At the new product launch conference of Xiaomi Civi, Xiaomi released a new home appliance product for young users-Mijia mini washing machine 1KG. This product is the second washing machine for young people, focusing on the high-temperature boiling and washing function designed for cleaning close-fitting clothes, which can deeply sterilize and remove mites.
The importance of Internet companies selling three magic weapons of hardware: face value, marketing and cost performance. In the field of home appliances, these three magic weapons are more important. At present, traditional manufacturers have little innovation in product design, and the design of household appliances has continued for many years, so that young people who are deeply influenced by extreme simplification are often dissatisfied with the value of household appliances. This is an excellent opportunity for young Internet brands, and it is also a great advantage for Xiaomi Mijia and Eco-chain companies.
The technology dog started this new product for the first time, and quickly understood this new product through the hands-on experience of the technology dog.
Appearance analysis: "Mi-Look" design language covers an area of only 0. 16.
At present, there are two main types of washing machines on the market: pulsator washing machines and drum washing machines, each with its own characteristics. With the upgrading of consumer life and the liberalization of the national "two-child" policy, the maternal and child market has gradually entered an outbreak period, and consumers' demand for maternal and child appliances has also shown a growing trend. In addition, affected by the epidemic, people's health awareness has been greatly enhanced, and the segmentation of healthy maternal and child appliances has gradually become a "just need".
As we all know, mothers and babies are more sensitive and have higher requirements for the health, safety, comfort and convenience of products. Through the "baby washing" mode, Mijia mini washing machine can become a special washing machine for children. Children have delicate skin and weak resistance. Don't mix clothes with adults. Cooking and washing at high temperature can remove harmful bacteria and avoid cross infection.
Mijia mini washing machine inherits the simple and white "Mi-Look" design language of Xiaomi products. The desktop design is compact, covering an area of only 0. 16. The bathroom and balcony can be placed at will, which not only saves space, but also can be used as a versatile home scene. The top of the washing machine is a fully hidden touch screen, which can operate a variety of programs with one button, which is very convenient.
Mijia mini washing machine has a gold capacity of 1kg, which is suitable for changing personal clothes. One-time washable 1 set of fitness clothes, 4 sets of baby clothes, 2 sets of underclothes or 10 towels can meet the daily replacement needs of single or family users for close-fitting clothes.
At the same time, Mijia mini washing machine has built-in 16 kinds of care programs, including underwear washing, baby washing, pasteurization washing, towel washing, silk washing and other modes, among which quick washing can finish the clothes of the day within 24 minutes. 10 special stain washing, providing different professional washing schemes for baby food, soil stains, chocolate stains, collars, cooking stains, etc.
In addition, Mijia mini washing machine has also added many intimate functional designs. For example, the double-layer barrel cover is designed to prevent users from being scalded by high temperature when using, the handle position is added at the bottom to facilitate handling and moving, and the anti-slip silicone pad is arranged at the bottom to ensure smooth operation and no displacement.
How to use mijia washing machine Mini correctly?
As a part of Xiaomi's ecological chain, the intelligent experience brought by Mijia mini washing machine is equally excellent. It not only supports Mijia APP control and Xiao Ai's voice control, but also connects smart home devices. It can also upgrade the OTA online system, which can bring a "in a word" intelligent experience.
First of all, users can download Mijia APP according to the QR code on the manual. If you have used Xiaomi's products, there must be a Mijia APP. After the download and installation is completed, open the "Mijia APP". At this time, the APP can search for Mijia mini washing machine, and the Wi-Fi indicator of Mijia mini washing machine flashes, waiting for connection. When the Wi-Fi indicator lights up, the connection is successful.
After the connection is successful, "Mijia Mini Washing Machine" can be displayed normally in Mijia APP. Click on the operation interface of Mijia mini washing machine, and it can be clearly found through the interface prompts that the operation page on the APP side is familiar, with typical Mijia design style, clear and eye-catching green color matching, and relevant information on the status bar is clearly visible.
As a special washing machine for personal clothes, Mijia mini washing machine provides four temperature modes to choose from to meet the needs of different washing scenes. Among them, high-temperature cooking with the highest water temperature of 90 can effectively remove bacteria, 60 water temperature can deeply remove mites and sterilize, 40 water temperature is suitable for efficient removal of stubborn stains, and normal temperature can protect the original luster of clothes without damaging them.
According to the detection of professional institutions, Mijia mini washing machine can effectively remove the three major molds hidden in close-fitting clothes at 60℃, in which the removal rate of Staphylococcus aureus and Escherichia coli in pasteurization washing mode is 99.99%, and the removal rate of Candida albicans in underwear washing mode is 99.3%.
Mijia mini washing machine can also deeply kill mites hidden in clothes and remove pollen allergy sources through high-strength water flow scouring and 60 high-temperature heating. Tested by professional institutions, the removal rate of mites and pollen allergens reached 99.9% and 99.8% under the water temperature of 60 and baby washing mode, effectively reducing the allergic problems caused by unclean clothes.
Users can make an appointment for washing, issue instructions on washing procedures and inquire about the remaining washing time through Xiao Ai. After the laundry, Xiao Ai can give a voice prompt, and the smart clothes rack on the balcony will automatically descend and turn on the light, which is convenient for clothes collection.
Compared with Mijia washing machine, the mini version can be used as a supplement to Mijia washing machine to meet the needs of washing small pieces of commonly used clothes. The two complement each other and bring a more efficient and convenient washing experience.
Experience summary:
If Internet hardware wants to succeed, the most important thing is cost performance. 20 1 1 year, since the price of Xiaomi's first-generation mobile phone 1999 fell from the sky, hardware manufacturers under the banner of the internet have not been exempt from customs. Whether it is the mobile phone in those days, the TV later, or today's air conditioners and washing machines, the only sharp knife for Internet companies to enter the field of traditional manufacturers is price. For the first time, there was a lively scene of grabbing a mobile phone in the past, and it was sold out in a few seconds. For example, air conditioning provides a six-year warranty, which is equivalent to the mainstream service in the industry. Mimi's family is quite sincere.
Xiaomi's Internet thinking has brought new vitality to the traditional home appliance industry. Faced with the weak growth of the current industry market and the attack of traditional home appliance brands, Mijia mini washing machine does not have an absolute advantage in hardware. The main advantage lies in software, and perfecting the ecological closed-loop system of smart home is the core goal of its industry development. Xiaomi, who brought the Internet thinking tag into the home appliance industry, is very successful at present, bringing new vitality to the traditional home appliance industry, accelerating the pace of "internetization" in the home appliance industry, and allowing everyone to enjoy the fun of science and technology. In fact, it is not only the kindness of price, but also the user experience, which is unprecedented.
At present, mini washing machines have not been widely popularized, and the stimulation of value-added products has greatly reduced the decision-making cost of consumers. If you have a good experience after buying it, it is estimated that it is inseparable. Combined with its function and experience, if you have never used this kind of product before, it is very suitable to choose Mijia mini washing machine.