Feile is one of the top ten sports brands in the world, mainly engaged in the development of elegant sports-related products such as tennis, skiing, golf, yoga and racing. Bright and bold design style, outstanding elegance and unique product efficacy make FILA unique among the top international sports brands and enjoy a worldwide reputation. The brand was founded by Philo Brothers in biella in 19 1 1 and has a history of more than one hundred years.
In 1970s, Philo cooperated with diversification strategy to expand sportswear business. In the following years, the series of golf, tennis, fitness, yoga, running and skiing were successively developed, which finally established the backbone position of world-famous sports brands and was regarded as the representative of art and the model of luxury.
The reason why clothes are expensive in Le Fei.
No matter from the perspective of material and brand, Fila's clothes are not enough to explain why Fila is expensive. The most important reason is that Philo is currently a brand of Anta. Therefore, if we distinguish between Philae and Anta brands, naturally Anta focuses on the mass market and Philae plays the high-end market. And a necessary feature of the high-end market is: expensive.
Of course, there are materials, design, influence and so on. There will also be certain factors. After all, if the design and materials are the same as Anta brand products, there will be no characteristics. Therefore, the cost will definitely be slightly higher than that of Anta products, but far below the price gap.