20 16, 20 17 fitness industry entrepreneurship focuses on the keyword "product". Entrepreneurs have gradually returned to the essence of fitness, and the core of fitness is experience. Whether it is fat reduction, muscle gain, prenatal and postnatal training, or rehabilitation training, it needs to produce results within a specific training time.

Especially if there is no training effect or high-quality training experience, users will not continue to pay the bill, so providing high-quality products and services in unit time is the breakthrough direction of fitness industry entrepreneurs in 20 17.

Mode innovation needs the support of follow-up products, and the essence of fitness is consumption upgrading. If we just stay at the most basic service: making money by providing fitness places, there is not much room for development.

In the fitness industry, user stickiness is to build products and services that need iteration, rather than relying on low prices and "convenience". Fitness behavior is consumption behavior. For example, a hairdresser's level is very poor, that is, the shop is downstairs, free of charge, and users can't spend it.

Especially for advanced fitness users, users who are willing to pay for fitness services and have requirements for service quality, the fitness "three kilometers" law may not be established. Therefore, without a product model, it will definitely fail.