Fitness concepts and habits have not yet formed. Domestic fitness concepts and habits are still in the process of being established: North America advocates fitness culture and the fitness concept is deeply rooted. American families attach great importance to the cultivation of children's sports habits since childhood, and regard sports as a necessary specialty, so their interest in sports lasts for life; At the stage of basic education in China, students have a heavy academic burden and lack time and opportunities for physical exercise. They often miss the best opportunity to master sports skills and cultivate sports interests, leading to neglect physical exercise in adulthood.

Domestic fitness costs are high. In terms of cost, the domestic fitness cost is relatively higher than that of the United States. As early as 20 15, the market size of offline gyms in the United States reached 25.8 billion yuan, with 553 1 10,000 members. The per capita consumption of fitness is 466 yuan, accounting for less than 1% of its per capita income. Correspondingly, at present, China's commercial gymnasiums are mainly based on annual card sales, and the annual card price is basically around 5,000 yuan. The per capita fitness expenditure/per capita income in the United States is smaller, and it is even lower in consumption cost.

The domestic fitness industry is relatively single. In terms of supply richness, American gymnasiums are richer in formats, attracting a wider range of consumers: at present, the profit model of domestic gymnasiums is single, and the mainstream gymnasiums all adopt the annual card+private education model. Customers are mostly high-income groups in first-and second-tier cities, and the homogenization of service content is more serious.