With the rapid development of economy and Internet in China, various sports stars have appeared on the promotion pages of major brands. Because of the positive image of athletes in the national image, merchants ask them to speak for themselves, which will not lead to the collapse of celebrity artists' houses. At the same time, due to the strong crackdown on some illegal phenomena in the entertainment industry in China, endorsement by sports stars has become a trend.
One: Sports star spokespersons can greatly enhance the public's brand attention.
As the Winter Olympics continues to be held in China, many people have noticed the Olympic athletes in China. At this time, these businesses signed some famous sports stars, which can not only enhance the public's attention to the brand. It is also an indirect support and recognition for the China Olympic Movement. The athletes who won the championship not only won glory for the country, but also brought high crowd attention and user stickiness to the merchants who signed the contract with them.
Second, the endorsement risk of entertainment stars makes businesses more keen on signing sports stars to endorse.
Due to the personal style problems of some entertainment stars, many merchants who sign contracts with them will lose a lot of signing fees and users when they encounter these things. This is not worth the loss for these brand businesses. Because of the positive image of sports stars in the national image and the honor of winning glory for the country, signing them can greatly reduce the endorsement risk of brand loss.
3. Sports star spokesmen conform to the current development trend of China. ?
Under the national system, China's investment in sports can no longer meet the training needs of athletes. Letting excellent athletes speak for goods can not only indirectly solve the training expenses of athletes. It can also inspire more potential players to work hard, which is a good impetus and help for China to become a big sports country in the future.