The word Polo means polo in English, and polo is an aristocratic sport. Participants usually wear knitted short-sleeved sportswear derived from net jerseys. Ralph Lauren contributed to the evolution of this kind of sportswear into popular clothing. ?
In the late 1960s, with the rise of a new fashion empire, Ralph Lauren's name appeared frequently in various media. The creativity of this fashion designer greatly influenced American fashion at first, and then profoundly influenced the whole international fashion. His design thought emphasizes the harmony between clothing and social environment and civilization of the times, not just the tightness of clothing. Therefore, he was rated as "a successful salesman of modern lifestyle". ?
A classic Polo shirt? Like Levi's jeans, the Polo shirt created by Ralph Lauren is also a successful masterpiece in modern ready-to-wear fashion. Jeans carried out a clothing revolution below the human torso, while Polo shirts completed the other half of the revolution. Today, it can be said that jeans and knitted shirts are the most commonly worn clothes by men and women all over the world. ? Polo means polo in English, and polo is an aristocratic sport. Participants usually wear knitted short-sleeved sportswear derived from net jerseys. This is the credit of Raul Lauren, who turned this sportswear into a popular dress. Born in new york, this American designer admires and worships the romantic, elegant and carefree lifestyle of British aristocrats. However, he did not blindly choose and imitate the excessively strict and exquisite clothes of British nobles in design, but captured the high-quality life and extraordinary temperament embodied in Polo sportswear, and combined with the free and open character of the American nation to create a Polo brand knitted cotton shirt combining traditional elegance with modern fashion. From then on, all the tops of this style, no matter what brand, are called Polo shirts and have become eternal classics. ?
1968, Ralph Lauren established a men's clothing company with the brand name Polo. This kind of clothing was first accepted by the American campus, and later it was gradually welcomed by the upper class and became the common clothing of men all over the world. ?
For more than 20 years, the basic styles of Polo T-shirts have remained unchanged: rib knitted collar and cuffs, two or three buttons on the front, and the height of the collar seat is enough to show the collar when lining the suit. Loose and moderate body circumference and sleeve circumference, soft and tensile cotton knitted material, suitable for sports, shopping and travel, and can also be worn with suits or other coats. ?
Polo T-shirts are more serious than collarless T-shirts, and less restrained and nervous than shirts. The style of Polo T-shirts has never changed. Only by changing the color to adapt to different times, every season will adapt to the new fashion with rich colors. This design concept, which skillfully integrates the elegance of classical taste into the modern lifestyle, runs through Ralph Lauren's various designs. Poirot/Ralph? Lauren brand men's wear, including suits, T-shirts, T-shirts, trousers, jeans and leather jackets, has a modern sense of nobility and is very suitable for middle-class men with status. ?
The biggest style feature of Polo brand is that it does not pursue a season, but flaunts its own meaning and kindness. Similarly, Ralph in the' 70s? Lauren brand women's wear also runs through this design concept. Shirts, suits, sweaters, coats and other types and styles are stable and durable, and can also be worn on many occasions, thus attracting a large number of professional women. ?
After 1980s, Ralph Lauren began to pay attention to sports fashion. Up to now, sportswear (POLO? SPORT) has become an important product category of the company, including fishing clothes, hunting clothes and golf jerseys. For Americans who love sports and bodybuilding, this kind of sports fashion clothing is just what they need. Since the 1980s, the global fitness craze and the rise of nostalgia, retro and environmental awareness in the 1990s have made the tide of simple and comfortable sports fashion surging. ? 1994 new york newly opened POLO? Sports chain stores have undoubtedly brought strong stimulation and contrast to the United States under the economic downturn. The overall decoration style of the store has always been consistent: classical dignity, carefree chic, the perfect combination of romantic feelings of traditional western gentlemen and modern temperament, with the charm that will never be limited by the times. ?
"I firmly believe that clothing will eventually surpass time." Ralph Lauren said confidently, "They should look beautiful in the years after birth. People who wear my clothes don't know it's' fashion'. They are good clothes, just like delicious food. " In a word, this is his design concept and the creed that makes him successful. ?
POLO brand started with ties, and Ralph Lauren took the lead in launching wide ties in the United States. Later, men's wear, women's wear, children's wear, men's wear, sportswear and POLO/RALPH were introduced one after another. Lauren's leather goods, bags, hats, socks, glasses, accessories, household items and so on. To 1993, double? RL brand debut, is another American men's wear aimed at rough and bold American cowboy style. 1995, RALPH, a new brand of urban boys and girls, came out. Since 1967 tie, Ralph Lauren has set up a new fashion and a different lifestyle for people.