Salomon is the world's top outdoor sports brand founded by/kloc-0 in 1947 in the heart of the French Alps. It designs and manufactures all kinds of top professional shoes, clothes, backpacks and all kinds of ski equipment, and is famous for producing ski products. It is the first choice of many Olympic champions. Its design realizes a revolutionary new concept with unique innovation and explores the potential performance limit of the product. Since 2005, Solomon has been affiliated to AMER Sports Amafen Sports, the world's top sports equipment brand management group, and now it has sold well in more than 60 countries.
Solomon's strategic direction is from hard products to soft products. Starting from 1984, Solomon Company began to develop new ski equipment that will be put on the market on 1990, which indicates that Solomon Company has entered a new strategic stage. From 1986 to 1988, four R&D institutions, namely MT 1, MT2, Rumilly and Chavanod, have been established successively.
New fields, great achievements.
In the 1990s, Solomon expanded his vision from snow products to outdoor products, from snow to roads, and then to water. From 65438 to 0992, Solomon entered the field of summer sports products and began to produce a series of walking shoes. From 65438 to 0994, Solomon Company acquired French Mavic Company, which is a company specializing in the production of world-class bicycle accessories, thus entering the field of bicycles.
During the period of 1997, Solomon Company developed a set of winter sports products, such as snowboard equipment (snowboards, fixers and ski shoes) and a new kind of snowboard. Solomon also acquired Bonfire, a professional brand that produces ski suits. At the same time, Solomon Company enhanced its summer sports products, added fitness factors to roller skating products, and launched "Street" series products at 1998.
Globalization and integration
After the development of the enterprise, Solomon developed from a single brand to a multi-brand operation. Solomon Company and Adidas Company established a new Adidas-Solomon Group, which became the largest sporting goods manufacturer in Europe and the second largest in the world. In 2000, Solomon Company introduced Freeride and Freestyle ski products, and continued to diversify its ski series. 200 1, cross-country skiing and skating clothes are on the market, which enables people to exercise in extreme sports environment in winter. Solomon succeeded in the functional clothing market by winning the French Design Star Award, and also acquired Cliché, a famous snowboarding brand, and Arc'teryx, a Canadian professional outdoor brand, to continuously enrich the product structure. In 2002, the fashion design and development team in Boulder, Colorado, USA began to operate. Since 1996, Solomon has organized design teams for footwear, skiing and cross-country skiing products, roller skating and snowboarding in Annecy Design Center, France. Solomon's clothing products are committed to improving physical comfort, incorporating dynamic and fashionable design style elements, and the design is generous and decent. Advanced process control technology enables its products to provide protection for users in any bad weather conditions.
Now, Solomon has formed a three-dimensional product structure: one is the technical products under the brand of Solomon, the other is the shoes, clothes and accessories under the brands of Solomon, Fiberhome, Cliché and Arc'teryx, and the other is the bicycle accessories under the brand of Mavic.
Create a new brand spirit
From 65438 to 0999, Solomon defined his brand as "freedom, fashion and sports". Solomon's products focus on removing the shackles of personality and advocate sports in publicizing feelings, fashion and adventure. Today, every sports environment is regarded as a sports field, which has been defined as playing an important role in sports, just like skiing, rock climbing, flying, water sports and street sports.
Solomon devoted himself to all kinds of sports. The world's top experts in competitive skiing, freestyle skiing, synchronized skiing, alpine skiing, snowboarding and cross-country skiing all chose Solomon products; The world ice climbing champion uses Solomon shoes; In the world's top cross-country teams, 60% of the players use Solomon's products, and Solomon's cross-country shoes won the ISPO prize in Europe's largest outdoor products exhibition in 2004. The market share of roller skating products is the third in the world, and high-end products are the first; Skateboard products are the core brands in the European market. ...
Salomon, which has gathered Mavic, Bonfire, Arc'Teryx, Cliché and other brands, has been leading the world in the field of winter sports products for more than half a century. Now, it is wholeheartedly committed to the future development, striving to expand the market of equipment, footwear and clothing, and playing an important global role in the field of sports products.
Cross country running products
Cross-country shoes and backpacks ...