Practice summary is a comprehensive and systematic general inspection, analysis, research, analysis of achievements, shortcomings, experience and so on. The following is a summary of my gym practice, welcome to read!
This internship made me realize that "what you get on paper is always shallow, and you never know what you have to do." In a person's life, school is not a real forever school, but there is only one real school, and that is society. Schools make us better adapt to society, and society is the place to really hone us. College students' social practice is a good form to guide our students out of school, into society, into contact with society, into society and into society. It is a good channel to urge college students to join the reform and opening up, learn from farmers and train farmers to train talents; It is an effective way to improve thinking, cultivate self-cultivation and establish the concept of serving the society. By participating in internship activities, it is helpful for our college students to update their concepts and absorb new ideas and knowledge.
Looking back on this internship, I learned a lot, learned a lot of social experience from everyone I met, and improved my ability, which I couldn't learn at school. This made me understand:
1. Good at communicating with people in society. How to communicate well with people requires long-term practice. I didn't have the opportunity to work before, so I wouldn't be responsive to others, which would make the conversation cold and embarrassing. People will be integrated into social groups in society, and people will work together in Qi Xin to make their work more harmonious and get twice the result with half the effort. You should listen, be patient, and accept the advice given to you with an open mind.
2. Have confidence in your work. Self-confidence is not a numb boast, but an affirmation of one's ability. Lack of social experience, lack of education and other reasons will make you lack confidence. In fact, anyone is born with everything. As long as he has self-confidence, he can overcome psychological obstacles and everything will be solved. Through this internship, I realized that a large-scale fitness club must have several conditions if it wants to operate successfully:
1, the maturity of the local fitness market and the consumption power of consumers
2. Determine the future operation route of the club, such as the mass club or the middle and high-end club (the price of the mass card is relatively cheap, the number of members is relatively large, and the club area is required to be relatively large and the equipment is relatively large. The quality of the instrument is not high. Being a high-end club in high school is relatively expensive and requires a higher level of service. The quality requirements for instruments are also higher. )
The geographical location of the club is very important. Pay attention to the site selection, and there should be enough parking spaces under the clubhouse. There are relatively many members in large clubs, and insufficient parking spaces will bring a lot of inconvenience to members. It is best to have a high-end main residential area and a large enough parking lot next to the clubhouse.
4. Before a big club starts, the manager and the person in charge of the club should be determined. The management of large-scale professional fitness clubs cannot be properly managed by club investors alone, and special personnel must be appointed to manage them. And the pre-training of club staff. The staff includes: coaches, members and internal service personnel.
5. The choice of equipment brand of fitness club is also very important, and several points should be paid attention to in the choice of equipment. Don't buy equipment with too good brand, because the brand of fitness equipment is good or bad, only the coach can understand, what matters is the quality of the equipment. The quality of equipment depends on its training effect and service life. An experienced professional coach can basically distinguish the quality of equipment.
6. The choice of club management mode. For large clubs, the management mode adopts departmental management, and each department determines the management personnel. The coaching department should have a coach supervisor, a member supervisor and a lawyer supervisor. If necessary, you can identify a club management manager.
7. One thing is certain, how to promote the club well is directly related to the efficiency of return on investment. The publicity of a successful big club should be combined inside and outside. External words are planned by advertising companies, and internal words are the selection of coaches. For a new club, a coach is essential. When choosing a coach, we should be careful not to pay too much attention to the size of the coach. Excessive size will make fitness members conflict with each other, and the choice of age group is also very important. Choosing a relatively young coach is more energetic, and the coach must be a very United group. The age gap is large, which often causes inconvenience in communication. The coach's imagination is very important to the tourists' first impression.
Systematic management, planning and prediction have been formed in all aspects of the operation of fitness clubs. From the development and management of human resources, marketing, advertising programs to the development of fitness programs, foreign fitness clubs have a complete evaluation and development system. For example, American fitness clubs attach great importance to the development of human resources, provide employees with online training and different practical opportunities, cultivate excellent employees, and retain excellent employees through employee equity welfare plans. Face-to-face customer service system has also been developed in marketing. Through certain steps, we can confirm the needs of customers, retain customers, and closely combine with scientific research to find new market demand. They will study and forecast the market 2-3 years in advance, combined with a lot of market research and data analysis. In addition to the sports styles and habits of existing members, it will also combine market-related factors such as population distribution, age distribution, aging speed, health influencing factors, medical trends and cultural development. For example, make statistics on people who die of various diseases every year in the United States, and put forward a fitness plan for health protection to ensure the fitness effect of members. Pay attention to brand building and not blindly expand rapidly. At present, the market penetration rate of American fitness clubs is about 15. 7%, but this process took nearly half a century. Almost all CEOs are emphasizing the importance of brand building in this industry, suggesting that we should do our clubs well one by one, instead of developing our own clubs by rapid expansion, which will soon fail.
The concept of management. In the operation of foreign fitness clubs, fitness as a way of life is carefully introduced to members. They encourage members to change their lifestyles, integrate fitness into their lives, protect their health, improve their quality of life and improve their mood. Fitness is a way of life, that's all.
The starting point and end point of industrial development, even if members don't join the club for their own reasons, advise customers not to give up fitness.
