Generally speaking, the color design of scientific and technological enterprise publications should be aimed at the characteristics of front-end science and technology, intelligence and digitalization, and the color tone should be dealt with frequently.
In terms of blue, the color should not be too much, avoiding color confusion and emphasizing the sense of science and technology; The hue of catering industry can choose warm, green and comfortable color series according to the characteristics of healthy and caring service, and avoid using unknown and fading colors such as gray; The magazine color of fitness enterprises emphasizes stimulation and contrast, and pursues the impact of color;
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The color requirements of cultural periodicals have rich connotation and depth, and cannot be frivolous or kitsch; The color of popular science periodicals can emphasize mystery; The colors of professional academic journals should be dignified, serious and elegant, reflecting the sense of authority, and it is not appropriate to emphasize high-purity hue contrast.
Only when the design color is coordinated with the content design, can the information in enterprise journals be transmitted correctly and quickly, so that consumers can understand what kind of industry journals they are without relying on images or words.
Second, according to people's psychological effect on color, choose the color of enterprise magazine.
People's research on color has covered the fields of color physics, color physiology, color psychology and so on. Data show that if people are exposed to a large area of red stimulus for a long time, it is easy to make people's heart beat faster, blood circulation speed faster, and make people tired. The psychological function of color is manifested in people's feelings of color, such as cold and warm, light and heavy, soft and hard, advance and retreat, excitement and tranquility, joy and sadness. It is the direction of future research to apply the psychological effects of these colors to the design of internal magazines.
Only when designers understand the readers' objects and "appeal to their hearts" can color design have vitality. In addition, it should be noted that the relationship between the psychological function of color and the communication performance of enterprise periodicals is complex, not static, and the psychological and symbolic nature of color is not absolute. With the development of the times, people's likes and dislikes of color will also change. The color expression of internal magazine design in enterprises involves a comprehensive subject of many disciplines. Only by continuous exploration can designers make the color language of internal magazine design more accurate and scientific.