Philo, whose Chinese name is Philo, was founded in the Italian town of biella in 19 1. Now it is a century-old sports fashion brand. Feile is a textile and knitting clothing brand founded by Feile Brothers. In 1970s, in order to cooperate with diversified development, Philo turned to sportswear and successively developed tennis, golf, fitness, skiing, mountaineering, basketball and other series.
In August 2009, Anta acquired Fila's business in China market, making it a brand of Anta and making it operate independently. But it is worth noting that Philo is different in domestic and foreign markets. Although it still operates independently under the brand of Fila in China, it belongs to a sub-brand of Anta, while the foreign brand of Fila belongs to GLBH, not to Anta, so there will be some differences between the two Fila.
Pei Le's Centennial Celebration.
20111013 The launch conference and centennial celebration of Feile brand with the core concept of "the return of the century-old Feile fashion" was held in Beijing in 798? D-Park Art District was held in cauldron, which opened the 0/00th anniversary celebration of the century-old Italian lifestyle brand FILA/KLOC.
Clothing, shoes, backpacks, watches, glasses and other items with great historical value and commemorative significance have been constantly innovating in this colorful century-long journey, always leading the trend and witnessing the diversified development and enterprising spirit of Philo.
The venue layout of this celebration can be described as a perfect combination of century-old classics and modern fashion: Philo deliberately moved the Italian Centennial History Museum to the event site, allowing guests to appreciate every historical treasure at close range and trace back to the wonderful moments of a hundred years ago. Covering an area of 65,438+0,300 square meters, this fashionable and dynamic show brings guests back to the modern city in the light and shadow transformation of the 3D show.
Reference to the above content: Baidu Encyclopedia -FILA