(2) government support. With the development of capital market and the gradual deepening of economic system reform, China will establish an open hotel property market, and the government will create more favorable conditions for the financing, establishment, entry and exit of the hotel industry. The support of the government will provide a huge development space for capsule hotels in China. The main investors in capsule hotels are still from the private sector. With the support of the government and the active private investment, the development of capsule hotels is imperative.
(3) The development of marketing technology. The development of marketing technology, especially the maturity of network technology, provides a convenient and effective means for the strategic alliance and group development of capsule hotels, and helps capsule hotels to form strategic alliances, build brands and develop systematic capsule hotels. (1) Price competitive advantage. Capsule hotels have less fixed costs and later additional costs, lower management and service rates than high-star hotels, and have certain price competitive advantages. The functional configuration of the hardware products of the capsule hotel embodies practicality, and unnecessary wasteful decoration is not needed, thus saving the early construction cost. The service requirements of high-star hotels are comprehensive and meticulous, requiring a large number of employees and high labor costs; The capsule hotel has simple supporting facilities, and employees can work in multiple positions, which greatly saves labor costs. By reducing the investment in the construction of some large auxiliary facilities, such as luxury banquet halls and fitness centers, the cost is greatly reduced.
(2) Advantages of tourism supply. Under the background of sustained economic growth in China, international exchanges at different levels have increased, and China has become the preferred international business destination. There are many ordinary tourists and the general public among the inbound tourists.
In this way, capsule hotels, like ordinary social hotels, also have a relatively fixed and huge number of tourist advantages. Capsule Hotel regards customer orientation as ordinary people, ordinary business people, owners of small and medium-sized enterprises, ordinary tourists and tourists at their own expense, and has won an advantage in the tourism market.
(3) Avantgarde advantage. Tourism needs tourism motivation, and tourism motivation comes from two basic needs: the need to explore new things, the need to seek differences and the need to escape from the tense reality. Shanghai Capsule Hotel attracted the attention of countless media and young people as soon as it opened. Capsule hotels can satisfy young people's psychology of seeking novelty, novelty and economy, especially in metropolises such as Beijing, Shanghai and Shenzhen. Strong work pressure and occupational diseases plague young white-collar workers, and finding a space of their own and having a small world of their own can be realized. Anyouyou Capsule Apartment, located at the south gate of Jiaotong University, finally appeared after more than one year of planning, site selection, design and installation. The products on display are the products of Xi 'an Capsule Hotel Equipment Co., Ltd., which are truly made in China, ranking first in China.
Preliminary pricing-100 yuan, three days a week, 200 yuan, 38 yuan, January, 800 yuan.
Free project-digital TV broadband 24-hour hot water air conditioning heating The first capsule hotel in China appeared near the North Square of Shanghai Railway Station. According to the hotel staff, the "Capsule Hotel" is divided into three areas in an area of more than 300 square meters, with 68 special beds 2.2 meters long, equipped with independent power plugs, clocks, dimmable wall lamps and flat-screen TVs. The hotel has air conditioning and wireless broadband network.
The "Capsule Hotel" will be opened in Shanghai, and the basic fee is 28 yuan per person.
According to Xinmin Evening News, I didn't expect there is another "Capsule Hotel" in Shanghai, which is located on Zhongshan North Road near the intersection of Shanghai and Taiwan Province. The owner of the hotel said that it has not been officially opened yet, but many people have come to inquire.
The steel frame "capsule" is about 1 10 cm wide and 220 cm long. Although the sparrow is small, it has all aspects. Air conditioner makes people warm in winter and cool in summer, pillow quilt, ventilator, adjustable lamp, alarm clock, power socket, LCD TV and Internet access. According to the hotel staff, the "Capsule Hotel" is divided into three areas A, B and C within an area of more than 300 square meters, with 68 private rooms, as well as bathrooms, toilets, smoking areas, a canteen and storage areas. 28 yuan is the basic cost per person, plus 4 yuan per hour. For example, after taking a shower and sleeping 10 hour in 68 yuan and one day in 88 yuan. Capsule Hotel, the first one in China. Although "capsule" apartments have appeared in other cities, they are all cottage versions of "capsules". This "capsule" in Shanghai is an international standard, paying special attention to materials, size, facilities, services and fire prevention and theft prevention. In addition to different structural modes, the business direction is also different. Other places are long-term rentals, and here are passengers by the hour.
Because there is only one curtain between the capsule and the corridor, the privacy of the capsule is not enough. According to the results of field investigation by TV station, when the lights are turned on in the space capsule, you can clearly see the movements in the space capsule in the corridor. In addition, the ladder on the second floor of the space capsule is metal and slippery, so be careful when climbing. It is reported that capsule hotels in Shanghai only accept male guests. 20 12, 165438 10, Chongqing has the first capsule hotel in southwest China. In an ordinary house in Guanyinqiao, Chongqing, there are 16 "space capsule" rooms, each of which is 1.2m high, 1.2m wide and 2.2m long. You can watch TV, surf the Internet and cook.
