The traditional business model of the gym is that users can get a card, and then they can exercise indoors with a lot of fitness equipment. But they know nothing about their exercise mode and energy consumption, and they can only prove that they have exercised through sweat. Although this was a unified business model when gyms first became popular, with the development of science and technology and the arrival of sports O2O, many gyms felt scared.
Because more and more people have joined the running and fitness team in the past two years, and because of the increase of sports and fitness apps, many people are not very interested in traditional gyms, preferring to exercise according to the courses of sports apps. How can we change this situation and let more people join the professional fitness in the gym? This is the new model of gym management that we are going to talk about today.
At present, there are two new gyms known, namely * * * * enjoyment and smart savings. As for which mode is more popular with sports enthusiasts, it needs to be decided according to the consumption level in different regions and people's cognition of fitness concept. Generally speaking, smart saving will be more practical, and * * * enjoyment seems to be more suitable for use in big cities, because its marketing model is similar to mini KTV. In a closed small space, anyone can use it, and users only need to choose the fitness time and type according to their own needs.
Why is the fitness marketing model of intelligent savings more suitable for the development of modern society? According to the amount you can save, you can spend at will in the gym, or times, or products, or courses, and you can also get sports information by wearing a bracelet to make sports more interesting. The marketing model of smart savings is also used by people who don't know whether they can keep fit, and this part of the customer base is also quite large. The gym's smart savings model and diversified products can increase the stickiness between members and the gym and increase the repurchase rate of members, so the gym can get a lot of profit space;
The smart savings model now has a considerable competitive advantage in China. This operation mode is the brand joining operation mode of "healthy sports" gym. Judging from the operating experience of gymnasiums for more than ten years, a set of operating modes that can make gymnasiums profitable for a long time is to join a whole set of modes. What modes can last longer and have more development must be carefully selected ~ ~
Well, that's the introduction of the new mode of gym management, and I hope it can help you. Times are changing, and any industry should keep up with the times and walk with them in order to achieve more brilliant development ~ ~