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Nike brand story

In 1980s, Nike products began to enter the homes of ordinary people (especially teenagers) from track and field and gyms. Nike must try its best to expand the appeal of Nike advertising without losing the traditional market of formal sports. For this reason, just like Levi's brand (founded by Levi's, the inventor of jeans, the leading brand of jeans), Nike must become an integral part of youth culture and a status symbol.

Nike is fighting in two completely different markets. The problem it faces is how to achieve balance and consistency in adapting to public awareness and promoting sports achievements. Nike has begun to rethink its advertising strategy.

1986, an advertisement promoting Nike inflatable insoles is a real breakthrough. In the advertisement, Nike adopted a brand-new concept, not the usual method of blindly promoting the technical performance and advantages of products, but the famous song Revolution played by the famous Beatles, which represented and symbolized hippies.

In the rebellious new rhythm and melody, a group of Americans wearing Nike products are doing fitness exercises crazily. This advertisement accurately caters to the new changing trend and trend of the times in the field of fitness, which is refreshing.