Fitness industry is combined with insurance, medical treatment and rehabilitation. For example, through cooperation with insurance companies, members' fitness plans and health insurance are integrated, and members become members of health clubs while paying health insurance. Proper fitness reduces the risk of insurance companies paying medical expenses, and at the same time expands the market population of fitness clubs.
Based on the relatively mature operation of the fitness industry, the ambitions of foreign fitness clubs for the fitness market in Asia, especially in China, are obvious. Before coming to Mianyang, they made a long-term investigation on the current situation of the fitness market in China, and obtained a lot of data and analysis results. China's fitness market is developing rapidly, China's economy is developing rapidly, people are getting richer, and spending on health and education is increasing. Compared with the aging in Europe, the market in China still belongs to young people aged 30-40, and it is a possible choice for them to join a health club. The initial success in China made them realize the need to speed up the pace of the fitness market in China. However, China has its own 5,000-year cultural history, including fitness methods such as Tai Ji Chuan, Qigong and Wushu. Therefore, we must respect the culture of China and constantly explore new profit models. For example, there are not many obese people in China, and 20% of those who come to the club for fitness are to lose weight, and about 30% are to gain weight. At the same time, socializing is also the need for China people to go to the gym. The peak time for China to use the gym is at night, not in the United States and the United States. After years of exploration in Japan, they also realized that if the western model wants to stand in the East, it must meet local standards and make some changes, meet the needs of the local market and culture, and use local people as employees. At present, the market penetration rate of fitness clubs in China is 3%, and there is still much room for growth. The United States has 300 million people and more than 26,000 health clubs, while China has1300 million people, but only 1480 clubs. China's economy is still developing rapidly. With such a big market, they have to make great efforts to make all kinds of positive preparations recently.
Fitness clubs in China have developed for more than ten years, but limited by economic development and cultural concepts, going to clubs for fitness has not been accepted and respected by more people until recent years. As the vice president of China Sports Industry introduced at this meeting,' the sports and fitness clubs in China have also shown the following changes: 1, and the business area is increasing; 2. From single store operation to chain operation; 3. From pure hotel management to various commercial and community fitness clubs; 3. The quality of employees in the fitness industry is also constantly improving; 4. The club is developing towards more fitness programs and a more comprehensive system. However, there are still many problems to be solved in the market-oriented examination:
The orientation of the club is not clear. A considerable part of the investment in fitness clubs is based on a simple idea that the combination of houses, decoration, equipment and coaches is a fitness club. It is difficult to maintain in actual operation. This is a positioning problem. I'm afraid many fitness clubs can't clearly answer why people provide fitness places and what kind of fitness services they provide. Recently, when I saw new fitness programs, I rushed to introduce them to show that I am not behind the times, but I didn't really investigate what services members value most.
The management of the club is not meticulous. Fitness club belongs to the service industry, so the quality of management directly affects the quality of fitness service. However, many domestic fitness clubs are large in size and expensive in equipment, but their management can't keep up. According to the 20xx Annual Survey Report of China Fitness Clubs made by Asia Fitness Institute, there are 88 fitness clubs in Beijing alone, with a business area of 1.500 square meters, accounting for 25% of the 343 fitness clubs in Beijing. 7%, according to the regulations of China Bodybuilding Association, fitness clubs with a business area of more than 800 square meters belong to super-large clubs. But this kind of club management is still relatively rough. Human resources, finance, fitness programs, marketing and other aspects can only be called systematic management.
There are several. Even the staff who participated in the survey report said that a big club was still there a week ago, and when it went back a week later, its door was closed and closed down. It can be said that management is a very important factor. Many club owners are complaining that management is a difficult problem and are looking for experts who can do a good job in club management.
Club management is not combined with regional environment and culture, and the competition is out of order. Without accurate positioning and refined management, it is impossible to grasp the consumption psychology of members and the cultural construction of clubs. Therefore, almost all clubs are caught in the homogeneous low-price competition, and the price war has become a helpless choice for club competition. From the early days of fitness, from 5000 yuan a year to less than 1000 yuan now, you can exercise in a fitness club with good decoration and equipment for one year, which is definitely true for the owner of the fitness club. Practice is to apply the theoretical knowledge learned to objective reality, which means that the theoretical knowledge learned is useful. If you only study and don't practice, what you have learned is equal to zero, and theory should be combined with practice. On the other hand, practice can lay a foundation for finding a job in the future. Through this period of practice, you can learn something that you can't learn at school. Because the environment is different, the people and things you contact are different, and the things you learn from it are naturally different. Learn to learn from practice and practice from learning. Because new things are constantly emerging every day, we should not only learn well what we have learned in school, but also learn other knowledge from life and practice, and constantly arm ourselves from all aspects, so as to stand out from the competition and express ourselves.
In practice, we must be a serious and responsible person, know how to use our own logical thinking, and improve our language expression and communication skills. Not only dare to speak, but also think about how you can make others interested in what you say, how you can make what you say more attractive and make others accept your point of view more easily. In addition, we must face life with a positive attitude. In order to reach a higher level, we must have strong perseverance and constant perseverance, strive to get rid of our own shortcomings, establish a brand-new self, learn to give full play to our subjective initiative, and strive to learn all kinds of knowledge and technology. Enrich your life, let yourself gain something every day, and learn to reflect, so as to keep moving forward. Only in this way can we not be eliminated by society and gain a foothold in society.
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