People build structures-

Individual = self-cognition+industry cognition+purpose cognition

1. Identity tag: fitness instructor, student fitness, postpartum conditioning.

2. Professional endorsement: certificate/certification, fitness years, number of students.

3. Personality characteristics: strict and quick, cheerful in teaching, dedicated and enthusiastic.

Benchmarking topics-

1. Three actions, reducing fat "number" a day.

2. Tips to make it easy to lose weight.

3. Good food that you often eat during fat reduction.

4. A batch of sports equipment.

5. The general strategy for beginners to go to the gym.

6. "Digital" year coach fitness sharing.

7. Cheap things that fitness instructors are using.

8. What happens if a girl/boy insists on pushing iron?

Content output direction-

1. Professional skills:

Crowd division: have a certain foundation/fitness, etc. How to use the fitness equipment? The systematic training method of increasing muscle and reducing fat, the principle of scientific and technological meat and so on.

2. Knowledge transfer:

Crowd division: people who want to engage in fitness coaching industry, etc. For example, professional vocabulary: repeat Maximm(RM) and so on. How to get a fitness instructor qualification certificate? Knowledge in more specialized fields.

3. Dietary guidance:

Crowd division: athletes who are conscious and take action. How do people who gain muscle calculate the daily intake of protein and the converted amount of food? Diet control of people who lose fat.

4. Graphic display:

Crowd division: all people can be divided, which belongs to a user perception stage. This is almost a very basic content of sports track, but many people can't reach the crowd accurately. Huge page views will also increase the conversion of product users, and the content should conform to the user population contained in your user portrait.

Product positioning and content-

1. 10 service content:

Professional skills, knowledge transfer, course atmosphere, tracking and maintenance, data detection, supervision and reminder, diet guidance, holiday greetings, gfd, customer maintenance.

2.4 Service Mode-

Around the purpose: to facilitate the communication between you and users.

① Mode: online communication, telephone or on-site.

② Project: group class, private education, experience class and visit.

③ Content: time, place, people, courses and requirements.

4 registration: manual registration, small program app and other online.

3.3 Great change process

Except: soft and wide, brand customization, co-branding, etc. Most fitness programs are mainly taught offline, supplemented by online teaching.

Introduction of pre-sales basic consulting services: understanding the pain points of users, product quotation: festivals, seasonal classes, etc.

Understand the needs of service experience in sales: deal with treatment programs such as reducing fat and increasing muscle.

After-sales 12h online reply, effect tracking, investigation and return visit, favorable comments, etc.

Number start and double list table-

Novice personal ip number operation comparison table.

Change misunderstanding:

① Deeply cultivate the overall content of the product.

The content of the platform should be planned, which can guide the interaction and curiosity of very strong users.

Change consciousness:

① Change from an offline entity to an online active social person and brand person.

② Changing behavior: from selling goods to creating internal content.

Post content:

Diversified material output, from professional knowledge to brand and platform, and then from platform to personal private domain.

Coordination of activities:

① Preheating generates potential energy.

(2) interaction, put an end to blind one-way communication.

Private message:

① Strong content output.

② Strong active output.

(3) Leading into the group and further transforming various identities.

Small iP is also iP:

Suggestion: Life-oriented scenes, personal role setting.

Common core:

① Personal number conversion requires attention to the process.

② Interaction with users is a routine action, and personal number can promote performance growth.