Bill Ballman-the founder of Nike

1972, the track and field coach of the University of Oregon, as a coach, pays close attention to his athletes and understands their sports needs.

He is not only a coach, but also a teacher. He gave his athletes a "competitive response"-learning how to win.

Bowerman is also an innovator. During his exciting trip to New Zealand 1962, he brought back the new concepts of running and physical health to the United States. At the same time, he quickly caused a revolutionary response in American sports. He brought new training methods and completely changed the training methods of athletes.

Bowerman instilled the spirit of loyalty, competition and teamwork into his athletes bit by bit, and gradually laid the foundation of Nike's cooperative culture today.

As a coach, Ballman is committed to constantly making his athletes perform better. Therefore, he designed sports shoes for athletes that are less likely to be injured and can make them perform better. His shoes are lighter and more comfortable than those at that time.

He tried all kinds of materials for his athletes to try.

Phil knight, founder of Nike (1957)

He is an excellent middle and long distance runner.

Although he didn't win many competitions, Ballman's "competitive reflection" inspired him to reach the limit and give full play to his best desires and longings.

Phil knight is studying business management at Stanford University. He once wrote an article about Japanese production opportunities. He thought that a low-priced and high-quality Japanese sports shoes would replace the leading position of German sports shoes in the American market.

Ballman's guiding principle for his athletes as a coach is also Knight's business principle.

"Competitive response" to make a commitment.

Show ... mentally, physically and emotionally.

Pay attention ... do your best.

Win by competition ...............................................................................................................................................................................

The Birth of Blue Ribbon Sports Company (1962)

Phil knight and Bill Ballman reached an agreement, each contributing $500. They set up a company and promised to provide athletes with the most professional and better sports shoes. The new company is Blue Ribbon Sports Company or brs. ..

At that time, I was acting as the agent of Japanese Tiger brand sports shoes, and the main suppliers were professional athletes and coaches. They began to establish new relationships with athletes, many of whom will last a lifetime.

After getting his mba, Knight began his world tour. During his stay in Japan, he contacted onitsuka tiger, which produces high-quality professional sports shoes. At the same time, he began to find and develop development opportunities for them in the American market. As a result, a new company appeared, and Knight named it "Blue Ribbon Sports", which was the predecessor of Nike.

Early retail stores (1968)

1968, Blue Ribbon Sports opened its second retail store in Oregon, USA. It became a runner's paradise, because there were no real scientific running shoes at that time, so runners suddenly felt that there was a real sports company to share their passion for sports and running, and at the same time assumed the obligation of manufacturing authoritative professional sports shoes.

Early retail stores were usually opened near the sports ground, which provided Nike employees with a place to learn business and have direct contact with our guests.

The establishment of Nike company.

Ballman

We should share our commitments and obligations with each other, so that everyone can achieve much more through teamwork than through individual efforts.

The birth of a new brand (197 1)

Only half a year after the birth of the new brand, Knight invited a female college student from the Art Department of Polish National University to design a fast and dynamic logo. Blue Ribbon decided to use this swoosh. Knight said, "I don't particularly like it, but I believe it will grow with us."

The brand name Jeff Johnson, Nike's first full-time employee, awakened the inspiration of Nike in a dream. Nike is the wing of the Greek goddess of victory. After a week of debate, the Committee decided to adopt Johnson's suggestion.

The first sign

1972 Nike's name and logo officially appeared together.

( 1972)

Nike first sold its products in the office in Poland. Every employee of Nike encourages his friends and family to visit the office building.

Nike begins grassroots promotion (1972)

Blue Ribbon Sports introduced Nike for the first time in 1972 American Olympic cross-country race, and at the same time, runners saw Waffle outsole shoes for the first time. The design of the Waffle Sole was inspired by the fact that Ballman's wife cooked breakfast for him, which was the inspiration of the Waffle Bottom.

The change of the outsole of sports shoes completely changed running and provided a lighter and more wear-resistant outsole for sports shoes.

Runner mark covert was the first runner to cross the finish line in nike Waffle outsole running shoes.

(1972) Sidney Wicks wears early Nike sneakers.

1972, Nike signed a new sports star Sidney wick. Wilkes, one of the first athletes to wear Nike basketball shoes. As Ballman said, Nike is committed to providing athletes with light and better sports equipment.

Many athletes use Nike sports equipment one after another.

The Soul of Nike (1973)19731973. In 1973, American record holder Steve Prefontaine became the first track and field athlete to wear Nike sneakers. After Ballman's training, he let many young athletes go to Nike, a young sports brand.

Prefontaine is called "the soul of Nike" because of its perseverance, tenacious fighting spirit and desire to win.

