The growing fitness market has attracted countless "investors" who are eager to dig gold. In 2002, clubs of all sizes competed to start business, which set off a massive "fitness storm". According to statistics, at the beginning of 2005, there were about 12000 health clubs in China, and there was one health club for every 10000 people in China. The rapid expansion of the fitness market has brought great business opportunities to the fitness industry.
As we all know, although the fitness industry is recognized as a sunrise industry, in the current fitness market in China, most fitness companies do not have technical advantages, and even lack the minimum business philosophy, service philosophy and operation mode. Especially in the service with a profit of more than 90%, the lack of brand advantage, lack of technology, lack of personnel, irregular management, high operating costs and difficult profitability have become the bottlenecks restricting the development of fitness clubs. How to break through this bottleneck and get rich returns?
In order to promote the healthy development of the sports fitness service market, we should carry out unified and standardized management of sports practitioners, so that relevant practitioners can have standardized professional quality and skills, thus ensuring that the majority of fitness enthusiasts can get safer, more scientific and more professional fitness services. Hong Kong Sports Coaches Association (HKSCA) is a member of many international fitness associations, such as International Fitness Mass Sports Association (TAFISA), International Health and Sports Clubs Association (IHRSA), International Yoga Alliance Association (IAOYU), International Yoga Association, American Fitness Association (AFAA), etc. It is also a designated training institution for senior private education in many fitness institutions, such as Hong Kong Fitness Club and Fitness First Fitness Club. As a first-class training institution in Asia, our association has broken through the single training mode taught by most training institutions. In addition to the theoretical knowledge of fitness, it also provides students with training including nutritious diet and injury treatment, personal training and sales, and arranges practical courses for students. Committed to building a first-class fitness instructor and member sales elite with first-class technical level, advanced teaching methods and strong sales ability.
The fitness industry is developing rapidly ~ Many fitness instructors were introduced to China from abroad without a license, and now they are very popular all over the world. It is very popular among fast-paced and nervous urban people. Fitness entered China in the late 1980s, and really became a popular mass fashion movement in the late 1990s. With the gradual popularization of fitness, some practical problems are also emerging: fitness, as a highly skilled fitness project, requires relatively high professional coaches, otherwise it will easily cause physical injury. Therefore, people in the industry call on the public to be cautious when choosing fitness. Fitness instructors should also have professional skills before they can take up their posts. In the investigation, the reporter learned that because China has not included yoga and Pilates in sports, it is far from obtaining the qualification certificate issued by the state, which means that the certificates held by the fitness industry are all "folk" origin. The fitness coach market is mixed and lacks supervision; There is no way to judge the quality of training, and there is no authoritative department to define the "gold content" of certificates.