Gym and electronic product activity plan
Hello! Glad to answer for you! Gym marketing mainly has the following schemes: 1. Handing out leaflets can be said to be the oldest and most common means of gym marketing. Make some leaflets for students to distribute everywhere, publicize our gym and attract customers' attention. Note: Location of publicity: Many people think that places with many people are the best choice, but in fact, pedestrians in these places are in a hurry, which is out of the question. You need to choose a place close to the entertainment center and business center, and look for people with the age of 18-45. Issuer: It is also important to choose the person who issues the bill. The person who sends the bill will directly affect the image of the gym. Therefore, the delivery person should pay attention to the image temperament, dress up, not casually, and have a sense of service, depending on the needs of the target customers, whether it is fitness, yoga, boxing or slimming. Chat content: the content of chat is to promote brand, chain and improve credibility; The second is to combine the contents of the leaflet, such as the details of fitness facilities and the introduction of experience items, prices and other information, cooperate, ask for names and telephone numbers, agree on the time of communication or arrival at the store, and convert customers later. Second, online and offline publicity (local) online gym marketing channels, such as WeChat friends circle advertisements and various information flow advertisements. , you can locate the covered people as the business circle within 2 kilometers nearby. It should be noted that this is risky, not necessarily convertible after investment, and it is very expensive. Generally, it takes 1000 to open an account through one channel. The above is paid. There are many free gym marketing channels on the Internet, such as various forums, some news source, Q&A communities, post bars and blogs. Although this is free, it takes a long time and is mainly used to build brands. Offline channels are very simple, such as posting posters, banners, and vertical poster display racks. This requires the gym to do its own design. There are also offline gym marketing methods, large-screen projection in business circle, large posters, bus stop signs posters and so on. These are expensive and difficult to achieve, but they have a good exposure to the brand! Third, carry out fitness exhibition activities. We can display some equipment in the gym, cooperate with some people who exercise regularly, and make a brand for the gym, which can stimulate those in need. This can be designed as a sitcom in the gym, which can stimulate the desire of fitness and make people enter the atmosphere of fitness. What needs attention is the choice of people who participate in the "performance". Choosing a good figure and image is more eye-catching and positive for the image of the gym. 4. Free Fitness Experience Publish the news of free fitness experience in the above three ways to attract people to the gym and create sales opportunities for member consultants. People who come here generally have high intentions and great fitness needs. Relatively speaking, the chances of clinching a deal will be greater! V. Offer+Invitation Reward Simply put, it is to set up preferential policies, such as attracting customers in a way below the market price. Thank you for your question! If you need anything else, please feel free to pay attention.