A complete business plan, now many young people want to start their own businesses and do what they want to do, but starting a business is not so easy. Before starting a business, it is usually necessary to make a plan for them to start a business in a planned way. This is a complete business plan.

A complete business plan 1

I. Introduction of the Project

Project Name: Ecological Chicken Raising in Woodland

Scope: Native chicken and eggs. Native chicken and eggs.

Project leader:

Project investment: 654.38 million yuan.

Location: Woodland in Guxia Mountain

Second, the market analysis

1, market demand analysis

With the progress of society and the improvement of people's living standards, people's living standards are constantly changing, especially in terms of eating, and they generally pursue pollution-free and local game. Eco-chicken farm caters to people's requirements for the word "soil", selects high-quality chickens, keeps them in beautiful and pollution-free nature, and eats natural cordyceps, grasshoppers, earthworms and so on. In woodland, and supplemented with corn, rice and sweet potatoes. Therefore, its chicken body is compact, its feathers are bright, its eyes are big, its skin is thin and thin, its muscles are plump and compact, its fat deposition is moderate, its ketone body is beautiful, its amino acid content is high, its quality is tender and delicious, its flavor is unique, and it is deeply loved by consumers. At the same time, because native chicken and eggs are rich in nutrition, they are tonics for children's development and recovery after senile diseases, and have characteristics that trap chickens do not have. Therefore, this product is in short supply in the market and has a good development prospect.

2. Market competition and benefit analysis

Economic benefit analysis: Raising chickens1.2000 a year requires production costs of 70000 yuan, such as chicken seedlings, feed and epidemic prevention fees, and the income of producing chickens and eggs1.4000 yuan, excluding costs, with a profit of 70000 yuan. Therefore, it has good economic benefits.

Analysis of social benefits: the pollution-free food in woodland is what people want to eat in today's society. Raising native chickens in woodland caters to the needs of society, meets people's needs and plays a positive role in strengthening the physique of the whole society. At the same time, raising native chickens in orchards is conducive to improving soil fertility and preventing insects. Therefore, large-scale breeding of native chickens has certain social benefits.

Ecological benefit analysis: Raising native chickens in woodland is beneficial to fertile woodland, eating pests and protecting ecological environment.

3. Mutual benefit between agriculture and environment

Raising native chickens in woodland can not only save feed, but also achieve pollution-free taste and rich nutritional value. According to the survey, a chicken can excrete 4.09 kilograms of feces in one to two months. Chicken manure is a high-quality organic fertilizer, which contains many elements such as nitrogen, phosphorus and potassium. After chicken manure is fermented, the fertilized crops can be directly absorbed, which promotes the decomposition of fertilizers and nutrients, so that the roots of crops can absorb nutrients as soon as possible.

Third, the project plan

1, short-term plan

Within one year, the chicken farm will be transformed into a chicken enterprise. Raise 65,438+0,000 high-quality chickens every month, realize monthly batch sales by rolling development, and develop into a distinctive green food brand in the existing sales channels.

2. Long-term plan

Within three years, establish a diversified and comprehensive development model for domestic chickens, woodlands and other poultry. Breeding enterprises will use barren hills and woodlands and soil chicken manure to develop and green trees. In addition, the company will also carry out deep processing of native chicken products, such as quick-frozen native chicken and native chicken. , increase the added value of products, improve economic benefits, and finally become a three-dimensional ecological and diversified comprehensive breeding enterprise.

Fourth, the cost budget

1, salary budget

There are 2 keepers, technicians 1, and the monthly salary is 1000 yuan.

2. Investment budget

Note: The investment budget is calculated on a one-year basis.

(1) Site construction fee: 5,000 yuan.

(2) Duty room and feed room: 6,000 yuan.

(3) Transport vehicle 1 vehicle: 20,000 yuan.

(4) Feed chickens 1 1,000 yuan per month: 3,000 yuan for chicks, 0,000 yuan for corn and bran 1 1,000 yuan for utilities.

(5) Miscellaneous expenses such as net, material tank and oil cost are 3,000 yuan.

According to the above, the investment demand for one year is 10 10000. Because chickens are raised in several batches a year, the initial investment does not need 65,438+00.10,000. According to the consumption of chickens, vaccines, medicines and feed, the first batch of chickens needs 3 1 000 yuan, with an initial investment of about 50,000 yuan, a total investment of 35,500 yuan for chicken farms and 20,000 working capital. (Note: The fees in the market analysis do not include the fees for agricultural vehicles, and the fees for fixed places are equivalent. )

3. Operating cost budget

Raising 12000 chickens a year, the total cost is 10 10000 yuan.

