As one of the oldest carbonated drinks in China, Jianlibao Company was originally the head product of China Beverage Company, but at that time, carbonated drinks were not widely welcomed by people. As a carbonated beverage, Jianlibao itself has added electrolytes and other things that athletes need. People call him the oriental water of China. The fiber and electrolyte contained in Jianlibao can perfectly meet the needs of consumers, and it is a good choice for people who exercise and like fitness. At the same time, Jianlibao's design inspiration is also taken from the Olympic Mountain in Greece, which represents the spirit of sports and the attitude of product pursuit and quality development.

On the other hand, it is product marketing means. A brand can choose a suitable brand spokesperson, which can not only attract consumers quickly, increase product sales, but also enhance brand reputation to a certain extent. Taking brands such as Shaxian snack as an example, Shaxian snack has become a cost-effective brand and is synonymous with fast food restaurants. This is enough to see the importance of brand effect in the current market.

At the same time, Jianlibao always insists on sports and healthy marketing strategy, which is quite different from the propaganda slogan of most drinks in the market. Jianlibao goes deep into the youth market and is equipped with a good brand reputation and brand effect. Under the slogan of national fitness, Jianlibao echoes the development requirements of national sports, which can be said to conform to the development of the times and is a very wise choice.