Consumption characteristics: the trend closely follows the urban population; Pursuing cost performance; The mortgage pressure is small and the disposable income is considerable; Leisure time is the main force of entertainment APP.

Definition: after 95, after 00; Students are the main group, in the first, second and third tier cities, and their spending power is above L3.

Consumption characteristics: Internet aborigines love online shopping, keep trying, spend too little money on themselves, pursue the creation of exclusive personal design, face value economy, secondary value and focus on circles.

Definition:/kloc-women under 0/2 years old, in first, second and third tier cities, with spending power above L3 from pregnancy to childbirth.

Consumption characteristics: love children, pay attention to product health and safety, love yourself, your health and beauty are also important, fitness yoga consumes a lot, is the guardian of family health, and it is convenient to spend money on it.

Definition: 25-35 years old, first, second and third tier cities, company employees, civil servants, financial practitioners, spending power above L3.

Consumption characteristics: high income and high consumption; Invisible poor, fast-paced life, willing to spend money to buy convenience, quality life practitioner, fairy/urban hipster.

Definition: 35-45 years old; First, second-and third-tier cities are dominated by company employees, civil servants and financial practitioners, and their spending power is above L3.

Consumption characteristics: consumption reflects personal taste, enjoys offline experience consumption and consumption rationality.

Definition: 25-45 years old, in first, second and third tier cities, with consumption capacity below L2.

Consumption characteristics: high cost of living, mainly living in the suburbs, long commuting time, long online time, follow the trend of consumption, pay attention to product cost performance.

Definition: > 50 years old, first, second and third tier cities.

Consumption characteristics: Internet invisible gold mine, saving consumption concept, offline consumption orientation, heavy users of instant messaging, social fission innovation.

Definition: > 35 years old, four-tier cities and below.

Consumption characteristics: the ultimate cost performance, follow the trend of consumption, pay attention to acquaintances socializing, spend more leisure time, and be the main entertainment APP.