Verb (abbreviation of verb) risk prediction

1, operational risk

(1) Whether the geographical location of the business premises is reasonable;

(2) the invasion of snakes, rats and other pests;

(3) Whether the chicks survive in large numbers;

(4) Whether the prevention and treatment of diseases are in place;

(5) Whether the market is smooth;

(6) Whether the prices of feed and other items are low, and whether the actual investment exceeds the budget;

(7) Whether the management system is perfect.

2. Management measures

(1) When choosing a business place, we should conduct on-the-spot investigation, make more choices, propose more plans, ask experts to evaluate and choose the best plan.

(2) The chicken coop is set reasonably, and the site is used to prevent snakes and rats.

(3) Adopt high-quality chickens, improve the brooding skills of staff, and establish a scientific and high-quality brooding room.

(4) Hire professional native chicken disease prevention and control technicians to put the disease prevention and control work in an important position.

(6) hoard feed, compare with multiple companies, purchase reasonably, make economic accounting for each investment, and be lenient or complementary in budget.

(7) Adopt advanced management system and the mode of combining cooperatives, farmers and employees.

Marketing of intransitive verbs

1, marketing strategy

Combine large households and retail investors, set up professional cooperatives, increase commodity output, gradually expand the market, and finally build brands.

2. Marketing methods

(1) acquaintance recommendation: acquaintance introduction.

(2) Public relations marketing: use the relationship of chicken dealers to promote the marketing of chicken dealers.

(3) Publicity and promotion: go to various towns and villages for publicity and promotion, especially the publicity of the main comprehensive markets in the city.

(4) Hotel promotion: go to hotels, restaurants, farmhouses and other places to promote.

(5) Personnel sales promotion: direct sales promotion.

(6) Street setting: set up sales points in major comprehensive markets for direct sales.

3. Business plan

(1) Develop the breeding forest land into two parts, and form a rotational grazing mode.

(2) Contact manufacturers and big buyers to stabilize sales.

(3) Set up chicken cooperatives to realize large-scale operation.

(4) Set up street sales points to improve economic benefits and popularity.

(5) Contact hotels, restaurants, etc. Establish a regular buyer.

(6) After the short-term plan is completed, implement the long-term plan and finally establish a diversified comprehensive aquaculture enterprise.

A complete business plan 2 I. Project strategy

entrepreneurial environment

Open a distinctive coffee shop near Nanjie, where all kinds of people are concentrated, and provide various grades of coffee and cakes, so that students, ordinary workers and white-collar workers can find coffee suitable for their own consumption level; Provide elegant and independent private rooms for couples or business people to have their own private space.

(B) their own strengths and weaknesses

1, advantages:

(1) My family has been doing business since childhood, and I knew how to open a shop since I was a child. I am not afraid of strangers and can communicate with people better. I have also received many years of basic education, and have relatively perfect basic knowledge and personality.

(2) College students are one of the most innovative people. We college students are often full of hope for the future, with young blood, vigorous vitality and the spirit of "newborn calves are not afraid of tigers".

(3) "Policy advantage" is one of our advantages. Preferential loans, tax reduction and exemption, legal protection and other policies tilt and support. It is a great guarantee for our college students to start their own businesses smoothly.

(4) I have run a coffee shop near my store, and I have a certain understanding of the business model and the needs of various people. At the same time, I like coffee very much, and I will taste it.

(5) After four years in school, some like-minded friends from many majors can form an entrepreneurial team. Everyone will have their own advantages, so that when the entrepreneurial team is formed, there will be synergy. Because of a certain emotional foundation, the stability of the team is relatively better.

2. Disadvantages:

(1) is eager for success, lacking market awareness and enterprise management experience. Although he has mastered some book knowledge, he still lacks the necessary practical ability and management experience. In addition, due to the lack of sufficient understanding of the market and marketing, it is difficult to be competent as an enterprise manager at once.

(2) The comprehensive quality is weak. First, there is a lack of knowledge in management, law and venture capital. Although I have read some management knowledge in school, I lack knowledge in personnel management, financial management, material management, production management and market management, economic law, taxation, intellectual property law and so on.