Unfortunately, his life span is only 1975. At the age of 24, he was killed in a car accident.

Waffle trainer (1974)

Contact with consumers

This print advertisement first appeared in America, which is a very exciting advertisement and a small explanation. At the same time, it is also a very good emotional way to contact consumers and Nike brands.

In fact, "no end" is also Nike's motto. Nike will never be complacent, and will always surpass its previous success to provide our customers with the most authoritative and dynamic products and services.

It is not just a product, but also a company.

Wafangdi's training shoes have become the best-selling sports shoes in America.

Research, design and development

Nike continues to innovate technology. In this sneaker designed and developed for women, it made a trend mistake. In order to strengthen stability, but in fact, this does not conform to the principle of human movement. This is Nike's first technological innovation mistake.

Nike began to learn how to make professional sports shoes more professional in sports, in line with physiology, physics, and materials that make sports shoes more functional.

1976 - 1977

Nike's support for running

Support for women's rights is manifested in supporting women's long-distance running.

1979, Nike expanded its business by introducing the first clothing production line. The clothing department is separated from the footwear department. They worked hard and had good judgment-they expected to succeed, and they did.

The introduction of clothing production line is an example of Nike's cautious risk-taking in business, and it also shows the growth of Nike brand and business.

Lightweight cushion (1979)

In 1979, aviation engineer Frank Rudy brought the concept of air cushion cushioning to Nike. Frank Rudy, an aviation engineer, brought the concept of air cushioning to Nike in 1979. This breakthrough technology makes the cushioning run through the whole life of sports shoes, instead of being hard and flat after a few kilometers like the foam rubber used before.

Nike air cushion has the characteristics of cushioning, protection and portability, and can be bent into various styles to adapt to and support various sports shoes and various developments.

Nike Air Cushion has expanded Nike's brand and made Nike a world leader in sports shoes market.

Great contribution to the buffering history of the world sports shoes and consumer goods industry.

Breaking through the birth of sports shoes 1979, the "Shunfeng" sports shoes made their debut and introduced the concept of Nike air cushion technology to the world. At this time, the first pair of running shoes, worth 50 dollars, became a revolution in the sports shoes industry.

Shunfeng showed Nike's innovative spirit to the world. By constantly taking risks and leading the whole industry, our customers can get the best performance.

1980 Moscow Olympic Games steve ovett and sebastian coe. Some "firsts" of Nike: Nike won the first gold medal, and in the first year, it became the first selling sports shoes in the United States (surpassing Adidas). Our first European headquarters was established in the Netherlands.

Nike started grassroots promotion and opened up international opportunities.

800-meter race

Growth and expansion in the United States (1980–1981)

National football team

Nike continued our success in running and basketball, and expanded its business into football.

Nike entered the football market, provided the most professional football shoes, and promoted and developed together with professional players.

Alcohol free

Just like grassroots promotion in running-serving athletes-it is the same in other sports.

Nike occupied the basketball market and became the first brand of sports shoes for nba players.

1982, Nike provides professional sports shoes for more than 50% nba athletes.

Mike schmidt, the main star of the national football team, signed a contract with Nike, because Nike constantly develops advanced technology products.

Nike became the most worn sports shoes for football players in the mid-1980s.

Mike Schmidt also has a building named after him on the campus of Nike World Headquarters.

The creation of a new world record

198 1 year, Alberto salazar set a new world record in Manhattan.

Salazar helped our pioneers develop high-tech sportswear and increased Nike's share in the running market.

He later worked in the sports marketing department of Nike headquarters in the United States, and a building was named after him.

1984 Olympic Games

In this Olympic Games, carl lewis won four gold medals, and Joan benoit won a gold medal in the women's marathon.

58 athletes supported by Nike won 65 medals.

The profit reached $965,438+09.8 million.

On the track (collection concept of Nike brand) (1985) Continuation and development of collection concept. john mcenroe, wearing his own unique Nike sports equipment, launched the promotion activity of "Travel all over the United States", which had a great influence in the world.

Get back on track (collections reorganizes Nike brand) (1985) 1985, and sign Michael Jordan, a new sports player of Chicago Bulls. He brought sports innovation to Nike, promoted product development, and constantly paid attention to the design, development and advertising of the whole product. The concept of collection is also developing. Footwear products, clothing, prices, markets and advertisements are all integrated under the concept of Jordan series. It is the beginning of a brand with new, higher attention and super energy.

