given a cold shoulder or closed the door by the relevant personnel of the company, I couldn't do it once or twice, only three times. She knows that marketing customers is as difficult as "attacking mountains" on the battlefield. As a "commander", confidence is an important guarantee for overcoming difficulties and winning. Through continuous follow-up marketing, the person in charge of the enterprise finally let go. At this time, xxx sent a full-time account manager to the company in time to provide financial services for the company's responsible person and teach financial personnel to use online banking. With indomitable courage and confidence, she led the team to carry out "Tai Chi" marketing with customers, and adopted the crucial measures of "circuitous attempt and anxious attachment", and finally won the trust and support of customers. In the process of marketing Ms. Ti Gold Card, she keenly thought of starting with female entrepreneurs. But things are not as simple as she imagined. In this huge city of xx, the invisible place of female entrepreneurs really bothers xxx. So, she mobilized all employees of the branch to brainstorm and find a way. A little girl who likes to brag on the branches told her to leave the hut. She led the female workers to use the rest day to find beauty and yoga fitness places on the streets of xx city. Many things happen, and this tactic of "sweeping the streets and clearing the buildings" is really effective. In those beauty and fitness places, they found many female entrepreneurs and bosses. By making friends with successful women, talking about health, financial management and selling products, a set of service strategies for female entrepreneurs was quickly explored. Through the unremitting efforts of the sub-branches, the marketing work of female entrepreneurs gradually opened up the situation, which not only successfully completed the task of issuing female titanium cards, but also promoted the comprehensive expansion of corporate deposits, public and private financial management, online banking, funds, precious metal sales and other businesses. Once, a customer bought a wealth management product for three months with a large sum of money. During this period, customers are very worried, because they have to pay 65,438+million heads of state to buy a house. Xxx was anxious for the customer, so he borrowed some money from his relatives, made some money himself, and paid the down payment for the customer, which eased the financial pressure on the customer, and the customer was very grateful. Since then, the customer has transferred all the business of other banks to xx Branch.
Gratitude to customers is the beginning of her success.
As the saying goes, customers are the "God" and "parents" of banks, so don't treat customers as relatives and nobles easily. In the fierce financial market competition, customers' financial needs and service experience expectations are further improved, and banks generally feel that customers are a little difficult to serve. But in xx branch, Comrade xxx broke this "curse" with sincerity and gratitude. She asked the team to firmly establish a sense of gratitude. When doing business, you should show the same sincerity as your relatives and friends, and make friends with customers. On August 20 13, a customer handled remittance business in different places at the counter, and xxx took the initiative to meet with him and had a simple exchange with the customer. During the conversation, xxx learned that the customer is a foreigner from Hubei, who has just arrived in xx and is a stranger. So I handed the customer a business card and said, "We will be friends once in a lifetime. Call me if you need anything." One day, a customer from Hubei hurried to xx branch and asked for President Hong by name. Xxx is taking her daughter to see a doctor in the provincial hospital at this time. After learning the situation, she temporarily entrusted the child to the outpatient nurse and rushed back to the branch. Seeing the helpless customer, xxx asked with concern, "What's the difficulty?" The client said that my son had a lung infection, high fever and vomiting. The situation is very bad. He went to several hospitals, but he couldn't stay in hospital because of lack of beds. I'm worried that if we drag on like this, the child will be in danger. So, I can only beg you in despair. Xxx immediately mobilized her network resources to find ways for customers, but because the beds were really tight, several contacts ended without results, and xxx was also very depressed at the moment. Just as she was worried about this, the nurse in the outpatient department of the provincial hospital called and said that your daughter was crying for her mother. We are not your nannies. Come and take the baby away. Otherwise, we will not be responsible for any trouble. Seeing xxx's embarrassed expression, the customer had to say, you can take care of the children and leave me alone. Xxx said, this won't work. You just came to xx, and you don't know anyone. How can I stand by and watch? Don't worry, my child asked his father to get it. Your business must be done for you today. After a morning of twists and turns, the bed was finally implemented and the children of the parties were successfully admitted to the hospital. This incident deeply touched the Hubei businessman. He said that xx Bank was my first choice. In less than half a year, customers transferred all their business to BOC, and mobilized more than 20 Hubei villagers to do business in BOC.
Gratitude to customers means caring for customers from bit by bit. She inspired the teller to say that we must pay sincere attention to the customer's dribs and drabs in our work, with gentle language, sincere attitude and thoughtful service, and pay enough attention to even the small things in our lives. When chatting with a customer, xxx was keenly aware that the customer was worried about the difficulty of children entering the park. Without saying anything, Comrade xxx helped customers contact the park through his own relationship resources. Just when the customer was desperate, xxx asked the child to enter the park for him. When the customer took the notice that the child entered the park, he couldn't help but burst into tears and his gratitude was beyond words. On the eve of the Spring Festival this year, the owner of a construction enterprise, due to careless investment, invested too much money, and it was difficult to withdraw funds before the Spring Festival. Facing the migrant workers who go home for the New Year, the boss has to take out all the only guaranteed funds of 1 10,000 yuan to pay the migrant workers. There is no money in the account, and it is difficult to move. Honest bosses even lack money to go back to their hometown. Xxx saw it in his eyes and was anxious in his heart, so he took out 12000 yuan in cash and gave it to his boss without hesitation. Xxx said, "I know you are an honest and good man who dares to take responsibility. I am willing to deal with a good person like you. You can take the money first and pay me back when you come back for the New Year. " With this money, the boss, a seven-foot man, could no longer control his emotions and burst into tears.
Caring for subordinates is her excellent quality.
Having been engaged in grass-roots front-line business for a long time, she is well aware of the difficulties and sufferings of employees. She sympathizes with her subordinates and rushes to the front line in every sale, giving them the comfort of family happiness, but she can't do her mother's duty. On one occasion, the child suddenly felt unwell and asked his mother to accompany him. The mother was busy with work and did not agree to her daughter's request. Because of his carelessness, the child got a serious illness. Facing the child, guilt and pain deeply hurt her fragile mind. She knows her subordinates and always keeps the staff's warmth and coldness in mind. Dispatched employees, newly divorced, with a sick baby alone, are in trouble. On the one hand, she organized employees to lend a helping hand, on the other hand, she actively sought the strong support of the higher authorities, and Qi Xin worked together to solve the temporary financial difficulties of employees. The employee felt warm and said that no matter how high the salary of other commercial banks was, he would never leave BOC. A young employee who has just been in the business for a few years, a single-parent family. His mother is weak and unemployed, and there is a sister in middle school at home. The family situation is very difficult. When encountering major festivals or learning that his family is ill and hospitalized, Comrade xxx always gives generously, buying some urgently needed items for his family, expressing sympathy on behalf of the branch and expressing the care of the organization. An employee gave birth to a baby Before giving birth, xxx contacted the best hospital, found the best doctor and arranged the warmest delivery room. When the baby was born, xxx smiled with relief, and a hanging heart could finally be put down. In order to supplement nutrition for mother and son, xxx also drove dozens of kilometers to the countryside to purchase native chicken and eggs for the mother. A little care and consideration has injected affection and warmth into the hearts of every employee, and at the same time injected inexhaustible power into the sustainable and healthy development of the branch.
A weak woman, with iron shoulders and the courage to shoulder heavy responsibilities, took root in the plateau;
A virtuous woman, abandoning her family and children, pursuing Excellence and dedicating herself to the Bank of China. Under her leadership, xx Sub-branch is popular, with high morale and good performance, and a vibrant grass-roots sub-branch is stepping into the track of sustained, healthy and benign development.