Xiaohongshu has a wide audience, and most of them gather in young users. Now women have become a high-consumption group, and there is a great demand for clothing and accessories. Xiaohongshu is especially suitable for the promotion and marketing of women's fast-moving consumer goods such as beauty and skin care, maternal and child fitness. In the small advertisement of Little Red Book, it is what we call planting grass, which has affected our daily consumption and the change of traditional ideas to a certain extent. Its word-of-mouth marketing is a big advantage, which is also the key to its stand out. What is planting grass? In other words, Xiaohongshu KOL attracts users with unique creativity and original content close to life, so that users can achieve a better experience effect, and at the same time drive people around them to improve the exposure of the company's products, thus achieving a better transformation effect. Most users of Xiaohongshu are women, and girls prefer to share their good things and recommend them to others through this social group. In this way, the popularity of enterprise products will be improved. So how to do a good job in the operation of Xiaohongshu? Keep the number, keep the number, keep the number. Say the most important thing three times! Some people will ask why you want to keep a number. Do you have to raise without traffic? Because this is the basic operation. Next, let's talk about how to improve the figures. We should also learn a lot about improving numbers. First of all, we keep the authenticity of an account, such as the user's nickname, avatar, label and so on. Secondly, mainly through the Development Account. Find the right market positioning and publish more content that social mass culture can like. The content must be grounded! ! Users will naturally like your content. Finally, keep it updated. It's better to spend one more day instead of fishing for three days and drying the net for two days, so that fans will forget you. High-quality content can carefully study the notes of big bloggers in Little Red Book. As you can see, each one is carefully crafted. In the early stage of development, novice Xiaobai tried to write explosive notes through some questions, and wrote such a note with great care, but did not read and collect it. This requires us to mention the traffic problem. In fact, every note will have a certain heat when it is sent out, and it may be collected by the network platform. Only when your notes are collected by the platform will there be system design recommendations and more reading be developed. This is also the main reason why many beginners have no learning effect when making little red books. In the natural environment, no flow is not collected by the platform. How to stand out from many peers by increasing the reading of notes, and of course publish some high-quality content! If you have a strong thinking ability, you can try to choose what you think everyone should need.