Zhang Yijun, the first vice chairman of China Audio-visual and Digital Publishing Association and chairman of the Game Working Committee of China Audio-visual and Digital Publishing Association; Wang Yayuan, Vice Minister of Propaganda Department of Shanghai Municipal Committee; Tang Jiajun, Deputy Secretary-General of China Audiovisual and Digital Publishing Association and Secretary-General of Game Working Committee of China Audiovisual and Digital Publishing Association; Ding Xiaoling, Director of Network Publishing Department of Propaganda Department of Shanghai Municipal Committee; Sun Yu, deputy director of the Propaganda Department of Pudong New Area District Committee and deputy director of the District Cultural and Sports Tourism Bureau; Han Zhihai, Vice President of Wang Shun Science and Technology and Chairman of Shanghai Hanwei Hangheng Exhibition Co., Ltd. and other guests attended the conference.
All the guests present at the press conference
Zhang Yijun, First Vice Chairman of China Audio-visual and Digital Publishing Association and Director of Game Working Committee of China Audio-visual and Digital Publishing Association.
Wang Yayuan, Vice Minister of Propaganda Department of Shanghai Municipal Committee
Tang Jiajun, Deputy Secretary-General of China Audiovisual and Digital Publishing Association and Secretary-General of Game Working Committee of China Audiovisual and Digital Publishing Association.
Ding Xiaoling, Director of Network Publishing Department of Propaganda Department of Shanghai Municipal Committee.
Sun Yu, Deputy Director of Propaganda Department of Pudong New Area District Committee and Deputy Director of District Culture, Sports and Tourism Bureau
Han Zhihai, Vice President of Wang Shun Science and Technology and Chairman of Shanghai Hanwei Hangheng Exhibition Co., Ltd.
At the press conference, Zhang Yijun, the first vice chairman of China Audiovisual and Digital Publishing Association and the chairman of the Game Working Committee of China Audiovisual and Digital Association; Wang Yayuan, Vice Minister of Propaganda Department of Shanghai Municipal Committee, delivered speeches respectively; Tang Jiajun, Deputy Secretary-General of China Audio-visual and Digital Publishing Association and Secretary-General of Game Working Committee of China Audio-visual and Digital Association, introduced the epidemic prevention and control and on-site security of this ChinaJoy exhibition; Sun Yu, deputy director of the Propaganda Department of Pudong New Area Committee and deputy director of the District Culture, Sports and Tourism Bureau, introduced the development of ChinaJoy and Pudong New Area in the past ten years, and the outstanding contribution made by ChinaJoy in the development of digital entertainment industry. Han Zhihai, Vice President of Wang Shun Science and Technology and Chairman of Shanghai Hanwei Hangheng Exhibition Co., Ltd., introduced in detail the preparations and highlights of this year's ChinaJoy Exhibition and ChinaJoyPlus Online Carnival.
At the same time, the signing ceremony of "ChinaJoyPlus Online Carnival" was specially added to this conference, which was a grand gathering of strong alliances and * * *. At the press conference, representatives from various cooperation platforms of ChinaJoyPlus Online Carnival: Li Zhenyu, deputy general manager of Weibo Game and Animation Operation Department, Ma Maiden, senior director of the platform, Liu Lu, the second-level vertical operation, Zhao Liqi, head of Aauto fast-moving e-sports, Yang Siyan, head of game live broadcast, Zhou Li, director of Migu Mutual Entertainment Marketing Department, and Shanghai, vice president of Wang Shun Technology, the organizer of ChinaJoyPlus Online Carnival, took the stage together. All the government guests attending the meeting also witnessed ChinaJoy, an important historical milestone. The signing ceremony is undoubtedly of far-reaching strategic significance to ChinaJoy.
Partner signing ceremony of "ChinaJoyPlus Online Carnival"
202 1ChinaJoy, fully interpret the highlights!