Second, the market analysis

(A) Analysis of the status quo of coffee industry

Coffee terminal sales markets are: coffee and western fast food chain stores, star-rated hotels and western restaurants in turn. Among them, cafes and western fast food chains are mainly composed of Shangdao coffee, Starbucks coffee, real pot coffee, McDonald's and Pizza Hut. The average monthly sales of these chain stores are 2 1. 18 tons, accounting for 30. 18%, followed by the average monthly sales of star hotels 16.47 tons, accounting for 23.47%, and the average monthly sales of western restaurants are 65,438 tons. With the development of the times and the further change of people's life concept, the coffee industry is also developing rapidly.

(2) Market research

The survey results show that consumers think that the price of a bottle of coffee is 3 1-50/-and 50 yuan has the highest proportion, reaching 39.0%; Secondly, it is considered that the most suitable proportion of the price of each bottle of coffee in the range of 5 1- 100 yuan is 28.6%; 18.7% chose the following 30 yuan; It is considered that the proportion of consumers' choice for the price of each bottle of coffee is101-150 yuan is 9.8%. Few consumers choose other price ranges. From the survey data, it can be concluded that consumers think it is appropriate to set the price of each bottle of coffee between 365,438+0 and 65,438+000 yuan.

/kloc-among consumers aged 0/8-25, 44.0% think that the price of a bottle of coffee is between 3 1-50 yuan; It is considered that when the price of each bottle of coffee is set at 565,438+0-65,438+000 yuan, the most suitable consumption ratio is 26.8%. It is considered that the most suitable proportion of consumers to set the price of each bottle of coffee below 30 yuan is18.5%; Consumers in other price ranges have fewer choices.

The higher the income, the higher the consumer's acceptance of the price of coffee products.

(3) the target market of the product

The target group is people between the ages of 18 and 40. Provide coffee and cakes suitable for students, ordinary workers, white-collar workers and other consumption levels; At the same time, elegant and independent private rooms are set up, so that couples or business people can have their own private space.

Third, marketing strategy.

(A) Analysis of financial situation

1. The initial expenses mainly include: venue rental fee (30,000), application fee for catering hygiene license and other documents, venue decoration fee (5,000), kitchen utensils purchase fee, infrastructure fee (5,000) and so on.

2. The costs in the operation stage mainly include: personnel salaries, materials procurement expenses, venue rental expenses, taxes, water and electricity fuel expenses, fixed capital, depreciation expenses, miscellaneous expenses, etc.

3. According to the calculation, it can be preliminarily concluded that the starting capital of the restaurant is about12,600 yuan (5,000 yuan for venue rental, 2,400 yuan for venue decoration, 0,000 yuan for kitchen utensils, 2,600 yuan for infrastructure, etc.). ). Parents can provide 80% of the funds and save 20% by themselves.

4. Daily operation financial budget and analysis

According to the budget analysis and investigation, we can preliminarily determine the market capacity, and we can also see that the price of each cup is between 3 1- 100 yuan, so we can roughly estimate that the daily total turnover is about 2,000 yuan, the yield is 70%, and the gross profit 1400 yuan. It can be calculated that the payback period of investment is about one month.

(B) coffee shop staff expansion goals

Manager1;

Administration and Personnel Department: 1 director, 1 archivist;

Accounting department: 1 minister, 1 accountant, 1 cashier;

Marketing Department: 1 Minister, 3 members;

Purchasing Department: Minister 1, several purchasing personnel, and 2 recorders; Wine service department: 1 minister, 4 waiters, 2 bartenders and some pastry chefs;

(3) the purpose of this department:

Limited dining, unlimited service. Be polite and warm to others. Exquisite cooking and willing to innovate. Open source and reduce expenditure, increase financial resources.

A complete business plan

(1) Store name: "xx" dessert shop

(2) Business scope: Hong Kong-style desserts, various beverages, cakes, etc.

(III) Business scale: small and medium-sized

(4) Operating principle: integrity and innovation, customer first.

(V) Product Description: "Belle Xiao Juan" dessert shop is a comprehensive leisure shop focusing on desserts. The main products are double skin milk, ice cream, turtle paste, sago dew, pudding, milkshake and so on. There are also cakes, donuts, pizza and other snacks for customers to choose from.

Second, the market analysis

According to the market questionnaire survey in appendix 1, we randomly surveyed 100 pedestrians in this place, and got the following data, and analyzed some usability data to some extent, which will be of some reference for dessert shops to start their own businesses.