Wrong direction

Nike's Strategies for Reebok's Entry into the Market (1987)

Reebok entered the market at that time, and the soft leather shoes he made for women greatly increased his female business. Nike therefore produced sports and leisure shoes. As a result, in actual wear, these shoes deviate too far from our sports route, and at the same time they are not fashionable enough to match with clothes.

Introduce casual leather shoes. Nike is an authoritative, professional and athletic product? Or a fashion product?

Pay little attention to-leave sports

Visible air cushion-product innovation (1987) 1987, air cushion king's sports shoes are the first visible air cushion to cushion vibration. The visible air cushion makes Nike's technology easier to understand, and with the excellent performance of sports shoes, Nike has successfully established the leading position in sports shoes technology. Through the commercial revolution, Air Cushion King entered the market.

The development of sports category 1987 also marks the birth of Nike all-around shoes. Nike's new comprehensive training shoes are so innovative and cushioned that they are suitable for running, other sports and aerobic training. Consumers love them, and at the same time, this development has brought more than 500 million dollars to Nike's business in 1997.

"Just do it" (1988)

A huge and successful marketing activity beyond imagination.

He soon became universal and sometimes even personal. This is the language of movement, the sound of movement. It brings dreams. It means action, without any excuse, it can be weird, exciting and beyond imagination. This is Nike.

It has really become a part of American history.

Our mission is clear:

Become the best sports and fitness company in the world.

innovative products

Always pay attention to details

Emotional connection

Nike World Campus Open (1990)

Nike World Campus opened in Beaverton, USA, with seven buildings named after our athletes.

Campus expansion (1999)

Nike campus is expanding, including the northern campus, with six buildings and a football field.

Nike's huge investment (1994) Nike Europe Center is Nike's largest investment outside the United States. It opened in September 1994, and it was only 350 days after its completion.

ehq ( 1999)

Nike's European center is located in the Netherlands.

The Development and Growth of Nike in Other Countries (1997)

The two customer service centers are located in Seoul, Korea and Tokyo, Japan.

Nike Asia increased its profit from $300 million in fiscal year 96 to $800 million in fiscal year 97.

China has become Nike's largest resource and sales market in Asia.

Ronaldo-Brazilian star.

Begin to enter the world football market

1996 signed a contract with Brazil to prepare for 1998 World Cup.

Nike brought the lightest football shoes in the history of the world and completely changed the football shoe industry. From its aesthetics and expressive force, it is lighter and more comfortable, focusing on speed and motivation.

Impact air cushion (1998)

1998 Nike's first female football player. M9 is the lightest, with a sense of speed, comfort, control and ball.

Shock absorption by impact air cushion-The air cushion can resist the increased impact pressure from the outside, and at the same time break the discomfort of wearing traditional football shoes.

Revolution of sports equipment

Sports equipment department builds ice hockey series, skates, watches, glasses, etc.

Female business

The growth and expansion of women's career is mainly supported by fitness and physical fitness.

Innovation turns to business.

The new product of Nike99 1999, presto was born.

Just like the T-shirt on your foot, it is a revolution, a pair of lighter, more comfortable and more casual running shoes. The size is (xxs, xs, s, m, l, xl) and there are many gorgeous colors.

damper

After the stop-and-go research and development of Nike 65438+2006, nike SHOX, a brand-new cushioning technology, was born. It uses the system materials in racing cars and provides a brand-new running equipment for a new generation of runners through elastic buffer columns.

Sydney 2000 Olympic Games-Athletes' New Brands and Innovative Products

Nike designed uniforms to support more than 2,000 athletes in 25 Olympic sports.

The Olympic Games provided Nike with a platform to show itself, sports product technology, sportsmanship and passion.

Marion Jones won five medals (three gold medals and two bronze medals).

Bowerman-Victory

When you become a member of a team, you will achieve much greater success than yourself.

Advanced research and development

Physical exercise laboratory.

The requirements for product design and innovation are higher.

2002 World Cup-increase business (sports) while maintaining sincerity.

Nike Football has made the biggest promotion in the world, and at the same time, it has an ambitious website nikefootball.com.

Sponsor 8 teams

C Ronaldo scored 1 1.

Brazil won the World Cup.

As long as ordinary people work together in Qi Xin, they can create extraordinary and unimaginable results.

Jeff Johnson

Nike's first employee

Our task today

Bring inspiration and innovation to every athlete in the world.

* If you have a figure, you are an athlete. ...

ADIDAS (adidas)

How did Adidas get its name?

1948, Mr. Adi Dassler Dasslerdasier, the founder of Adidas, used his first name Adi and some surname letters to synthesize "Adidas" as a commodity brand and applied for registration; The following year, the third-line trademark of Adidas came out.