I. Basic information and highlights of the exhibition:
202 1 The 19th ChinaJoy will be held in Shanghai New International Expo Center from July 30th to August 2nd. The theme of this year's exhibition is "Science and technology create dreams and win the future". This year's ChinaJoy exhibition is large in scale, which has obviously recovered from last year's epidemic. Among them, there are more than 300 BTOC exhibitors with an exhibition area of 654.38+0.2 million square meters. There are more than 200 BTOB exhibitors with an exhibition area of10.5 million square meters. Among them, there are more than 100 foreign exhibitors, accounting for about 30%. At home, the three major telecom operators, China Mobile, China Unicom and China Telecom, all participated in the exhibition. Well-known digital entertainment companies, such as tencent games, Netease Games, Shengqu Games, Billie Billie, Giant Network, Perfect World Games, Aauto Quicker, Duoyi Network, 360 Games and Heartbeat, participated in the exhibition.
AmpTapTap, IGG, Xishanju; JD.COM, a well-known e-commerce platform; First-line intelligent hardware companies such as Huawei, OPPO, VIVO, Lenovo, Glory, Xiaomi, Tongfang and Yijia actively participated in the exhibition. Internationally, world-renowned digital entertainment companies such as Bandai Nanmeng Palace, Blizzard, DeNA, Sony Interactive Entertainment and Ubisoft all participated in the exhibition on a large scale, and world-renowned high-tech companies such as Intel, Qualcomm, AMD and Samsung gathered here to make wonderful appearances.
In order to lay out new potential growth points of the industry, this year's ChinaJoy will add a number of theme exhibition areas for the first time, including: Chaopin Pavilion, Wan Chao Handicraft and Model Theme Exhibition Area (CJFM), VR/AR Theme Exhibition Area, Science Fiction Theme Exhibition Area, Creative Game Exhibition Area, Digital Man Theme Exhibition Area, the first China Game Innovation Competition Exhibition Area, etc., which will bring more comprehensive and richer new digital entertainment experiences to hundreds of thousands of live audiences.
The game "going out" is an important development topic of China's game industry in the new period of high-quality development. During this year's ChinaJoy, the 20021International Game Business Conference will be held with the theme of "Innovative Exploration on the Road of Game Globalization in China", inviting outstanding overseas enterprises to share their advanced experience in precise positioning, content promotion and localized operation. Build a communication platform for small and medium-sized enterprises, display national games and indie games with China cultural connotation, and help small and medium-sized enterprises to achieve diversified expansion in the sea. At the same time, we will hold a symphony concert with the theme of games in cooperation with professional orchestras to fully display the artistic image of China's independent research and development of game products, and effectively improve the quality and level of going to sea.
At the same time, the exhibitions, conferences and activities of ChinaJoy are rich in content. Part of the exhibitions will be held at the same time: the 6th International Intelligent Entertainment Hardware Exhibition (eSmart), the 8th China International Animation and Derivatives Licensing Exhibition (CAWAE) and the 2nd ChinaJoy Fashion Toys Exhibition (CJTS); The conference will be held at the same time: China International Digital Entertainment Industry Conference (CDEC), 202 1 Global E-sports Conference, Global Game Industry Summit, Global Cloud Game Industry Conference, China Digital Entertainment and Virtual Reality Industry Conference, China Digital Entertainment Investment and Financing Conference, China Game Developers Conference (CGDC) and International Game Business Conference; Activities held in the same period: official activities organized by the organizers, such as ChinaJoyCoverCoser Cover Competition, ChinaJoyCosplay Super League, ChinaJoy Dancing Excellence _ National Dance Company Festival, Luo Shanghua House Award, Luo Shanghua House Rookie Competition, and wonderful exhibitor activities organized by various exhibitors in the same period.
At present, all kinds of tickets and certificates of ChinaJoy this year are expected to be officially put on sale on June 23rd. Among them, ChinaJoyBTOC tickets can be purchased at ChinaJoyAPP, ChinaJoy official WeChat applet (CJ Rubik's Cube) and barley net; ChinaJoyBTOB professional audience cards and participation cards of various conferences at the same time can be purchased on ChinaJoyAPP and event platform.
Second, ChinaJoy online and offline wings Qi Fei, ChinaJoyPlus online carnival started.
