Pre-sale, the word, is familiar to everyone. Literally, pre-sale, taking money first and then giving goods, has become an advance payment for commodity members, and merchants can only confirm it as an advance payment if they receive the account. From this point on, mistakes began to appear. The stupidest is the business owner, the second is the customer, and the smartest is the pre-sales team.

Let's look at the two-page pre-sale publicity map first.

There are two common forms of pre-sale, one is the opening of a new store, and the other is the decoration of an old store.

Either way, it is right to stand from the boss's point of view. Quickly withdraw liquidity. Now the customer's point of view is also right. Enjoy preferential activities at a low price, which is worth buying. As a pre-sales team, the same is true. You pay me, and I will help you withdraw money quickly. It's really three points and one line, achieving * * * knowledge. I want to laugh, how many bosses are deceived by this move.

First of all, let me talk about how the pre-sale cost blinds the boss. Suppose there is a 2000-square-meter comprehensive fitness club in this town now. * * * Need to invest nearly 2 million. First, the boss asked for a pre-sale, and now the pre-sale in this town is 2 million. The pre-sale team starts to charge the entrance fee when they enter the site, which is about 30,000-50,000 yuan. After entering, the wage cost of driving a chartered car is about 35% ~ 40%. The boss just needs to cooperate. There's hardly anything else. After the pre-sale, the boss is happy 1.2 million. How can I get my money back easily? The general pre-sale in this town is to apply for a three-year card. Now we begin to calculate.

1.20,000 ÷3 years = 400,000, and we confirm the annual income of 400,000.

The monthly cost of a 2,000-square-meter storefront is about1.5 ~ 2,000/200,000. In this case, we can only offset the cost for two months. What about 1 month? This is a man-made performance. Where the performance comes from, it is called new resources. What to do five years ago was not a big problem. Now there are more than 30 new resources in this town, which will be pre-sold for a while. The original new resources have become pre-sale resources, so how many new resources are there? Without new resources, the cost cannot be made up. I see. Who panicked? The pre-sale team patted their ass and left.

From the financial point of view, there are two accounting methods to determine income in China, one is called cash basis and the other is called accrual basis. The first one is relatively simple. On July 1 day, I will apply for a 3-year card of 2 100 yuan for you, so that 2 100 yuan can be included in July income. However, this method is clearly stipulated in China's accounting, which should be adopted by special industries and treated by accrual basis in general industries. Suppose you apply for a three-year card of 2 100 yuan on 1 0/day. 1 Confirm revenue. 2 100÷3÷ 12 = 58 yuan, and the other 2 142 yuan are all included in the advance accounts. This money belongs to members and should not be squandered, but it was spent in advance. Why? Because of the cost. A store is 200,000 yuan. Only when one person confirms 58 yuan's income every month can 3,448 members make ends meet. Breakeven is always negative.

Let's think about it. The three gyms, Haosha, Yima Wade and Wales, have been so busy these days that they have closed down one after another. These three gymnasiums were the first in the whole industry to enter China, and have been in existence for 20 years, with the highest monthly performance exceeding 100 million yuan. Later, the gym was full of case template teaching. Is there something wrong with their management? It's been 20 years, and the management is very formed. Why is it still closed? The reason is simple, the disadvantage lies in the root, that is, pre-sale.

Then someone may ask me that it can be avoided without pre-sale. I want to answer that the boss doesn't want to recover the money in time and make a profit slowly. I think I am the boss. I can't do it. Then someone asked me if it was wrong to do it or not. What should I do? If you find a way, please contact the chicken to help you minimize the risk. 16634113077 My mobile phone? Use wechat.

By the way, I remember the last time I went to Beijing to study, the management teacher really boasted and talked, but I'm sorry. I have studied listening and speaking, so I asked the teacher, why didn't you say it yourself? Why don't you open a gym? You can definitely make money. The teacher froze in an instant, and no student dared to ask. Then he said to me, "To tell you the truth, classmate, I bought it by experience before, and I was scared."