(1) Target customer analysis: Analysis result: This question is aimed at the target customers of the dessert shop. As can be seen from the data, women are more willing to accept the consumption in dessert shops than men. In view of the people over 65 years old, 438+08 generally began to be financially independent, and the number of consumers increased, but there was no consumption motivation over 40 years old. The reason should be that considering health factors such as diabetes, sweets will be curbed for their own health. Therefore, the main target group should be women, and students and economically independent office workers are also target customers.

(2) Target market analysis: This topic is aimed at the target market analysis of dessert shops. It is not only why dessert shops attract consumers to spend, but also what factors affect customers' consumption. As can be seen from the data, the main motivation to attract consumers' consumption is to choose to relax under pressure and meet and chat with friends, which is cheap and good. Therefore, dessert shops should pay attention to these reasons, set reasonable prices and create a relaxed atmosphere to attract consumers. Secondly, from the analysis of free options (others), some consumers think that there is no similar dessert shop in Tianyi Square, which will make pedestrians curious and then satisfy their curiosity to enter the store for consumption; Or some people think that if you are used to the ubiquitous leisure storefront forms such as cafes, tea bars and milk tea shops, dessert shops will be a relatively new attempt. Therefore, the establishment of a dessert shop is undoubtedly an optimistic prospect.

(3) Customer demand analysis: This question is aimed at the needs of consumers in the consumption place. As can be seen from the data, the sanitary conditions and service attitude are "far ahead". As the condition that consumers care most about and care about, it also affects their motivation to choose consumption. Therefore, creating a good dining and leisure environment and paying attention to the cultivation of employees' quality and service attitude have become the primary goals of dessert shops. As can be seen from the table, women have higher requirements for dessert shops than men. In addition, we can also see that taste and price also account for a large proportion. As a dessert shop, we should try our best to introduce inexpensive products. In the "Other" option, some customers also mentioned whether the theme was clear. As an indispensable condition, in the development stage, if you want to be remembered by customers, you must really create your own unique style and theme. Now there are many theme coffee shops and theme dessert shops on the market, such as animation theme coffee shops, robot theme dessert shops and pet theme dessert shops. Our dessert shop will also take this into account, and strive to create a dessert shop with its own theme and distinctive style, so that customers will feel at home and linger.

(4) Analysis and summary: Dessert, as a tributary of the modern catering industry, has an increasing share in modern life, not only for young people. Tianyi Square has a large passenger flow. After on-the-spot investigation, there is no dessert shop in the square, which is undoubtedly a promising prospect for this emerging industry.

Today's customers are not only limited to the quality of products, but also pay attention to the service of products and the atmosphere in the store. Therefore, it is not enough to focus only on the types and tastes of products. Make customers feel at home. To this end, I will improve our store by introducing inexpensive products and paying attention to the sanitary environment in the store and the service attitude of employees.

The development trend of modern catering industry is "branding, diversification and low carbon". Therefore, we will adhere to the brand management concept of specializing in desserts, launch endless products, and adopt our own unique style theme to impress consumers. Of course, it's not just these superficial efforts. We will do our best to make our customers not only delicious, but also safe and healthy.

Third, the competition analysis

(1) Industry competitors: There are countless restaurants in xx Square, but so far there is no restaurant that mainly focuses on leisure and provides desserts. Therefore, my dessert shop takes this as the entrepreneurial theme, aiming at letting consumers enjoy delicious food and relax. It has incomparable advantages over other restaurants, but restaurants like downtown leisure will also constitute our strong competitors, such as xx, xx, xx and so on. But there is no clear dining theme.

(2) Consumers: With the accelerated pace of urban life and the rapid economic development, people in the modern workplace are under greater pressure and lack the conditions for leisure and relaxation. Gyms, parks and bars can no longer satisfy people's pursuit of leisure. In view of this situation. The establishment of dessert shops is very popular. People will not refuse delicious food, but at the same time they can relax. The consumption level of this kind of professionals with high life pressure is generally high. It has formed a big market.

(3) Substitutes: The catering industry is upgrading rapidly, the market demand is constantly changing, and new products will continue to emerge. Therefore, our dessert shop will keep up with the development of the market, and constantly introduce new products that meet the market demand by constantly improving its innovation ability. At the same time, we will pay more attention to the diversification of products to meet the needs of different customers. In order to increase the vitality of the restaurant and improve its comprehensive competitiveness, we will introduce more outstanding talents.

Fourth, marketing strategy.

(1) product strategy: product strategy mainly refers to the renovation of the color, taste and appearance of desserts. It mainly studies new product development, product life cycle and brand strategy, and is the basis of price strategy and promotion strategy. Only by endowing products with characteristics can we leave a deep impression on consumers.

