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What kind of big data visualization is good-looking and intuitive?
For the problem of big data visualization renderings, I understand that the problem of the topic is divided into two aspects:

1, not bad

2, intuitive

Then we can talk about this big data visualization renderings in two parts.

First, good-looking is actually easy to achieve. On the one hand, we need to arrange the layout of the dashboard reasonably, on the other hand, we need good-looking design and color matching.

For example, one of our former colleagues analyzed her personal fitness data. Through a dashboard, she comprehensively showed her recent fitness situation.

Then the overall color scheme is consistent with the background, and the colors used in the graphics are also in the same color system, so the overall look is very comfortable.

(This picture is made by Yonghong Z-Suite)

Second, intuitive, in fact, this looks very easy. Many people think that it is intuitive to display data in the form of charts, but it is not.

There is such an example in Talking with Pictures, which can clearly illustrate this problem.

After reading this chart, most people will focus on the western region, thus thinking that the theme of the chart is "the western region accounts for almost half of the profits."

However, that's not necessarily what the cartographer wants you to pay attention to. He or she may want you to notice that "the northern region generates the smallest share of profits".

Therefore, if the current title is used, there is a risk of misunderstanding, so change the title to "the minimum profit output value in the northern region" or mark the northern region with different colors. This risk can be reduced, and the reader can focus on the data we want him to pay attention to.

So from this picture, we can actually see four points:

1, the number of contracts has increased.

2. The contract quantity has been fluctuating.

In March and August, the number of contracts reached its peak.

4. The number of contracts decreased twice in 8 months.

What point do you want to emphasize? The audience is not clear. You need to choose a theme you want to express as the title of the chart.

Therefore, I will think that "straightness" in intuition means to express information directly, "view" means that the chart you choose should be suitable for the information you want to express (you can read an article about chart selection in this part), which means that you don't finish making the chart, but emphasize the point you want to express through the title, color and so on.

In my opinion, intuition may be more important than looking good.