The influence of folk sports on the overall sports culture construction is indirectly completed by directly affecting each individual. Its role in promoting the overall sports culture construction is mainly manifested in the following aspects. First of all, folk sports enrich the content and form of sports culture. As a kind of sports, folk sports are rich in content and diverse in forms, which embodies the compatibility and diversity of sports culture. Under the development situation of internet plus in the new era, the construction of sports culture can strengthen the inheritance and development of folk sports culture with the help of modern information technology, and promote the prosperity and development of the overall sports culture. In addition, folk sports contains profound national spirit and excellent traditional culture, which not only deepens the national characteristics and spiritual connotation of sports culture, but also contributes its wisdom and strength to promoting excellent ethics and promoting social harmony and stability.

At the same time, after years of rapid development in China, different regions have formed their own regional cultural characteristics, which also determines the uniqueness of national folk sports culture. As a unique cultural resource, folk sports culture covers many parts, such as fitness, tourism, leisure and so on, and finally leads to the leisure and pension direction of the next development of folk sports culture. On the one hand, it can promote the sustainable development of regional economy, and at the same time, it can devote itself to the stable progress of the whole society. Through the actual investigation, it is found that the emergence of the construction project of "sports characteristic town" has promoted the rapid development of sports tourism projects with folk characteristics, and then derived the model of "sports+tourism". To strengthen physical exercise and promote the progress and development of sports culture, we must devote ourselves to the continuous innovation of folk sports culture and to building a good sports industry mechanism in China.

Finally, from the perspective of morality and harmony, folk sports have promoted the strength of national sports, continuously enriched the content of folk sports culture, and promoted the all-round development of national sports culture. In the production and life of people from all walks of life, after years of accumulation, excellent folk sports culture has been formed. With the passage of time, the cultural part has been continuously screened, leaving all the cultural heritage that embodies the wisdom of the people. In order to give full play to the value of folk sports in sports culture, we must devote ourselves to the development of folk customs and constantly look for folk customs, hoping to get inspiration from them. In folk sports, on the one hand, it embodies strong fitness significance, on the other hand, it contains a perfect health practice system, in which we can intuitively see the wisdom of the broad masses of people, which are important guarantees for promoting the continuous enrichment of national folk culture.