1, a new product is launched every month, which can change the taste and collocation and give guests a refreshing feeling.

2. It can make dessert containers more attractive and unique. Let the guests be interested not only in the products, but also in the unique style of the store.

(2) Price strategy: Price strategy mainly refers to dessert pricing, mainly considering cost, market and competition. Mainly study dessert pricing, price adjustment and other marketing methods.

1, the price difference shall not exceed the cost of the product itself, and the price shall be appropriately adjusted according to the season of raw materials.

2. Dessert is served at half price every week.

3,8.5% discount for one-time consumption 100.

Buy a membership card and enjoy a 10% discount on each item.

5. Give 50 yuan a card for every purchase. Collect three cards, and you can exchange them for a double skin milk.

(3) Promotion strategy: The promotion strategy is mainly to adopt certain promotion means to promote products and increase sales. The forms of promotion are advertising, promotional activities, personnel sales, word-of-mouth operation and so on. Through promotion, consumers can enter the store to consume products. Whether the intensity and plan of promotion are appropriate enough to influence or manipulate the popularity, image and sales volume of products, and even the brand image of enterprises.

1. Distribute leaflets: publish recruitment information and make leaflets. Part-time workers can get discounts by distributing leaflets at fork roads or underground passages with large traffic.

2. Online group buying: Online group buying has become a new form of consumption and is very popular among young people. Enterprises can bring more passengers through online group buying, and customers can get more discounts from group buying.

3. Holiday discount: In theme festivals, such as Valentine's Day, couples' packages can be launched. The Christmas package is launched at Christmas.

Five, in-store decoration creativity

(1) menu making: you can make a large newspaper, list the menu above the checkout counter, so that customers can directly see the products and their prices, and each table can be pasted with a reduced version of the menu. It is convenient for customers to sit down before ordering or continue to buy other products while consuming products.

(2) The wall of desire: The wall of desire has become the symbol of almost all dessert shops. Put post-it notes and pens on each table, leaving one or two walls empty, which becomes the customer's wish wall.

(3) Entertainment: flying chess, chess, checkers, magazines, etc. It can be rented to customers.

Risk analysis and prediction of intransitive verbs

(1) Environmental risk:

1. Natural risks: such as typhoons, Ningbo, Zhejiang Province is located on the eastern coast, and it is a typhoon-prone area every summer. This natural disaster will not only affect the sales profit in the store, but also damage the equipment and facilities outside the store during the typhoon-prone season.

2. Risk of site selection: Tianyi Square is located in the most prosperous downtown area of Ningbo, and the rent for opening a shop here is undoubtedly high, so the profit in the early stage is not very considerable. Moreover, there are well-known chain catering enterprises such as Starbucks, Baxter and DQ around, which are not dominant in the competition.

(2) Operational risks:

1. Equipment update: In the process of enterprise operation, due to the depreciation of equipment, the efficiency of equipment operation will be slower. There may be equipment damage in the later period, and maintenance and equipment update are also a lot of expenses.

2. Information update: With the continuous introduction of in-store products, the menu will be constantly updated. Similarly, leaflets and posters of large-scale new products inside and outside the store will also increase costs.

3. Managing risks: Management's wrong decisions sometimes affect operations and even bring losses to enterprises.

4. Employee management: Improper employee service or in-store customer complaints will also affect enterprise sales.

(3) Market risk:

1. Inflation: Rising prices will lead to inconsistency between the cost forecast and the actual situation, resulting in inflated profits and capital losses. Changing the menu price will also affect the buying mood of new and old customers. Rising prices represent rising raw material prices, and employees' wages will also rise to a certain extent, causing greater losses to enterprises.

2. Peer competition: This industry has a good market prospect and will increase many similar dessert shops. How to create new things in the same industry will also be a test for the survival of enterprises.

3, popularity: popularity is undoubtedly helpful to the sales of enterprises, brand benefits will bring sales benefits.

(4) Financial risks:

1, fund raising: expensive upfront costs will make enterprises heavily in debt at the initial stage.

2. Fund management: Cost budget, material procurement, sales, net profit and timely preparation of financial statements will have a serious impact on the fund management of enterprises.

3. Financial management: We should handle all kinds of financial-related expenses and plan interest expenses reasonably. Financial expenses are the expenses of the company, which will reduce the profits of the enterprise.

4. Financial budget: The error of financial budget will make the enterprise unable to effectively use resources and coordinate various business activities, and will not generate more profits.