1, Xiaohongshu claims that more than 90% of users are women, and users aged 20-35 account for 80%. Users are mainly concentrated in economically developed first-tier cities and second-tier cities. Therefore, most of the content themes are mainly women, and the categories are: beauty, skin care, fitness, food, travel punching and so on. , all types of content output are available. 2. From the perspective of search engines, Little Red Book Notes currently have a certain exposure in Baidu. Especially cosmetics, skin care products and other series, there is a certain traffic tilt on various browsers on the mobile phone. Under some big words, Xiaohongshu's notes are also likely to rank in the front. 3. When doing Tik Tok, we will notice that the core of high-quality content is often general. In the early days, Little Red Book made a great article around the content category of "satisfying fantasy". Women are naturally more competitive, so they often sigh Little Red Book, "The richest ladies in the world are all in Little Red Book". They trade Chanel for limited packages every day, travel around the world and take beautiful photos in ins style. There are young, handsome and rich husbands and mothers-in-law who are more miserable than their own mothers. Even though the expanding user base of Xiaohongshu has attracted a large wave of output content from Tik Tok Aauto quickless, due to the characteristics of its own platform users, 4. Please pay attention to "Potato Butler" (very important! ), any platform needs to know its own rules first, and the rules of Xiaohongshu are generally released by the potato manager. Changes in rules often mean changes in content output methods and gameplay. As a personal account operator, it is very important to pay attention to the notes related to "brand partner", and brand account operators need to read the related functions of "promoting note community norms" and "brand account". More importantly, whether you want to be a blogger of Xiaohongshu or a diehard fan of Xiaohongshu, you will also post related activities on your account for all potato officials collected on this platform. Many activities have traffic support and cash rewards. Let me give you some examples. You can be a @ learning/knowledge blogger, please pay attention to: @ Campus Potato @ Knowledge Potato @ Recruitment Potato Food/Snack Blogger, please pay attention to: @ Eating Potato @ Students with insufficient food, please pay attention to: @ Beauty Potato @ Beauty Intelligence Bureau @ Miss Peach Fashion Blogger, please pay attention to: @ Trend Potato @ Trend Art Potato @ Little Red Uncle @ Fashion Miss @ Fashion Potato Photography/Digital/ Please pay attention to: @ Geek Little Brother @ Photography Potato @ Redesign @ Xiaohongshu Redesign @ Xiaohongshu UED Lifestyle Bloggers, please pay attention to: @ Life Potato @VLOG Potato @ Daily Potato @ Life Research Institute and 7-8 bloggers, just give an example, and you can trust privately if necessary. 5. Little Red Book adopts the note "collection" mechanism, and the notes collected in Little Red Book can only be recommended. The sign that the note is included: directly search the first sentence of the note, if the note is included, it can be searched, otherwise it is invalid. In addition, being included is not necessarily recommended by the algorithm, but being recommended will definitely be included. 6. Little Red Book's notes are mainly divided into "graphic" notes and "video" notes, and the collection mechanism of the two types of notes is very similar. For the text category, look for the first sentence of the text content, and for the video category, look for the first sentence of the video introduction (the text content with the video) to see if it is included in the little red book. 7. One factor that affects the collection of notes: typesetting. Xiaohongshu's notes do not have a third-party editor similar to WeChat official account, and all the contents are edited in Xiaohongshu. If you want to have a beautiful and clean content layout, you need to use more emoticons and expressions that come with the little red book. 8. Factors affecting the inclusion of notes: titles. The first sentence should include the title, the keyword mechanism of Little Red Book and the relevance of the title. * Similarly, if keywords appear in the article, there is a certain chance that they will be included in the keyword comments. 9. Titles are an important factor affecting the opening rate of social platforms. The title of the little red book is the first sentence of each note, 20 words. In addition, "cover title" and "text title" should have equal attention, and the titles on the cover of pictures and videos will also affect the opening rate. (Xiaohongshu has made great adjustments in content recently, and it can be clearly felt that the header of the recommended content in the page is getting cleaner and fresher, and the value of the content is improved. Content exporters should pay attention to iterating the content in time according to the tonality of the platform, and can't eat it all at once) 10. Add numbers to the title and bring in some data. For women, this figure is often related to money, time period and number of categories. Most women are irrational. Although the titles of some notes are very anti-scientific, many people still like them. 1 1, the title is emotional, add more exclamation points! ! Because it is a personal note, for the sake of traffic, you can ignore the advertising law appropriately and add some words like "the most perfect effect, the best" to be a title party. 