We have been looking for our own coordinates all our lives.

Born proud, never forget the truth.

Like Milan in full bloom,

Every growth contains confidence and elegance.

It is love and courage.

We are true to ourselves, but we don't lose our feelings.

Let tradition and fashion, aesthetics and craft,

Mixed with rich emotions.

Soft embroidery, tough lines,

Reflect on each other and become one with each other.

True fashion will not disappear in endless noise,

But awakening in the collision of art

The elegance in the bones has a new expression since then.

Is the most indifferent wisp of incense,

Is the most meaningful shadow,

This is the most charming Milan red.

It is a secret that women can't copy.

The turning point of life is now.

A stitch is also elegant, and whoever is not elegant is elegant.

For Milan, you were born brave.

Self-confidence is not allowed, and true colors are not concealed.

The birth of style is your own rebirth.

-Urban Milan Fashion Pants

Thinking frame:

In terms of content, starting with the display of model products, fashion escapes. In the middle is the designer's design and production display, showing high-end luxury fabrics, suggesting the quality of materials used in urban Milan, while professional designers show the fashion elements of urban Milan. Occasionally interspersed with models to show the renderings of samples, so that the audience can intuitively feel the products.

Emphasize the sense of fashion on the screen, take the cool atmosphere as the main tone, and highlight the feeling of high-end fashion. Use more close-ups, show products and designs, and let the audience face their feelings directly, thus leaving a deep impression on the brand and products. At the same time, it expresses the style design concept of Milan fashion pants.