One is to send things that can lead to repurchase, such as drinks, dishes, vouchers and so on. And attract customers to buy again through gifts. After all, no one can drink dozens of bottles of wine at once and will definitely come again. < < br > > The second is to send high-value things, such as water purifiers, sweeping robots, red wine and so on. Why send something with a high sense of value? Because customers charge 500 yuan, most merchants take out 200 yuan to buy gifts. In addition, where does 300 yuan's "value" come from? This requires the purchase of high-value products. For example, the purchase price of a water purifier is 100, and the customer thinks it is worth 500, which means the perceived value of 400 yuan is increased, which is what the customer thinks is cheap. < < br > > Third, horizontal alliance, for example, you can cooperate with the gym and send a one-month fitness experience class; Cooperate with the beauty salon and send two beauty experience cards; Cooperate with the yoga studio and send 5 yoga classes; Cooperate with mobile phone shop to send tempered film. Horizontal alliance has two advantages. First, the cooperation between alliance merchants is equivalent to everyone enjoying their customers. Moreover, the businesses that can cooperate have overlapping customers, such as mobile phone shops and gyms, mostly young people. Second, products provided by horizontal alliance merchants are usually free, but when they are given to customers, they can promote the value of 500 yuan Fitness Monthly Card. In fact, the monthly gym card is really 500 yuan, just to divert customers, give us preferential privileges, and facilitate the promotion of gift value. Even some merchants have made a stunt of 500 free 1000, that is, through alliance merchants+super gifts. Customers generally don't refuse super gifts, because if you buy 500 for free, the 500 yuan he bought first will directly deduct the consumption, which is equivalent to taking the gift from 500 yuan for nothing, while the merchant only spends 100 yuan on the gift, which is a win-win situation. Why not? However, it should be noted that when choosing super gifts, merchants must choose by themselves to avoid affecting the customer experience by sending inferior products.