Guests travel in groups.
The total area of the house is 1 10 m2. As soon as I entered the living room, a 2-meter-high space capsule device appeared in front of me. The device has two floors with *** 10 compartments. In another smaller room, there are six huts. The capsule is made of yellow ABS fireproof material, imported from Japan.
Ms. Ma, who stayed in this capsule hotel for a week, said that she came to the main city from Shizhu to do business and found this capsule hotel when looking for a hotel online. It feels fresh and the price is very cheap. She stayed here for a week. "I chose this place mainly because of the low price, good sanitary conditions and good safety. The bedding of the hotel was changed by one person. " Li Shiyun, a female college student from Chengdu, lives here. She can't talk loudly in the cabin at night. She also wants a trash can in the engine room. The girl Siman wrote on the message wall: "This is the most comfortable and self-reliant rest place in all travel experiences. The boss is very nice and creates a warm environment. "
Zheng Xinwei, the owner of the hotel, said that the guests of the capsule hotel come from all over the world, and living together is just like being at home. Sometimes guests will invite them to cook, eat and travel together. The atmosphere of the hotel is very good.
A whim on the way to business trip
Both 36-year-old and 34-year-old Li are from Xiangyang, Hubei. Zheng Xinwei said that in the past few years, they have been engaged in toy export trade together in Shenzhen. At the best of times, they can earn 20 thousand or 30 thousand a day. In 2008, affected by the international financial crisis, orders became less and less. Because they didn't turn around in time, they all lost more than 2 million yuan earned in recent years and owed a lot of debts.
With nothing, Zheng Xinwei came to Chongqing, found her sister who was doing business here, and began to do marketing in some enterprises. Zheng Xinwei said that his deepest experience in marketing for many years is that every company has regulations on accommodation standards for business trips. Star hotels can't afford to stay, and ordinary small hotels are not only poor in hygiene, but also unsafe.
Zheng Xinwei, who studied in Japan, said that he always wanted to start a business when he came to Chongqing. On a business trip, he suddenly remembered to stay in a capsule hotel in Japan. So, he found a Japanese friend and went to Japan on 20 1 1 to get a deep understanding of the development status and business philosophy of capsule hotels and prepare to open a capsule hotel in Chongqing.
Zheng Weiwei said that although the space of the capsule hotel is small, the configuration is very suitable and the price is very cheap. After careful planning and budgeting, Li and I each took out only 654.38+million yuan, borrowed 200,000 yuan from my sister, and borrowed 654,380+million yuan from my friends, introduced the 16 space capsule from Japan, and chose to rent a commercial house near Guanyin Bridge, where there was a large flow of people. It took 20 days to assemble the capsule, and it was opened in June 1 65438+1October1.
Reproduce Qingdao
201365438+1October 16. There was also a capsule hotel in Qingdao, Shandong. Hotel * * * has 100 capsules, which is the highest in China at present. Each "capsule" is 2m long, 1 m wide and1.2m high. Besides the usual quilt, mattress and pillow, it is also equipped with LCD TV, wireless broadband, dressing table, computer desk and fire extinguisher. Recently, there are also "capsule hotels" in Taipei. Each room is only about 1.5 ping, and the distance from the bed to the ceiling is only 1.20cm. So the charge is much cheaper than that of nearby hotels. There are many restrictions on staying in 700 yuan for one night, such as turning off your mobile phone and wearing headphones when watching TV.
According to the ETtoday news cloud in Taiwan Province Province, the capsule hotel originated in Japan is characterized by extremely narrow space. For example, the distance from the bed to the ceiling of this hotel in Taipei is only 1.20cm, which is like a low-cost airline in the hotel industry. The room only provides basic towels and a small TV, and everything else is extra. In order to maximize the scope of use, two rooms are grouped, with the left sleeping in the lower bunk and the right sleeping in the upper bunk, overlapping each other, and the size of each room is 1.5 ping. 700 yuan can find it in one night. On the border between France and Italy, there is Mont Blanc, which is known as "Mount Everest in Europe". A new hotel has been built recently. The capsule hotel looks like a big capsule on a cliff at an altitude of 2835 meters. This capsule hotel is funded by the Italian "Alpine Club". Built at the foot of the mountain, and then transported by helicopter to the mountain for assembly. * * * Provide 12 beds for rest. This place is specially open to climbers, but half of the room is suspended, which makes people feel scared.
Although it takes courage to live here, this capsule hotel has been carefully designed and strictly tested, and it will hardly waver under any circumstances. The absolute value of the scenery seen from the hotel. The ticket price is so beautiful that it makes people feel like they are in heaven.