1, Style and Positioning: As a Japanese brand, Disante's design style combines fashion and professional sports elements, and often attracts consumers with high-tech fabrics and novel designs. Disante's positioning is biased towards consumers who pursue both fashion and sports performance. Columbia, an American outdoor brand, is famous for producing practical and durable outdoor clothes. Colombia's design pays more attention to functionality and adaptability to various outdoor environments, which is suitable for consumers who like outdoor activities and need to cope with complex climatic conditions.

2. Applicable occasions and functions: Desante's products pay attention to fashion and sports performance, and are more suitable for sports occasions, running, fitness and skiing. , can also be used as a daily leisure wear. Kelon's products are more suitable for outdoor exploration, hiking, camping and other activities that need to deal with complex weather and terrain. Often participate in these outdoor activities, Kelon is a better choice.

3. Durable quality: Desante, although Desante's products adopt high-tech fabrics and advanced technology, Desante's products are more suitable for daily use and light sports. Kelon is famous for producing high-quality and durable outdoor clothes, and its products are excellent in dealing with harsh environment and climatic conditions.