Mr. AdiDassler, the founder of Adidas, is a German with athlete status and shoe-making skills. Because he can fully understand the needs of athletes, people have superb skills and inventive genius; So in his life, he invented more than 700 kinds of patented sports-related products, and then created Adidas' sporting goods kingdom. Mr. Dassler began to make sports shoes by hand in 1920. Since then, athletes from all over the world often wear sports shoes made by Mr. Dassler to win honors at the Olympic Games. As a result, his fame gradually became louder and louder in the international sports world.

1972, Adidas launched the well-known trilobal trademark, which is widely used in clothing accessories. The success of Adidas is mainly attributed to the marketing and mass communication genius of Horst Dassler, the eldest son of Mr. Dassler. Horst realized the importance of promotion activities in establishing sports brand image and personally attended the Olympic Games held in Melbourne, Australia from 65438 to 0956 to promote Adidas brand. His innovative ideas made him the originator of modern sports marketing. With the continuous establishment of global marketing network, Adidas is becoming more and more important and famous in the sporting goods market.

In the world of sporting goods, Adidas has always represented a special status symbol, which some people call "three lines of victory". Since the establishment of 1948, Adidas has helped countless athletes achieve good results and made many great achievements. So Adidas can also be said to be the best one that has gathered everyone's trust and respect.

Adi Dassler, the founder of Adidas, is not only a skilled shoemaker, but also an athlete who likes sports. His dream is to "design and manufacture the most suitable sports shoes for athletes". Under this concept, Adi Dassler designed the first pair of sports shoes in 1920. Because of his continuous research and development, his sports shoes have won the love of many top players, not only shining brilliantly in the Olympic Games, but also establishing a gold medal reputation in the sports world. With the affirmation of all walks of life, Adi Dassler founded the Adidas brand on 1948, and found from his many years' shoemaking experience that using the three lines on the side of the shoe can make the sports shoes fit the feet better and integrate into the designed new shoes, so the first pair of three-line sports shoes of Adidas brand was presented to the world on 1949. Since then, people have constantly seen the winning pictures created by the "three lines of victory" on the sports field.

Especially in the world football, Adidas has received more support than any sporting goods manufacturer. Especially when Adidas released its first pair of spikes, it was supported and loved by top football players. During the 65438-0974 World Cup in West Germany, more than 80% of the players chose Adidas football shoes, from which we can know the strength of Adidas in the world football at that time. In the 1998 World Cup in France, the landlord France played a super-level strength with the superior performance of Adidas football shoes, defeating the champion-French football star zinedine.

Zidane won the title of World Footballer of the Year with the score of 1998, which once again proved that the authoritative guarantee of Adidas' "winning by three lines" has continued to this day.

Besides football, Adidas also plays a role in basketball, track and field, tennis, baseball, boxing, swimming and the latest extreme sports. Many well-known top athletes are deeply impressed by the quality of Adidas: among the NBA stars in the basketball temple, Jabba, the famous antoine walker and Kobe Bryant; , the most promising player who has attracted considerable attention at present; In professional tennis, there are retired Swedish star Eberg, German "Yulosha Graf" who once dominated the back seat, "British New Hope" tim henman, Russian beautiful girl anna kournikova who has just been snared in recent years, and martina hingis; ; On the baseball field, there is the new york Yankees who won the American professional baseball championship from 65438 to 0998, and on the boxing field, there is the greatest heavyweight boxer Ali of this century. In the field of track and field, Adidas' reputation has expanded from Arthur Jonas in1930s to donovan bailey, ato boldon and haile gebrselassie.

Today, Adidas still adheres to Adi Dassler's idea of perfect shoemaking, constantly exchanges experiences and needs with world-class top athletes and coaches, and develops ergonomic products after a series of repeated experiments and tests, which can not only help various professional athletes improve their sports performance, but also meet the demand of ordinary market consumers for high-quality sporting goods. In recent years, Adidas has not only made new breakthroughs in design and function, but also set off another wave of representative design concepts of the three lines in the fashion trend, sweeping the younger generation, forming a new fashion style and leading the global sporting goods to a more diversified prospect.

The following are the milestones of Adidas' important products or technologies:

1970: "Telstar" became the first designated ball in the World Cup.

1979: The world's best-selling soccer shoe "Copa Mundial" went on the market.

1985: "APS" shock-absorbing running shoes came out.

1988: adidas revolutionary "twist" system appears.

1993: adidas invents "tubular technology"

1994: A revolutionary new product "Predator" soccer shoes was launched.

1996: "Feetyouwar" sports shoes went on the market.

2000: Shouting the slogan "Nothing is impossible" and successfully creating new hot topics.