12. There is an identity tag in the title, and many notes in Little Red Book are related to beauty and skin care. Therefore, when choosing an identity tag, in addition to the traditional identities such as students and white-collar workers, you can look for identity from skin quality and hair quality. 13, keywords must be embedded in the title. No matter what you write, you need to make a fuss about keywords, which is also the basis of the small red book collection and recommendation mechanism. In the title of each article, you need to embed the keywords you want in advance. 14, the third factor affecting the collection of notes: labels. The notes of Xiaohongshu can be marked on the picture, ranging from the location and brand to the specific store or the specific user. For the brand that Xiaohongshu has filed (the brand account will be mentioned), you can click tag to enter the brand-related topic. You can also use voice tags, which are very attractive and can be added to accounts set up by people with good voices. 15. Factors affecting the collection of notes: pictures. Use original, high-definition and watermark-free photos. If it is advertising content, try not to put pictures of individual products (even if you do, you should add some expressions and words). If normal content is output, the first picture is as important as the title. The title should not obscure the key objects in the picture (such as important people and products in the product puzzle) 16, and the weight of Xiaohongshu account. Similar to Zhihu, the little red book account also has its own weight. The weight of a user under a topic or keyword is related to the comments he got from past notes under related topics. The data of users' notes published in a certain field in the past reflects their recognition in a certain field. The praise, comment and collection behavior of high-weight users will have a certain impact on note sorting and traffic recommendation. 17, the little red book account should also be raised. Anyone who has been in contact with WeChat to upgrade accounts should know that Xiaohongshu wants to upgrade the weight of his account. In addition to publishing content, he also needs to like, pay attention to and comment every day. Increase the weight of your account. 18, due to the existence of account weight, for the content exporter of Xiaohongshu, people should set it completely and the content should be vertical. High-quality content recommended by a stable output platform in a vertical field. 19, the hierarchy of Little Red Book account. In order to encourage content creators to update, Xiaohongshu also has its own hierarchy in the community. Simply put, if there is enough interaction, the task of completing content publishing will be upgraded. The stickers obtained after the upgrade are all irrelevant rewards, and the most important thing is! If the account level is high, the published notes will be reviewed first, and the content has a greater probability of being recommended. 20, a large number of advertising notes, no interest statement, do not pay attention to brand partners, the weight of the account will be reduced. 2 1, the definition of promotional bill is simply a bill with advertising nature. The official definition of Little Red Book is: gifts/payments/trials/sweepstakes from brands or other stakeholders are all interest-related, and notes related to the author's interests are promotion notes. 22. What notes will become promotional notes? This little red book community specification needs to be studied repeatedly, with links attached. Generally speaking, brand gifts and paid advertisements are most likely to be judged as promotional instructions. Copy this message, open the little red book APP, and you can see that @ 嗮嗮嗮嗮 has released wonderful content! 23. After the latest revision of Xiaohongshu, the rules for issuing promotional instructions have changed. Different from the standard, the author who belongs to the brand partner (He Pin for short) must go through the Little Red Book brand filing system in the future. Similar to the Tik Tok star map, Xiaohongshu hopes that all advertisements can be controlled by the platform itself and the data can be monitored. 24. The traffic distribution of Little Red Book. The traffic inside the Little Red Book platform is mainly concentrated in two parts: recommendation traffic and search traffic. The two parts overlap to some extent, but the overall content is obviously different. 25. Little Red Book's homepage traffic focuses on "discovery", "search" and "hot search". If you want to operate an account, you must understand how the content output from the account should match the traffic of these parts. 26. The homepage of Little Red Book is very similar to Aauto Quicker, which is a waterfall and a recommended traffic source for content creators. Notes that meet the recommendation of the little red book algorithm will appear on the user's home page with a certain probability, and get high traffic. 27. Similar to Aauto Quicker and Tik Tok, the traffic recommendation of Xiaohongshu is also stepped. Push a small number of users first, and then gradually expand the push range according to the content. Therefore, some hard standards of other platforms, such as "play completion rate", "interaction rate" and "account weight", have an impact on the recommendation frequency. Generally speaking, to "forge" the data identified by a system, you need to swipe the bill like Taobao. Graphic notes need to be read from the first picture to the last picture in a relatively standard time, and any behavior such as "like", "collect" and "comment" needs to be completed. Video is similar, users need to read the content completely before they like the collection. That's all for today. We'll talk about the rest next time.