How to make a long-term profit for fitness clubs
Market-oriented, employees as the cornerstone and profit as the purpose. Combined with the current situation of domestic deep fitness industry, it is difficult for health clubs to achieve long-term profit, which is the same in every city. After all, resources are limited, and this industry is different from fast-moving consumer goods, which is dispensable; The concept of consumers also has a lot to do with it. Why did most clubs have a booming business when they first opened? We can study and analyze the members of newly-opened clubs, which can be roughly divided into three types: 1, those who have had fitness experience; 2. Novelty members (fitness novices) 3. Boring members, but whether these three types of members stay or not depends on the service of the club. If members with fitness experience are persistent, they will not leave easily when choosing a club, but it is hard to say for novel members, because they have no fitness experience and good perseverance and may leave at any time, which requires club managers to think hard about some ideas that can make them dependent on fitness. Fitness clubs are too single to do fitness programs, and gyms should be diversified to achieve a single charging model and diversified profits. You can't make money simply by fitness. How to diversify: fitness training: coach training, dance training Taekwondo: Taekwondo+student cram school (big selling point) VIP lounge: VIP members can enjoy the swimming pool: the venue does not need to be too big. Acupuncture such as Korean sauna, high temperature yoga, digital spinning, pole dancing, hydrotherapy, etc. Nearly 60% of club members are women, and the total score is aimed at losing weight, so the market is huge. Beauty: Beauty is profiteering, fitness can drive beauty, beauty can drive fitness, and male beauty is the future development trend. Only by choosing projects suitable for the local market can the club realize profit diversification and survive in the competitive market environment. Engaged in the fitness industry for 6 years, and managed more than 10 fitness clubs without any failure record. As long as you have financial or operational difficulties, we will help you make money, with a return of 40%-80% in the first three months and a profit of 20%-40% every year thereafter. Ding Feng, who sincerely cooperates and strives to gain a foothold in his career, is willing to sign a three-month trial contract in the early stage to prove his strength. I look forward to your giving me a platform to realize my self-worth!