With this ChinaJoy offline exhibition, the 202 1ChinaJoyPlus online carnival will be launched at the same time. The project is divided into two sub-brands of ChinaJoyPlus, namely "over-broadcast" and "over-purchase", and will be jointly built with many mainstream online traffic platforms (including Tik Tok, Aauto Quicker, Bi Li Bi Li, Weibo, Xiaohongshu, Betta, Mi Gu and Taobao Live). The presentation of ChinaJoyPlus online carnival this year has been further upgraded compared with last year. The organizer plans to build a special live broadcast room at the exhibition site, equipped with professional equipment, and hire a professional content planning team and director team. Among them, ChinaJoyPlus "Super Broadcast" will combine Tik Tok, Aauto Quicker, Bi Li Bi Li, Weibo, Xiaohongshu, Betta and Mi Gu to present a wonderful visual feast online through live broadcast, short video and cloud game trial. ChinaJoyPlus "Super Purchase" will be combined with Tik Tok, Taobao Live, Migu and other cooperation platforms, and will be presented in various online e-commerce forms every day during the four days of the exhibition to create an e-commerce theme carnival. At the same time, the organizers of ChinaJoy will also closely unite with major well-known digital content enterprises to maximize the content of ChinaJoyPlus online carnival in the form of content creation, and simultaneously give greater content support to the immersive experience of offline ChinaJoy exhibitions.
Three. Epidemic prevention and control and exhibition site safety guarantee, formulate and improve epidemic prevention measures and fully implement them.
This year's ChinaJoy Exhibition, the organizing committee and government leaders at all levels attached great importance to it, set up a safety work leading group, and formulated a comprehensive safety work plan and emergency plan. In view of the special situation of epidemic prevention and control, in order to ensure the safe and orderly development of this ChinaJoy exhibition, the exhibition will carefully follow the requirements and guidance of the epidemic prevention departments in Shanghai and Pudong New Area, formulate perfect epidemic prevention measures and emergency plans, focus on all links involved in epidemic prevention and control, implement details and responsibilities to people, and scientifically standardize the epidemic prevention work in the early and on-site of the exhibition.
The organizing committee will strengthen the epidemic prevention work at this year's exhibition site, ensure the health and safety of the audience at the exhibition site, actively encourage the vaccinated audience to participate in the exhibition, and launch a number of incentive measures for the vaccinated audience (notice). Actively advocate the spirit of public epidemic prevention that everyone is for me and I am for everyone, fully mobilize the audience who bought tickets before the exhibition, and lay a good vaccination in advance, so that ChinaJoy's epidemic prevention can run out of China's speed, China's strength and China's reputation.
In terms of epidemic prevention and control, this year's epidemic prevention and control plan generally follows the general principles of "six musts", that is, you must ask for your identity, record information, take your temperature, wear a mask, do a good job of disinfection, and deal with emergencies. Ensure the formulation, implementation, inspection and rectification of prevention and control measures from the aspects of institutions, systems and specialties. Admission will be registered in real-name registration system. Tickets will be registered online by real name (including ChinaJoy official APP and applet, barley ticketing website), and visitors will be booked. Enter the venue on the spot with "health code", "ID card", "passport" and valid documents for participation. Do not provide off-site ticket sales to avoid crowding. When the audience enters the venue, they should check the application code and temperature detection, strengthen the all-round and accurate temperature measurement of the admission personnel without dead ends, and capture abnormal situations.
On-site safety: In order to hold the Games smoothly, steadily, safely and successfully, and ensure the safety of life and property of the public and public property, the Organizing Committee will guide, supervise, inspect and implement various safety management work from different angles. We have formulated safety plans including entrance and exit management and crowd control, on-site medical rescue, epidemic prevention, fire safety supervision, booth construction safety management, on-site showgirls and actors management, on-site clothing management, lost items management, on-site exhibitors' activities management, and safety responsibility management. Improve all kinds of exhibition security emergency plans and emergency response plans for major critical diseases.
In this prosperous time, 2002119th ChinaJoy will present an annual digital entertainment feast for players and audiences all over the world! By then, the eyes of the global digital entertainment industry will once again focus on Shanghai, and people from the industry at home and abroad will gather here again to participate in the grand event!