2. "Under the background that the current regulatory authorities require insurance to return to protection and the market interest rate continues to decline, Evergrande Life needs to change its insurance business from investment products to protection". For the key to deepening the transformation of Evergrande Life Insurance, Li Wenzhong suggested. At the same time, he reminded, "However, this transformation process should not be too radical, otherwise the impact on the company may be too great. It is necessary to reduce the expected income of investment insurance products and gradually increase the guaranteed insurance products in the process of adjusting the investment strategy of financial markets.
3. In July this year, Evergrande Life launched the "Star Alliance Plan for Individual Insurance Channels", indicating that it will build an online and offline independent insurance entrepreneur incubation platform based on "Evergrande Life's powerful resource ecosystem, supported by digital platform, with excellent human resource accounting model as the core and star alliance as the mechanism. Evergrande Life wants to make new achievements in individual insurance channels. On the one hand, it highlights the advantages of products, develops more competitive products, and on the other hand, it builds a training system. " In Xu's view, the current insurance market can no longer rely on the previous mode of signing orders by human feelings under crowd tactics, but should reflect professionalism and professionalism and win by quality.
About Evergrande Life Insurance
Evergrande Life Insurance is an insurance company under Evergrande Group. 2015165438+1On October 22nd, Evergrande Group officially announced its entry into the insurance industry, and renamed its Sino-Singapore great eastern Life Insurance Company, which won 50% of the shares for 3.939 billion yuan, as Evergrande Life Insurance. Evergrande Life Insurance Co., Ltd., referred to as "Evergrande Life Insurance" for short, takes Evergrande Group, a fortune 500 company, as the largest shareholder. Based on life insurance, health insurance and accidental injury insurance, the company vigorously develops community insurance, actively creates an innovative development model of "great health and great pension", and strives to become a comprehensive insurance provider with life insurance as the core and supporting services such as pension, medical care and health. Evergrande Life Insurance ranks among the top 20 life insurance companies in China, with total assets exceeding 65,438. As an insurance company under Evergrande Group, the total assets of Evergrande Life Insurance have exceeded 654.38 billion yuan. In 2065438+2006, its insurance business income was 4.389 billion yuan, the new investment of policyholders was about 52.087 billion yuan, and the net profit was-405 million yuan.