2 1 century, the sports industry is widely regarded as one of the "most dynamic and promising pillar industries". Based on its important role and remarkable economic benefits in enhancing comprehensive national strength, strengthening national physique and expanding cultural influence, all countries in the world regard sports industry as an important strategy in the economic war in the new century. Compared with traditional industries such as agriculture and industry, the global sports industry has been industrialized for a short time, but the overall sports industry has developed rapidly and the market scale has been expanding. Through the rapid development of commercialization for more than ten years, American sports industry has become one of the top ten economic pillar industries in the United States, and its annual added value accounts for 3% of GDP.
However, China's fitness industry is now in the "sunrise industry". The fitness industry officially started in China in 2000, which lasted 10 years. In 2065,438+05, there were 4,425 fitness clubs above designated size in China, with nearly 6.64 million people exercising. However, compared with developed countries, this figure is really small. However, with the steady and rapid development of China's economy, the improvement of people's material living standards, the increase of leisure time and the enhancement of health awareness, people's demand for new health services such as physical fitness has increased sharply, and the fitness and entertainment market has also shown diversified characteristics, mainly including national fitness venues, special leisure sports clubs and aerobics fitness centers. , making the sports fitness service industry flourish in China.
In particular, the Opinions on Accelerating the Development of Sports Industry and Promoting Sports Consumption issued by the State Council in June, 20 14 clearly pointed out that governments at all levels should make overall plans for the construction of sports facilities, rationally arrange them, and focus on building a number of small and medium-sized stadiums, public fitness activity centers, outdoor multi-functional stadiums, fitness trails and other facilities that are convenient for the people, so as to further optimize the sports service industry, sporting goods industry and related industrial structures. The 13th Five-Year Plan for Sports Development points out that "by 2020, sports consumption will account for more than 2.5% of per capita disposable income".
20 16, 16 On April 5, 24 ministries and commissions including the National Development and Reform Commission jointly issued the Action Plan for Promoting Consumption-driven Transformation and Upgrading, and fitness was also included in the "Top Ten Consumption Expansion Actions". According to the construction goal of "Healthy China 2030", the number of people who regularly take part in physical exercise will reach 435 million in 2020. Under the guidance and support of national policies, the domestic fitness equipment consumption market is expected to further expand, benefiting from the improvement of residents' income level and the continuous cultivation of fitness atmosphere. It can be seen that the country has raised the development of sports fitness industry to a strategic height, and the fitness service industry is about to enter the stage of accelerated development in China.
Second, the industry development trend
Related reports: Panoramic survey and development prospect forecast report of fitness industry of Beijing Puhua Youce Information Consulting Co., Ltd.
China's fitness service industry is in the development stage, and there is still huge room for growth. Especially in recent years, with the acceleration of urbanization and the popularization of fitness exercise, the fitness awareness of urban residents in China has gradually improved. However, in developed countries and regions, fitness service industry has become an important part of modern service industry. Comparatively speaking, China still has great development potential and space, so the future development of fitness service industry in China may present the following characteristics:
1, the profit model tends to be diversified.
In the early stage of the development of fitness industry, due to the limited disposable income of urban families, only a small number of people who participated in sports competitions had fitness needs. At that time, the main purpose was to keep fit, and the sports were mainly high-intensity, large-scale and short-term sports.
With the improvement of people's living standards and the enhancement of fitness awareness, fitness clubs for ordinary people began to appear, and some middle-and high-income people began to enter health clubs to get healthy bodies through exercise, such as participating in aerobic and anaerobic equipment exercises, group sports courses, individual sports and so on. In recent years, with the increasing pressure of urban life, more and more low-and middle-income people began to enter the gym to participate in fitness activities. At the same time, middle-and high-income people in cities not only have the needs of fitness activities, but also have the needs of pursuing a healthy lifestyle. Besides keeping scientific exercise, this healthy lifestyle also includes daily skin care, healthy diet, positive attitude and a full social life.
Influenced by the demand of high-income people in cities to pursue a healthy lifestyle, large commercial fitness clubs in first-and second-tier cities have gradually increased extended services, such as health lectures, beauty salons, large-scale membership activities and catering services, to provide customers with services that are conducive to physical and mental relaxation. The experience of developed countries such as the United States proves that fitness and leisure clubs that provide comprehensive services are more profitable than clubs that provide single fitness services because of their wider scope of services and more charging items. Therefore, China will gradually present a comprehensive fitness club across formats.