First, friction hot spots

Some hot events in society happen in headlines or Weibo every day. Always pay attention to these activities, choose activities suitable for your gym, and attract the attention of potential customers through hot activities. And give some preferential efforts to promote the transaction.

Second, traditional festivals at home and abroad

The festivals in April are Tomb-Sweeping Day on April 5th, Grain Rain Festival on April 20th, Earth Day on April 22nd and Labor Day on May 1. Tomb-Sweeping Day is a festival to visit graves and worship ancestors, which is not suitable to be associated with gym activities. Grain Rain and Earth Day are not important enough, so people's holiday awareness is not strong and they are not used to it. You can plan some related words and pictures to be forwarded to friends circle and WeChat official account to brush the sense of existence. Among them, the most suitable festival for activities is Labor Day, and the relevant policies for activities can be made in mid-April and widely publicized through various means. Clarify the purpose of doing activities. If it is a profit-making activity, it is necessary to increase the preferential intensity and extend the activity time. If the purpose of the activity is to enhance the feelings between members and the gym, then we should work hard from the fun of the activity.

Third, the anniversary.

Celebration should be the most important activity in the gym in a year. If April is the anniversary month, you should make preparations one month in advance. Take out the greatest sincerity and bring it to members and friends, and increase publicity.

Fourth, changes in the surrounding environment.

The geographical location of each gym is different, and the activities for different situations are also very different. For a simple example, if you catch up with the winter and summer vacations, you can launch a short-term card suitable for the student party.