On April 10, I participated in the "spontaneous combustion copywriting training camp" organized by Wuthering Growth Association for 28 days.
There are so many training camps for teaching copywriting in the market, why should I choose this one? There are three main reasons:
First, the founder of Wuthering Growth Club. Its founder, Du Jin (Miss Hometown), is an excellent media person I know, who has both the feelings of literary youth and business feelings, and is a perfect combination of rationality and sensibility. She used to be the boss and former colleague of Mi Meng and Becky Li, and later left her job to start a business as a homestay and women's community. Her story once appeared in Alibaba's prospectus and was written into Wu Sheng's Super IP; As an innovative case; Compared with those who specialize in copywriting training in the market, their years of experience as financial journalists and their deep perception of the Internet wave are enough to kill a group of lecturers who sell courses by fission and distribution.
Second, the conversion rate of official WeChat account is just like my hometown. After leaving Southern Metropolis Daily, Wang Du founded the official WeChat account "Like Hometown". In fact, it seems that there should be tens of thousands of fans in my hometown, but its achievements have stunned some millions of tubas. For example, if you sell a product with a membership fee of 20,000 in your hometown, you can attract 60 people to make a deal only by online demonstration. You have achieved many achievements that offline demonstration may not achieve, with a total conversion of 1 million+. In addition, I once sold eye cream by a product copywriter, and realized the conversion rate of 10 yuan 1 reading volume (more than 2,000 readings, and sold more than 20,000). So here, there is real practical experience. (If you want to know about the two children's shoes involved in the copy of Niubi products, you can trust me privately or leave a message. )
Third, the quality of the students in the training camp is super high. Because many students who study together are members of the Wuthering Growth Club, I know that there are many "girlfriends" in the group through 1 year. Everyone comes from all corners of the country, with different cultural backgrounds and different industries, but they are all equally positive and seek progress and growth. At the same time, the course of missing hometown is also ruined. Copywriting in some enterprises is specially for collective study. With the participation of insiders, the learning of the course will be full of "love for each other" between regular soldiers and amateurs, and the effect will be better. At the same time, people of different ages together, it is easy to cause enlightening thinking collision.
Then, from the first open class where Miss Hometown started to talk about spontaneous combustion copywriting, this course has actually begun. .
In order to respect the hard work of the tutor team, we can't mention the course details too much here.
Generally speaking, there are the following dry goods:
Share a theme: "How to Turn Copywriting into Millions of Purchasing Power", analyzing that "empathy", "logic" and "problem solving" are more important than literary talent 100 times; At the same time, I will tell you three steps from copywriting to soul writer: mentality, purposeful imitation and deliberate practice; At the same time, I shared eight ways to turn copywriting into purchasing power.
An incentive to start a camp: Du Jin, a teacher in Sleeper on High Speed Rail, shared 99 sellers and 99 copywriters she met at the opening ceremony by telling stories. The content is humorous and vivid, which directly hits the desperate truth in the copy.
Three key courses: from cognition, insight and materials. The first lesson is to "brainwash" students from the cognitive bottom-in the era of mobile internet, copywriting should be a person's bottom ability, not a special ability. The second lesson expounds a truth-the writer's knowledge determines life and death, and suggests that the content of the copy should be constructed from the perspectives of target user groups, user personality and how to solve problems for the target users. The third lesson shared various ways to keep the material flowing, such as Weibo Hot Search, WeChat Look, vertical official WeChat account, etc.
Writing a copy, I think the biggest inspiration for me can be summarized as follows:
1. Doing is more important than learning 100 times. The reason is not explained.
2. All copywriting must be divorced from self-esteem. Be sure to think from the user's point of view and ask yourself repeatedly-what is a user portrait? What are the characteristics of users? What are their pain points and itching points? What kind of solution can your copy provide? Can you add golden sentences to the copy to stimulate forwarding and comments? And so on.
Good copy comes from thinking 80% of the time and writing 20% of the time. 80% of the time should be clear about the user's portrait, product selling points, thinking about how to build the logical structure of the copy, how to urge customers to place orders, how to make headlines to increase reading, how to write golden sentences and guiding words to promote forwarding, … and writing only needs to turn the previous thinking into text charts.
4. Provocative words come from rich life experiences. A good copywriter must experience more different things, eat, drink and be merry, watch more gossip variety shows and chat with people all over the world. In this process, he not only gained different lifestyles, but also enriched his daily life and accumulated materials. As Dandan, a student in the copywriting group, wrote, "A good copywriting is like a good dish, which can capture the tastes of diners regardless of color, aroma and taste."
First of all, I want to say that before I started studying, I didn't set myself a clear goal, but silently arranged for myself: to finish my studies hard.
Because there was no clear goal, I was a little careless after the spontaneous combustion copy began.
Fortunately, I think I have something to praise:
1. Keep up with the course. I will finish the course the day after the lecture at the latest, and complete or read the notes provided by the information officer. Submit homework on the same day or the next day in time. I believe that "it didn't start casually, and it didn't end casually".
2. Perform the duties of rewarding officials. Taking time out will cheer up the students who submitted their homework in the training camp and comment/praise everyone's homework.
3. For the team members I am responsible for, I added most people's WeChat, one-on-one greetings and urged homework.
4. Take your homework seriously. Although I didn't make a very beautiful mind map and take very detailed course notes as before because of the consideration of time, I took every homework very seriously and tried to think about the problems in the homework in a comprehensive and detailed way to improve my thinking depth. Analyze the articles mentioned in each assignment with a spirit of diaosi peeling cocoon, and strive to reach the realm of understanding cows as soon as possible.
Then, I also have some shortcomings in this process.
1. The rush operation did not reach 100% coverage. Due to lack of time and energy, I only sent messages to some students, and the response rate was not high. Maybe my hook-up skills are not up to standard, hehe.
2. The dimension of thinking is still limited. I try my best to trace the source of every assignment and make a profound analysis, but comparing my own and my classmates' homework results, I can really see that there is still a lot of room for improvement in my personal mobility and thinking.
Finally, I want to give myself some suggestions to start studying next week:
First, what can be done today, what can be done today, what can be done tomorrow, what can be done today!
Second, try to add up all the students and encourage each other to learn! Maybe future nobles and partners are among them.
Third, continue to share, be willing to comment, be diligent in praise and benefit others.
If a friend is interested in Miss King Wood and the Roaring Growth Club she founded, you can write to me privately or leave a message.