1. Grasp new consumption and young people's aesthetics.
Anta first adopted the acquisition strategy, and acquired brands such as Feile brand, Sprati and Kelon Sports. This acquisition method also allows Anta to successfully enter the high-end market. After acquiring the brand, Anta also initiated joint ventures with several brands, and jointly launched basketball shoes with Coca-Cola and Iron Man. In addition, Anta brand also chose Bai Jingting and Yibo as spokespersons, which won the love of young people in many aspects.
2. Anta has a good cost performance, which is within the tolerance of the general public.
Compared with Adi and Nike, Anta's sporting goods are more cost-effective and moderately priced. In addition, the quality and reputation of Anta shoes have maintained a positive growth. Another important reason is the growing demand for outdoor sports. Anta's successful transformation in recent years can fully meet people's demand for outdoor sporting goods.
3. The rise of China people's patriotic consciousness.
People used to clamor for imported products, but with the development of China, people no longer tend to foreign brands. In addition, many foreign brands have insulted China one after another, and people's demand for foreign brands has dropped sharply, but they have turned to domestic products. And the domestic products are also very powerful, and Anta is one of them. I have to say that the progress of Anta has made the road of the rise of domestic products take another step forward.
Retailers commented that the rise of domestic products actually depends on original strength and technological upgrading. Anta has run in the forefront. I sincerely hope that Anta can become an international sports brand as soon as possible, and I also hope that other domestic brands will step up their pace and make China brand glow.